Moorgate Capital Partners produces an outstanding quarterly report on the the of home advertising industry. Here are some charts from Moorgate’s 1Q 2025 report which caught our eye. Financing costs declined by 40 basis points at Lamar and by 10 basis points at Clear Channel Outdoor during the first quarter […]
Other News
Jeremy Male to Assist Talon
New York – June 4th 2025, 9am ET – Talon, the leading independent global Out of Home (OOH) agency, today announced that it has appointed Male Media LLC, the advisory and investment vehicle created by Jeremy Male, to provide strategic advice and support to further drive Talon’s continued expansion and […]
Branded Cities Adds American Dream
New York, NY – June XX, 2025 – Branded Cities, North America’s premier Out-of-Home and iconic media company, today announced the addition of American Dream’s exterior digital and static spectaculars to its growing portfolio through an exclusive agreement with Triple Five Group. Strategically located in the Meadowlands of New Jersey […]
Company of the Day – Berlin Sign Company
Company: Berlin Sign Company Headquarters: 240 Bahama Street Venice, FL 34285 Market: South-West and South-Central Florida Phone: 941.488.1314 In 1952 John Berlin took a correspondence course to become an electrician. He developed an interest in signs, and after visiting Pioneer Neon in Pittsburgh, he decided to give neon tube bending […]
US Out of Home Revenues Up 2% in 1Q 2025
WASHINGTON, D.C. – JUNE 3, 2025 – The U.S. out of home (OOH) advertising industry posted its highest-ever Q1 revenue, reaching $1.98 billion, according to new data released today by the Out of Home Advertising Association of America (OAAA), the leading trade group representing the entire OOH advertising industry. The […]
Wildstone and HYGH Expand Digital Network in Germany
Berlin, 3rd June, 2025: HYGH and Wildstone have entered a strategic partnership to develop a German-wide network of digital billboards. Both companies have ambitious expansion targets, with plans to install modern, digitally connected OOH sites across Germany. Digital billboards saw a 13.7% revenue increase in Germany in 2024 and were […]
Broadsign Automates In-advance DOOH
MONTREAL, June 3, 2025 – Broadsign today announced Broadsign In-Advance. Breaking down longstanding accessibility barriers to Out-of-Home (OOH) advertising, the new Broadsign Platform capability unlocks automated in-advance Digital OOH (DOOH) transactions, with support for static OOH transactions anticipated via a future update. Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed […]
Company of the Day: Big Sky Media
Company: Big Sky Media Markets: Western Canada Address: 57 Princeton Crescent, St Albert, AB. T8N 4TN Email: ken@bigskymedia.ca Phone: 780-438-4112 Big Sky Media has 17 Alberta locations, 6 Britich Columbia locations, 2 Saskatchewan locations and 3 Manitoba locations for a total of 28 digital displays. Ken Rochat is the company’s […]
When Do I Initiate a Lawsuit?
After reading Tom Giesken on Knowing When to Litigate, a Billboard Insider reader asks: I would love to hear some stories of when operators regret suing, Is it both an economic question AND a right or wrong question each time? Out of home attorney Richard Hamlin or Hamlin|Cody responds: Carl […]
Introducing the All-New Lindmark Banners Website
We’re excited to share our brand-new website—built to make creating custom banners easier (and more fun!) than ever. Got a big event coming up? A sale to promote? Or maybe you just want to celebrate something special? With Lindmark Banners, you can design a banner that’s totally you—no design skills […]