Other News

Sr Ad Execs Increase Use of QR Codes in Out of Home Advertising

Miami, Florida — March 3, 2022 – The use of QR codes increased dramatically during the pandemic, predominantly to make processes contactless and safer for consumers. Today, they’ve become the preferred method of interacting with retailers, restaurants, transportation hubs, and more. In fact, new research from Alfi (NASDAQ: ALF), an […]

Company of the Day: Grapevine Outdoor

Company:  Grapevine Outdoor Markets:  Oregon Address: Portland, Oregon. Email: info@grapevineoutdoor.com Phone: 503-333-5957 Grapevine Outfoor operates a plant of wallscapes, digital billboards, advertising trucks and indoor mall signage in Portland, Oregon.  The company’s principals are Abe Tannenbaum and Russell Davis-Cohen     [wpforms id=”9787″] Paid Advertisement  

Six Tips to Help Your OOH Attorney Help You

By Michael Wardle, General Counsel, Yesco Outdoor Media Your attorney is your ally and advocate. Here are six tips for actions that you take to simplify the process of working with your counsel to get the best results: (1)  Establish Expectations up front Neither you nor your attorney wants to […]

OUTFRONT Convertible Shares Generate 36% IRR to Investors

Crisis for some is opportunity for others.  Remember early 2020 when it was fashionable to show pictures of streets with no cars and airplanes crashing behind out of home signs?  On April 16, 2020 Providence Equity and Ares capital invested $400 million in convertible preferred shares in OUTFRONT Media.  The […]

Formetco Promotes Matt Leech to VP of Strategic Partnerships

March 3, 2022 Duluth, GA – Formetco, the largest full-service supplier to the Outdoor Advertising Industry, is proud to announce the promotion of Northeast Sales Manager, Matt Leech to the position of Vice President of Strategic Partnerships. Leech began with the company in 2004 in inside sales, before moving to […]

OUTFRONT Celebrates 40 Women Leaders

NEW YORK, NY – March 2, 2022 – OUTFRONT Media Inc. (NYSE:OUT) launches its Women’s History Month campaign highlighting leading women across a diverse spectrum of industries. Our campaign titled, Lifted Up, applauds 40 of today’s leaders for the impact of their achievements, while also acknowledging those who helped make […]

Company of the Day – Grace Outdoor Advertising

Company:  Grace Outdoor Advertising Headquarters: 1201 Lincoln Street, Suite 300, Columbia SC 29201 Markets: South & North Carolina, Atlanta & Memphis Phone: 803.252.7084 Email:   hal@graceoutdoor.com, diana@graceoutdoor.com Grace Outdoor Advertising has been operating in the Columbia S.C. area for over 30 years. Their offices are located in the historic Congaree Vista where they […]

Managing Your Sign Inventory Like A Baseball Manager

Insider caught up with Mike Donaldson at Billboard  Planet to talk about management features of their Quantum system. Mike, you talk about the importance of an OOH owner analyzing the profitability of their inventory. Can you provide some detail on that concept? As an operator of several billboard companies in […]

Pioneer Outdoor Sells Assets to Lamar Advertising

Pioneer Outdoor announced yesterday that they divested their assets, including 140 out-of-home advertising displays, to Lamar Advertising. The transaction, which included 38 digital bulletin panels and more than 100 static panels stretching from Springfield north to Kansas City and east to St. Louis. Terms of the deal were not disclosed. The […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]