Billboard Insider is taking today off for the Thanksgiving holiday. As we enter our 11th year of publication, we have lots to be thankful for: To OUTFRONT’s Shelli Bergren for being our first newsletter subscriber. To Jennilee Bennett of Lamar Advertising for being our most recent newsletter subscriber. That makes […]
Other News
Broadsign Announces Acquisition of Place Exchange
November 25, 2025 Transaction creates the most robust OOH advertising solution, opening up new revenue opportunities for OOH media owners and more global inventory for buyers. MONTREAL, November 25, 2025 – Out-of-home (OOH) adtech provider Broadsign today announced it has acquired Place Exchange, a leading independent OOH supply-side platform (SSP), with a minority investment […]
Huntington Billboards Acquires Racer Outdoor (KY) and Grayson Outdoor (AR), Adding 68 Static Displays
Gordon, Ohio – November 25, 2025 Huntington Billboards announced the acquisition of Racer Outdoor in Kentucky (32 static displays) and Grayson Outdoor in Arkansas (36 static displays), adding 68 total static boards to its growing network across the Midwest and South. “We don’t acquire companies to get bigger. We acquire […]
Nic Brien says OUTFRONT focused on efficiency and digital conversions, not M&A.
Here is a selection of OUTFRONT CEO Nic Brien’s comments at last week’s Wells Fargo TMT conference, sponsored and analyzed by SignValue. What do ad agencies think of out of home? I think the large agencies have had a kind of love-hate relationship with the out of home medium in […]
Do These Go Together?
Thanks to Rob Kennerson who sent us a picture of this side by side and raised for us the question, Do These Two Ads Go Together? Maybe you have noticed side by side signs that you have seen and say to yourself, “hmmm… I’m not sure I would have […]
Grey Vick on Growing a Family Owned OOH Company
Grey Outdoor has become a significant part of the OOH community in the Carolinas. Grey Vick and I met to discuss potential lending options back in 2014 and we spent some time last week talking about the development of Grey Outdoor. Grey, I went back through my records and saw […]
What Does It Take To Win?
WHAT DOES IT TAKE TO WIN? Webinar Thursday, Dec. 4 @ 2pm ET Have you ever wondered what judges look for in a creative awards show? The IBO Creative committee will be reviewing the 2025 Indie Impact Award winners to reveal some insights into what traits make a winning entry. […]
Company of the Day – Grate Outdoor
Company: Grate Outdoor Headquarters: 4014 McDonough St, Joliet, IL 60431 Market: Will & Grundy Counties Phone: 815-729-9745 Email: cgrate@sbcglobal.net Grate Outdoor is headquartered in Joliet, Illinois and serves portions of Will and Grundy counties. The company owns and operates all static signs with 25 faces located mostly along state highways. Their […]
Wells Says Changes Coming to Geopath
Clear Channel Outdoor CEO Scott Wells appeared at last week’s Wells Fargo TMT Conference. Here’s a summary of his comments sponsored and analyzed by Signvalue. Banking, pharma and insurance are up Banking and financial services have been going gangbusters this year…I think pharma has been somewhat bigger than we expected, […]
Tony Hull Explains Billboard Lease Financing
There are four forms of debt financing available to out of home companies: factoring; lease financing; private lending and bank financing. We have previously explained why factoring isn’t used much by out of home advertising companies. Today we talk with Tony Hull of YESCO Financial Solutions about billboard lease financing. […]
























