Other News

Billboard Insider Classifieds June 4, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

RIP Gene Wingate

Harley Gene Wingate of Berryville, Arkansas was born January 9, 1941, in Oklahoma City, Oklahoma to Roy and Evelyn (Fagan) Wingate. Harley passed away Saturday, May 28, 2022, in Rogers, Arkansas, at the age of 81. Harley is survived by his children Robert Gene Wingate, Michael Wayne Wingate, Kenneth Charles […]

Lamar Marks Pride Month

Baton Rouge, LA – June 2, 2022 – In celebration of Pride Month, and as part of the company’s ongoing support for the LGBTQ+ community, Lamar Advertising is once again sharing a message of acceptance, equality, and tolerance on its national network of digital billboards. Throughout June, Lamar will display […]

Mesmerize Taps Screenverse for Programmatic Sales

New York, June 1, 2022 – Mesmerize (www.mesmerize.com), a prominent media company specializing in patient education at the point of care, today announced a partnership with Screenverse, Inc., a leading ad management company that specializes in maximizing revenue for digital screen owners.  The partnership will allow Screenverse the exclusive rights […]

Vistar Adds Reach and Frequency Tools

NEW YORK (June 2, 2022) – Vistar Media, the leading global provider of software for digital out-of-home (DOOH), today announced the launch of reach and frequency planning capabilities to inform media allocation pre-campaign. Reach and frequency metrics are now fully integrated as part of the Vistar demand-side platform (DSP) planning […]

Company of the Day: Lakeland Outdoor

Company: Lakeland Outdoor Markets: Florida Headquarters: 215 E Bay Street, Suite 7, Lakeland, Florida  33810 Phone: 863-603-0373 Email: koertel@lakelandoutdoor.com Lakeland Outdoor operates a 131 face billboard billboard plant in central Florida including two digital billboards.  The firm’s plant is centered on Lakeland, Florida, approximately 45 minutes east of Tampa.  Kathy Oertel is the firm’s general […]

Scott Wells Says the Vibe is Positive

Clear Channel Outdoor CEO Scott Wells was bullish on out of home at yesterday’s 50th Cowen Tech, Media and Telecom conference. The big picture The last two weeks we’ve had our US Outdoor conference and the global outdoor conference…the vibe at all of those is really positive.  The industry has […]

Broadsign Expands in US and Australia

New York, NY and Sydney, Australia – June 1, 2022 –Out-of-home (OOH) ad tech leader Broadsign today announced Broadsign Ads – formerly known as Campsite, a Canadian programmatic digital-out-of-home (pDOOH) DSP acquired by Broadsign in 2019 – with extended market reach in the U.S. and Australia. The pDOOH-specialty demand side […]

Ocean Outdoor Celebrates Queen’s Jubilee

  London, UK: To mark 70 historic years, digital out of home screens across the UK will form a chain of virtual beacons at 9.45pm on June 2 as part of the celebrations for the Platinum Jubilee of Her Majesty the Queen. From the screen above Glasgow central station to […]

Company of the Day – Keyes Outdoor Advertising

Company: Keyes Outdoor Advertising Markets: Indiana Headquarters: P.O. Box 47281, Indianapolis, IN  46247 Phone: 317-442-8132 EMail:  jeff@keyesoutdoor.com Keyes Outdoor Advertising is a family-owned business, established in 1985 in the Indianapolis area. Keyes has operated continuously since arriving in Indiana. The Company operates both junior posters and traditional bulletins at over 50 locations in Indianapolis, […]