Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
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IBOUSA adds telepathy and mind-bending skills panel to 2022 spring conference.
The Independent Billboard Operators USA (“IBOUSA”) will have a telepathy and mind-bending skills panel at the Spring 2022 conference May 4-6 in Kansas City, MO. “Our members biggest frustration is dealing with uncooperative municipal staffers,” says IBO General Manager Chris Cowlbeck. “We want to give members the tools to succeed […]
Blipper Law encourages kids to pursue legal remedies via billboards
Blipper Law, allegedly the first kid-run law firm, has launched their business with thousands of digital billboards across the United States. With photos of business-suited children and headlines like “Grounded by your parents?” and “Is your sibling a doo doo head?,” the billboards have received more than a few double-takes. […]
JCDecaux Airport signs exclusive advertising agreement with Atlantic Aviation
NEW YORK, March 30, 2022 /PRNewswire/ — JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that it has been awarded the exclusive contract to represent Atlantic Aviation’s media assets in their private aviation terminals across North America. At launch on April 1st, 2022, the new program will […]
IN OUR BACKYARD and Daktronics Team Up to Fight Human Trafficking
Bend, OR, Mar 29, 2022 -A national anti-human trafficking nonprofit IN OUR BACKYARD (IOB) led by a child sex-trafficking survivor along with volunteers, law enforcement, government agencies, and local nonprofits teamed up to raise awareness and fight human trafficking surrounding the Super Bowl host city. Within one week of the […]
Company of the Day: Houck Transit
Company: Houck Transit Advertising Markets: United States Address: 1025 Tomlyn Avenue, Suite 100, Shoreview, MN 55126 Phone: 800-777-7290 Email: info@houckads.com Advertising operates transit advertising programs with over 40 public transit systems in the Midwest and eastern United States. The company was started in 1919 by Leo Houck and is now owned and operated by his great […]
Digital Billboard Marketing with Signbird’s John James and Formetco’s Britt McConnell
On this week’s Billboard Insider podcast Dave Westburg interviewed SignBird founder John James and Formetco Digital Billboard Sales Manager Britt McConnell about how to effectively market digital signs. John, what’s in a good sign photo? The common denominator that everybody can agree on is that…there should be traffic in every […]
Out of this world but not out of reach: why OOH thrives in 2022
By Norm Chait, Sr. Director, OOH Practice Lead, Quotient Digital advertising receives a lot of attention for its ability to target specific consumers with personalized messages. But did you know that digital out-of-home (DOOH) is part of that and can deliver compelling results? Brands now have access to technology that […]
High efficiency lighting retrofits still make sense
Last week Herring Outdoor founder Mark Herring told Billboard Insider he’s upgrading his plant to high efficiency light fixtures: In cap ex, we have continued to upgrade our light fixtures to Holophane LED fixtures. We tried other brands but Holophane/PanelVue HID’s won in the end. Also, upgrading our safety features […]
60% of Billboard Insider Readers are back in the office full-time
This week we asked our readers if they are back in the office. Here are the results. Only 7% of our readers are still working remotely full-time. 61% are back in the office full-time. Another 33% are sometimes in the office and sometimes at home. [wpforms id=”9787″] Paid Advertisement