Company: Millennium Outdoor Advertising Markets: Texas Headquarters: Winfield, TX 75493 Phone: 903- 524-3313 Email: khwalton@millenniumads.net Millennium Outdoor Advertising operates an outdoor plant with 28 static faces in the following Texas communities: Caddo Mills Greenville Cumby Sulphur Springs Mt Vernon Winfield Millers Cove Mt Pleasant Gladewater The company was started in 1998. Karen […]
Last week out of home legend Charlie MacIntyre talked about getting into the out of home advertising business. Today he talks about finding billboards sites. What was your first billboard site? It was a drive-through smoke shop. People from Illinois would drive to Indiana to buy their cigarettes. I didn’t […]
Last Friday Michael Falick and Chris Rothfelder discussed vesting rights for billboard permits and whether local zoning codes can be pre-empted by a state code. California out of home attorney Richard Hamlin of Hamlin|Cody says California approaches these issues differently… Count on California to approach these subjects differently. Vesting: Filing […]
Out-of-home media has always been visual, but the way it’s sold has evolved. What was once driven by location data and basic proof-of-performance photos has shifted toward visual storytelling. Today, better visuals don’t just document a billboard, they help sell it. For many advertisers, photography is their first impression of […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Micro Outdoor Markets: West Virginia, Maryland. Headquarters: 2 Miller Hill Road, Osage, West Virginia 26543 Phone: 304-319-4141 Email: sales@microoutdoor.com Micro Outdoor Advertising owns over 200 billboards in north central West Virginia and Maryland. Many of the boards are double stacks. The firm’s plant includes billboards in the following communities: Morgantown, West Virginia Clarksburg, […]
“We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.” Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.” Karla Steele, K Steele Solutions […]
At this weeks IBO Conference, Richard Rothfelder, Chris Rothfelder and Mike Falick had an engaging discussion about aspects of billboard law focused around their new book. Here is an excerpt from that discussion as they consider some of the key legal issues facing the OOH industry. Vested Rights and Local […]
Here’s a summary of day two of the Spring 2026 IBO show in four quotes. Gina Stratford says don’t sell people something that won’t work The worst thing we can do is take the buy knowing it cannot be successful…We don’t want people telling people not to buy out of […]
Company: McBride Sign Company. Markets: Virginia Address: PO Box 622 Lynchburg, VA. 24505 Email: scott@mcbridesigns.com Phone: 434-847-4151 McBride sign company operates an out of home plant with 85 total faces including 3 digital faces in Virginia. The company was founded in 1937. In addition to Billboards McBride designs, manufacturers and […]
