Other News

Transit Ridership Up 6% but Still Below Pre-covid

  Transit ridership is making a slow rebound after losing riders during covid.  Here are the results of the American Public Transit Association 2Q 2024 transit ridership report. Total transit ridership increased by 6.1% during the second quarter of 2024. Total transit ridership is up 6.4% for the first half […]

Company of the Day – Schubert & Hoey Outdoor

Company:  Schubert & Hoey Outdoor Advertising Headquarters:  2747 26th Avenue South, Minneapolis, MN 55406 Market: Minnesota, Wisconsin  Phone: (612) 722-1090 Email:  info@hoeyoutdoor.com Schubert & Hoey Outdoor Advertising is a family owned and operated company which has been in business since 1946. Their locations span the states of Minnesota and Wisconsin on major interstates, highways, and even county roads. […]

Wildstone Announces First Australian Digital Deal

Melbourne, 16 October 2024 Europe’s leading OOH infrastructure owner in first-of-a-kind agreement with Alliance Outdoor Media Group Wildstone has entered into an agreement to fund two new digital spectacular sites in Melbourne’s outer suburbs for billboard media provider Alliance Outdoor Media Group. The agreement is the first signed by Wildstone […]

Screenverse Connects 65% of NYC Digital Taxi Tops

  New York, NY – October 15, 2024 – Screenverse, a leader in programmatic digital out-of-home (DOOH) , today announced a partnership with GPO Vallas to integrate SOMO, the largest digital taxi top network in New York City, into its growing portfolio of DOOH inventory. Through this partnership, Screenverse gains […]

Company of the Day: Scoop Outdoor

Company: Scoop Outdoor Markets:  New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Email: info@scoopoutdoor.com Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the town. […]

Lease Disputes and a Drink That Brought Me to the Billboard Industry

Billboard Insiders’ panel at the IBO conference last week included Kerry Yoakum, General Counsel with Link Media Outdoor, where he shared his work experience and his unique perspective of the OOH industry, working from the inside of a larger regional billboard company.  Kerry shared about his work background  I began […]

Creative Execs on Hiring an OOH Art Liason Person

Yesterday we ran a post on Justin Powell’s decision to hire an art liason person to make his sales force more efficient.  We asked some out of home ad designers what they they thought and they said this: Out of Home Creative’s Founder Melody Roberts says the idea makes sense. […]

Using OOH to Advertise to Gen Z

By Sydney Deibert, Marketing, DOmedia Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a comment on your Instagram post or make a TikTok sharing their thoughts—positive or negative—regarding your brand or […]

Company of the Day – Sapp Outdoor

Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA  30458 Phone: 912-764-5649 Email:  matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties.  Each display is located on a major artery, giving your business the optimal amount of exposures for your area. List of counties Bulloch […]