By Julia Cramer, Adomni Content Specialist Synopsis: Education will fuel the adoption of DOOH and allow advertisers and agencies to fully understand the potential this medium holds. The digital out-of-home (DOOH) industry has been rapidly evolving primarily due to the pandemic, which revved the adoption of programmatic capabilities. Advertisers […]
(Montclair, New Jersey) Pearl Media, in partnership with Seaport Capital, has acquired LURE Outdoor, making it one of the premier street level Out of Home Media companies in the United States. Based in New York City, LURE Outdoor’s OOH mix encompasses over 120 high profile street level billboards, barricades and storefronts throughout […]
New York, NY – April 27, 2022 – Talon, the world’s leading independent Out of Home (OOH) specialist media agency, today announced the appointment of Chris Greene in the newly created position of Chief Revenue Officer (CRO). Chris joins Talon America from Cooler Screens where he served in the same role. He […]
Company: Jones Outdoor Market: Wisconsin. Headquarters: 1711 Scheuring Road, DePere, WI 54115 Phone: (844) 256-6587 Jones Outdoor is a division of Jones Sign Company which was founded in 1910. The Company has over 300 billboard faces and bulletin properties in Wisconsin, including 22 digitals. They have concentrated coverage from Fond […]
Dodd-Frank requires public companies to disclose the pay ratio (e.g. the CEO’s total compensation compared to the median annual total compensation for all company employees). Billboard Insider has computed the pay ratios for Lamar, OUTFRONT and Clear Channel Outdoor pulled from each company’s Schedule 14A. Lamar had the lowest […]
Neil Bell and Kevin Gephart are hosting the 2022 Outdoor Advertising Sales Instructional Summit June 1-2 at the Doubletree at the Battery in Atlanta, Georgia. The event is sponsored by Selective Structures, Signbird and Watchfire Signs. The event originally sold out but enrollment has reopened after Bell and Gephart secured […]
A Bonita Springs, Florida man rented 7 billboard faces from Carter Outdoor to celebrate his 25th anniversary. Billboard Insider hears that Lamar Advertising Fort Myers was involved. Lamar designed the creative for Mitch Gilbert and had 3 of the units in the initial campaign. You can watch the video […]
Company: Jarman Outdoor Advertising Markets: North Carolina Address: 283 Otis Miller Road, Beulaville, NC 28518 Email: contact@jarmanoutdoor.com Phone: 910-290-0447 Jarman Outdoor operates a billboard plant with 50 faces in North Carolina. The company was started in 2002. Insider talked with owner Chris Jarman who also is a co-owner of Trident Outdoor. Chris Jarman, Owner, Jarman […]
Billboard Insider has compiled executive salaries for Lamar, OUTFRONT and Clear Channel Outdoor during 2021 based on data in each company’s Schedule 14A. Total compensation for Public US out of home execs for 2020 and 2021 Two observations Every exec got a pay increase in 2021. The median pay […]
By Cedric Bernard, CEO, Adkom For those marketers planning on leveraging out-of-home advertising campaigns this summer, if you’re worried about the price of gas suppressing travel, don’t be. Population data firm Intermx has been tracking traffic volumes to determine the effect of rising gas prices. Their insights reflect that, despite […]
