Other News

Company of the Day – InSite Street Media

Company: InSite Street Media Corporate Office: 200 Mansell Court East, Suite 325, Building 200  Roswell, GA 30076 Markets: Atlanta, New York, Los Angeles, Washington DC/DMV DMA, Miami – Fort Lauderdale, and Tampa Phone: 678-906-2960 Email: arockwell@insitesm.com InSite Street Media is a leading operator of Street-Level Media including Transit Shelters, Transit […]

Reader Feedback on Gifts for Out of Home Clients

We received several comments on last Friday’s gifts for out of home clients post Grey Outdoor owner Grey Vick says restaurant or coffee cards are good. Every year we send gift cards to clients around Christmas from other local customers businesses to support them just like your story here. We sent […]

How to Beat Digital Burnout by Rethinking the Marketing Funnel

By James Munnerlyn, Co-founder and President of Blip/Adkom Digital marketers, media planners/buyers, and marketing managers that rely on paid digital advertising are up against a wall.  Your company relies on you to drive profitable advertising—but that positive ROI is getting tougher and tougher to deliver on: Digital ad costs are […]

Rate This Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Inspiration Lane

Company: Inspiration Lane Markets:  Ohio Address: Cleveland, Ohio Email: info@inspirationlanellc.com Phone: 216-952-5482 Inspiration Lane is a family-owned business which operates digital and static billboards in Cleveland, Ohio.  The company’s founders and owners are Nick Pecko and Paula Young Pecko.               [wpforms id=”9787″] Paid Advertisement

Billboard Insider Classifieds April 9, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OOH Sales: Giving Out of Home Clients Gifts

Gifts can build rapport with clients but you need to know your client before you give a gift.  Some companies don’t permit employees to receive gifts.  Some companies limit gifts to a certain dollar amount.  You also need to make sure your gift is appropriate. Here’s a story about the […]

Adams Hires Jorg Cieslok as President and COO

New York, April X, 2022: Adams Outdoor Advertising (“Adams” or “the Company”), one of the largest out of home media operators in the United States, today announced the hiring of Jorg Cieslok to the newly created role of President and Chief Operating Officer. With more than three decades of significant […]

Broadsign Hires John Dolan as Global Head of Media Sales

Montreal, Canada – April 7, 2022 – Following an exceptional year of growth, out-of-home (OOH) marketing technology developer Broadsign today announced the expansion of its programmatic team with the appointment of John Dolan as Vice President, Global Head of Media Sales. Bringing more than a decade of programmatic mar tech […]

St Johns University Launches Airport Campaign

Expect to see advertisements for St. John’s University flood the media market throughout the metropolitan area as the global University—which offers more than 100 undergraduate and graduate programs to a diverse student community—launches a major marketing push in the local region. “Education That Elevates” is the theme for a multiyear, […]