The three giants of the US Out of Home industry – Lamar, Outfront Media and Clear Channel – are presenting at the World Out of Home Organization Global Congress in Toronto. The Congress runs next month from May 25-27. Lamar’s CEO Sean Reilly will share their unique culture and history, […]
Other News
Company of the Day – JM Outdoor
Company: JM Outdoor Headquarters: 303 S. Temple Drive, Suite 200 Diboll, TX 75941 Markets: East Texas Phone: (936) 634-2040 Email: mark@jmoutdoor.com JM Outdoor is an East Texas based outdoor company primarily focused in Lufkin Texas and the nearby communities. Mark Hicks has been the Companies CEO since 2007. Mark is […]
City of Austin v Reagan: What It Means, and What’s Next
By Richard Rothfelder, Rothfelder & Falick By now, most know the facts: On April 21, 2022, the U.S. Supreme Court in a 6 to 3 decision reversed the Fifth Circuit Court of Appeals’ decision in City of Austin vs Reagan National Advertising, which held the Austin Sign Code violative of […]
Why You Need a Mobile-optimized OOH Website
Billboard Insider looks at a lot of out of home websites and we are amazed how many out of home companies still haven’t mobile optimized their websites. The sites look fine on a desktop but are impossible to read or navigate on a phone. If your site isn’t mobile optimized […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: JGI Outdoor
Company: JGI Outdoor Markets: Texas, Louisiana, New Mexico Address: 525 Park Grove, Katy Texas, 77450 Email: contractjgi@jgioutdoor.com Phone: 281-992-2828 JGI Outdoor is a privately held company which operates billboards in Texas. The company was started in 1994 by John P Gannon with the acquisition of forty billboards. Today the company has over 1,000 […]
Top Three Reads Of The Week!
In case you were busy and did not get a chance for your daily read of Billboard Insider this week, here are the top three reads this week. The Supreme Court was front and center this week and our top two articles involved the ruling on Austin v Reagan. Supreme […]
Billboard Insider Classifieds April 23, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Jennifer Sloane on Austin v Reed and a Takeaway For Owner/Operators
By Jennifer Sloane, Esq. Sloane Law Office Unfortunately, the Supreme Court in Austin failed to adopt the “read the sign” rule outlined by the Court of Appeals, citing that such a rule was too extreme an interpretation of the Court’s precedent. The Court found a distinction between the sign codes in […]
New 2022 GO Speaker Announced!
We are excited to announce that Rishad Tobaccowala, media pundit, thought leader, former Chief Growth Officer of Publicis Groupe, friend of the OOH industry, and best-selling author of Restoring the Soul of Business: Staying Human in the Age of Data will be speaking on the 2022 GO mainstage! We’ve scheduled a full […]