Other News

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Munn Outdoor

Company: Munn Outdoor Advertising Markets: Mississippi Headquarters: 772 Highway 49 N, Hattiesburg, MS Phone: 601-264-7446 Munn Outdoor operates a billboard plant in with 165 faces in the following Mississippi communities: Brooklyn Collins Columbia Hattiesburg Lucedale New Augusta Purvis Prentice Sumrall Wiggins Munn Outdoor was started in 1981.  It is a sister […]

Billboard Insider Classifieds August 20, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

US Out of Home Revenues Up 29% in 2Q 2022

WASHINGTON D.C. (August 18, 2022) – Out of home (OOH) advertising revenue increased 28.9 percent in the second quarter of 2022 compared to the previous year, accounting for $2.62 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). These Q2 revenues are roughly equivalent […]

The Importance of Persistence in Selling Out of Home

By Kevin Gephart Billboard Insider reader Tom Giesken asked me “what’s the most important thing to teach a new out-of-home sales rep?” The answer is persistence. Early in my career, I had a craggy old sales trainer. He said when you call on a new prospect, you look like a […]

EMC Outdoor Announces Promotion of Christie Massey to President

Long-standing Out of Home specialist agency EMC Outdoor has promoted industry veteran Christie Massey to the position of President to help lead the agency into the future. Philadelphia, PA. 8/18/2022. EMC Outdoor is pleased to announce the promotion of Christie Massey to the position of President. Massey has been with the […]

Company of the Day: M&S Signs

Company: M&S Signs Markets: Northeastern Michigan Headquarters: East Tawas, MI  48730 Phone: 989-820-6791 or 989-310-0632 M&S Signs is locally owned and operated by Cliff Miller and Don Seymour. Cliff and Don started M&S Signs in 1992 to make affordable advertising available that would reach both the local customer and tourists in Northeastern Michigan. It […]

Clear Channel Outdoor’s Second Quarter 2022 Financials at a Glance

SignValue has prepared this summary of Clear Channel Outdoor’s second quarter 2022 financials.  Reach out to one of their consultants for a confidential consultation at (480) 657-8400 or info@signvalue.com.     [wpforms id=”9787″] Paid Advertisement

Billboard Structures 101

Most new billboards are monopoles.  Billboard Insider asked Productivity Fabricators President  Jon Odom to explain the role and importance of each part of a a monopole. Column This is the huge metal tube that holds the sign up in the air.  The heaviest part of the structure.   It is the […]

Silvercast Media Brings 3D Spectacular to Times Square

New York, NY — SILVERCAST Media, a premier Out of Home advertising company operating high-profile outdoor media across the United States, will be showcasing groundbreaking, 3D digital art on in the heart of Times Square for the public to enjoy through the week. Appearing on SILVERCAST’s 30,000 sq. ft. iconic […]