Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced a partnership with Exterion Media France. Through this partnership, Exterion Media’s inventory will be integrated into the Hivestack Supply-Side Platform (SSP), bringing additional scale to advertisers both within and from outside of France who are […]
Other News
Company of the Day – Green City Solutions
Company: Green City Solutions Markets: Georgia, New York, Pennsylvania Headquarters: 1050 Park Avenue, New York, NYU 10028 Phone: 646-582-6929 Email: info@greencitysolutions.com Green City Solutions, in partnership with Bigbelly Solar, operates a street advertising plant of solar recycling kiosks in Atlanta, Brooklyn, New York City and Philadelphia. Robert Gheewalla and Geoffrey […]
A Dispute Between Competitors
A pattern of anticompetitive behavior may backfire on you. That’s the lesson of Daisy Outdoor Advertising versus Abbott Company Outdoor Advertising. Here are the facts. Daisy Outdoor erected a legal billboard on real estate property it owned in Gaffney, South Carolina. In addition to the billboard the property included a […]
Baltimore Planning Commission Approves Proposed Signs in North Harbor Sign Plan
The Downtown Partnership of Baltimore (DPOB) has proposed the North Harbor Area of Special Signage Control based on their long-standing commitment to the vibrancy and appeal of Baltimore’s Downtown. The DPOB believes the North Harbor Plan is an opportunity to energize and enliven downtown, and believers after extensive public testimony […]
Quantela, Digital Alpha and Liquid Outdoor Partner on $15m Digital Signage Project
BURLINGTON, Massachusetts and NEW YORK, New York, March 7, 2022: Digital infrastructure leader, Quantela Inc. and leading boutique outdoor advertising company, Liquid Outdoor jointly announce today a new partnership to create a complete digital signage solution to expand Liquid’s lifestyle network. Quantela will supply full program management and the technology […]
Rate This Ad by Wes Frick
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Great Outdoors
Company: Great Outdoors Advertising Market: Maryland Headquarters: 12736 Knoll Rd, Mount Airy, Maryland 21771-6002 Phone: 301-831-3473 Email: bryan@greatoutdoorsadvertising.com Great Outdoors Advertising operates an out of home advertising plant with 14 billboard faces around Hagerstown, Maryland. Insider talked with owner Bryan Mack. Bryan, how did you enter the business? I lost a bet. […]
Billboard Insider Classifieds March 5, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Billboards Urge Ukrainians to Resist Russia
By Tetiana Denysiuk, RTM-Ukraine Outdoor Ad company My name is Tetiana Denysiuk, I’m responsible for public relations at “RTM-Ukraine” outdoor ad company and at the Industrial Committee of Outdoor Advertising in Ukraine. I’m writing to several magazines and blogs I used to read in peaceful time. You used to inspire […]
Vistar Media Sees Significant Growth in Programmatic Out-of-Home in Response to Increased Brand Demand
NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced exponential growth during 2021. In the past year, the Vistar marketplace transacted 20,256 campaigns from 1,462 individual advertisers, representing roughly $200M in programmatic billings. The scale of individual brand investment in the programmatic OOH […]