Billboards are not passive income. Billboards are not passive income. Billboard Insider reposts this once a year because we get too many phone calls and emails from newbies who think this is so. Google “owning billboards for passive income” and you’ll get rich quick stories written by people who don’t […]
Other News
Half of Advertisers Expect to Buy More Out of Home in 2023
New York, NY – November 7, 2022 – More than half (51%) of advertisers expect to invest more in Out of Home (OOH) in 2023, according to a new survey of brand marketers and agencies released by BWG Strategy, a leading provider of market intelligence, data and other information, and Talon America, a leading independent […]
OAAA Has a Strong Program Lined Up For DSE 2022
Thought Leadership Sessions to Help Industry Prepare for Accelerated Growth Post-Pandemic WASHINGTON D.C. (November 7, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, announced today a series of stellar panel sessions slated for Digital Signage […]
SignBird Tuesday Tip – Is Your Board Camera Ready?
One of the things we come across when taking photos and video of billboards are boards that aren’t quite ready to be shot. Making sure your board is picture-perfect helps us capture the beautiful footage that we love. Here are some tips on how to make sure your board is […]
Company of the Day – Ride Circuit
Company: Ride Circuit Primary Office: 777 South Flagler Drive, Suite 800 West Tower, West Palm Beach, FL 33401 Markets: CA, CO, IL, NY, NJ, MA, FL, TX Phone: (646) 504-3733 Founded by James Mirras and Alex Esposito in 2011, Circuit is an affordable (sometimes free), electric, micro-transit solution. Circuit uses […]
Lamar Advertising Revenue Up 11% in 3Q 2022
“Our third quarter unfolded as expected” was how Lamar’s Sean Reilly introduced the company’s earnings release. Here are the results from the Lamar Advertising 3Q 2022 financials and earnings call. Revenue increased by 11% to $527 million for the third quarter. Acquisition adjusted revenue increased by 6%. Local revenue increased […]
Jeremy Male: Advertising Demand Continues to be Robust
“Advertising demand continues to be robust” was how OUTFRONT CEO Jeremy Male introduced OUTFRONT Media’s 3rd quarter 22 financials. Some other highlights from the earnings call. Male expects mid to high single digit growth in the fourth quarter. While there continues to be significant volatility in the financial markets and […]
Digital Billboard Celebrates Out of Home Lawyer’s Wedding
How does an out of home attorney celebrate a wedding? On a digital billboard. Billboard Insider received this email from Richard Rothfelder of the Rothfelder and Falick law firm. My son and partner Chris got married to Bianca Saturday in Santa Rosa, where Tom Jackson was kind enough to […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Red Sunset Land
Company: Red Sunset Land Outdoor Advertising Markets: Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota. In addition to the out of home business, the company buys and sells […]