Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Lockwood Outdoor Markets: South Carolina Address: PO Box 202, Huger, South Carolina 29450 Email: info@lockwoodoutdoor.com Phone: 843-860-7325 Lockwood Outdoor operates a pair of digital billboards in the south the Charleston, South Carolina market. The company is a member of the OAAA. Insider talked with CEO and Founder Rodney Lockwood. Rodney Lockwood How did […]
“We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of the ad and my column this year.” Greg Callaham, Greg Callaham Graphic Design “The classified ad is working on Billboard Insider.” Karla Steele, K Steele Solutions […]
I’ve been running a series in which I answer OOH sales questions asked by Billboard Insider readers. Last week I said to avoid short term sales plans. Today I discuss whether it’s wise to bundle ad design, production and installation charges. Should I bundle ad design, production, and installation—or charge […]
Many of you may know Steve Haggard as a leading Out of Home commercial lending executive, both at Metro Phoenix Bank and more recently at Alerus. With the news of the Alerus decision to stop making billboard loans, we knew that Steve would find a new banking institution to continue […]
26 March 2026, London – Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Orange Barrel Media (OBM) & IKE Smart City, a pioneer in landmark media and smart city technology, to further expand access to premium DOOH inventory across the United States. […]
Billboard Insider has learned that MAC Media has sold to Lamar Advertising. Company: MAC Media Markets: Florida Email: macmedia@cfl.rr.com Phone: 407-805-9238 MAC Media operates an out of home advertising plant with over 160 billboard displays including 100 digital displays in Orlando Florida. Richard (“Mac”) McHugh is founder. He entered the […]
This article was originally published on the Adquick website and is reprinted with permission. Billboard Insider notes that this 3,800 word essay is 6 times longer than a typical article in Billboard Insider. If you are pressed for time scroll down to section V – The Industry That Forgot to […]
Insider recently published Ballyhoo Media’s announcement on their nationwide agreement with the Hornblower Group. We reached out to Tyler Zlatin, the Co-founder and Chief Revenue Officer of Ballyhoo Media, to discuss the deal and what it means for the growth of his Company. Tyler, tell us why this new agreement […]
Billboard Insider is watching SB 2353 in the Hawaii legislature. The bill would permit billboards and digital signs in the New Aloha Stadium Entertainment District in Hawaii. The digital sign initiative would help raise money for a $4 billion development project which includes a football stadium remodel, 4,100 housing units, […]
