Today, we continue with three questions to our All-Star M&A Brokers. We address what they are seeing in values ranges, what is up with new buyers coming to the industry and the challenges they see in getting deals to the finish line. Included in our group: Max Drachman – Drachman […]
Other News
Honor a Vet, Buy a Brick Campaign
By Liv Brown, Camel City Posters National Accounts Director About a year ago, an out of home campaign began in Texas that would honor Veteran’s while helping support the planned National Mounted Warrior Museum in Fort Hood, TX. Honor a Vet, Buy a Brick was born. Through the support […]
2022 GO OOH CONFERENCE, OOH BREAKOUT SESSIONS – SURE TO INSPIRE
We’re less than two weeks away from the 2022 GO OOH Media Conference and Expo, sponsored by Geopath and OAAA, being held in sunny Marco Island, Florida. Whether you’re a buyer, a seller, an agency, or a supplier, we will celebrate the incredible impact, creativity, and strength of OOH on […]
Kelly Mattson of Oliver Outdoor on Incorporating Video Into Your Marketing
If you have not yet met Kelly Mattson, Sales Manager for Oliver Outdoor, you are missing a real treat. Kelly has a delightful sense of humor. Kelly also loves making videos as a part of her marketing strategy. You can see those postings on her LinkedIn or the Company’s Facebook […]
Company of the Day – Johnson Outdoor
Company: Johnson Outdoor Advertising Markets: Texas Address: 102 North Mays Street, Round Rock, TX 78663 Phone: 512-255-4300 Email: ajohnson@johnsonadv.com Johnson Outdoor is a family owned business which was started in 1978. The firm is in several Texas communities including Abilene, Austin, Killeen, Round Rock and Waco. Johnson Outdoor Advertising has […]
Are You Asking?
On last week’s Lamar Advertising earnings call an analyst asked Sean Reilly why out of home is doing so well and he said this. There is share shift going on…You’ve heard me over the years talk about what’s going on with local media as they struggle with their audience. You […]
Acquisitions: What The M&A Firms Say – Part 1
At last weeks IBO meeting, Billboard Insider was ask to provide an assessment on the current state of acquisition activity in Out of Home which, quite frankly, has been unprecedented. Rather than just give our own opinion, we reached out to the experts at five of the M&A firms that […]
Vector Media Renews and Extends Partnership with RIPTA in Rhode Island
Vector renews long-standing relationship and adds transit shelters NEW YORK, NY (MAY 6, 2022) – Vector Media today announced a five-year extension with Rhode Island Public Transit Authority (RIPTA), solidifying and further expanding upon their suite of transit network assets across the country. As part of the renewal, Vector […]
GroupM Survey Says DOOH Ads Encourage Purchase
New York (4 May 2022) — GroupM, WPP’s media investment group, today announces the findings of the Sightline Global Digital Out-of-Home (DOOH) survey on perceptions of digital out-of-home advertising, which reveals half of global audiences who have seen DOOH ads say they encouraged them to make a purchase ‘there and then.’ […]
Company of the Day – Kegerreis Outdoor
Company: Kegerreis Outdoor Advertising Headquarters: 122 Farm Credit Dr. Chambersburg, PA 17202 Markets: Pennsylvania Maryland West Virginia North Carolina New Jersey New York Virginia Phone: 800-745-4166 Kegerreis Outdoor Advertising, LLC is a regional, Mid-Atlantic billboard company with over 40 years in the outdoor industry. Operating in 7 states with […]