Other News

Billboard Insider Classifieds January 11, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Breaking down the Clear Channel Europe North Sale

Yesterday Clear Channel Outdoor announced a sale of Europe North to Bauer Group for $625 million.  Here’s an analysis of the sale prepared and sponsored by SignValue. Who is Bauer Media? Bauer Media is a German conglomerate which operates more than 600 magazines, 400 digital products and 50 radio and […]

“Stop It” and Start Making More Sales

There is a great sketch from the old Bob Newhart television show where he is a psychologist who works for $5.00.  (We use this clip in OOH Sales Mastery sessions from time to time to illustrate a point.  If you are unfamiliar with it, you can find it on YouTube.)  […]

Clear Channel Outdoor Sells Europe North for $625 million

SAN ANTONIO, Jan. 9, 2025 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) (the “Company”) today announced it has entered into a definitive agreement to sell the businesses constituting its Europe-North segment to Bauer Radio Limited, a subsidiary of Bauer Media Group. The expected purchase price from the transaction of $625 […]

Departure Media Inks Bradley Airport Deal

Charleston, SC, 9th January 2024 – Leading airport advertising company Departure Media has inked a deal with Bradley International Airport (BDL) to manage in-terminal advertising from January 1 2025. The airport out-of-home advertising specialist was chosen to take charge of the airport-wide advertising program at the Connecticut travel hub following […]

Company of the Day: Upland Advertising

Company: Upland Advertising and Design, Inc. Markets: Minnesota Address: 21683 Campbell Lake Rd, Merrifield, Minnesota, 56465 Email: design@uplandadvertising.com Phone: 218-828-9435 Upland Advertising and Design operates a billboard plant in Minnesota in addition to providing branding, logo development, vehicle graphics and custom signs.   To receive a free morning newsletter with […]

DOOH delivers 10X more CPM than a Super Bowl Ad

By Steve Nicklin, SVP, Marketing & Analytics As brands gear up for the Super Bowl, one of the most-watched advertising events of the year, the Out of Home Advertising Association of America (OAAA) makes the case for Digital Out of Home (DOOH) as a smarter, longer-lasting alternative. For the same […]

Billboard Battle Brews on Long Island

Is was February 2021 when Insider first reported that the Shinnecock Indian Nation had publicly refused a state order to cease construction of a second digital billboard on Sunrise Highway on Long Island despite a threat of fines and forceful removal of the tribal structures, arguing the state “lacks authority […]

CN Partners with VIOOH to Expand Programmatic Digital Out-of-Home

  January 08, 2025 02:00 AM Eastern Standard Time LONDON–(BUSINESS WIRE)–ECN, a world leading digital-out-of-home office media publisher, today announced a new partnership with VIOOH, a premium global digital-out-of-home (DOOH) supply-side platform. This expands VIOOH’s global footprint to premium office buildings across the UK, France and Germany. VIOOH, with its advanced […]

Company of the Day – Veale Outdoor Advertising

Company: Veale Outdoor Advertising Markets: Northern California Headquarters: 2800 Cleveland Ave #A2, Santa Rosa, CA  95403 Phone: 707-777-7777 Email: info@vealeoutdooradvertising.com Veale Outdoor Advertising operates in Sonoma County with a primary focus on the development of local advertising for Sonoma County based businesses. In September 2022, Tom & Leanna Jackson purchased […]