Insider was pleased to hear that McWhorter Media Group was re-investing in the Out of Home space with their acquisition of Statler Billboards. We reached out to Deanna Berry, the Chief Operating Officer of McWhorter Media Group for her insights on the transaction and the trajectory of McWhorter going forward. […]
Defining creativity for the purpose of selling OOH is the ability to generate ideas. These thoughts are adapted from a breakthrough book A Technique for Producing Ideas by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based […]
JCDecaux UK would like to extend our sympathy to the Royal Family. We will not be posting any new advertising and will be pausing all commercial advertising on our digital screens today and for the next 24 hours. All our digital screens will show a tribute to Her Majesty The […]
Company: Oldham Boy Outdoor Advertising Markets: Illinois Address: 2311 North Main St., Eldorado, IL. 62930 Email: oldhamboy@frontier.com Phone: 618–841-2228 Oldham Boy operates a 10′ by 20′ digital billboard on US Route 45 in South Eldorado, IL. Pricing is $350-375/month. Roy Oldham is the company’s owner. The company was started in […]
I have put up 100 digital displays in the last 15 years and I have learned a whole lot about how to do it successfully. More often than not, I had to learn the hard way. Here are 10 things to consider. 1. Don’t go cheap on your display. You […]
Statler Billboards is pleased to announce the sale of its 62 out of home advertising faces in the Pittsburgh, PA DMA to McWhorter Media Group. Williamson & Associates acted as exclusive broker and advisor to the seller. Statler Billboards is a local family-owned business originally started in 1990. Their coverage […]
(Times Square, N.Y. – September 7, 2022) The Times Square Alliance and OUTFRONT Media Inc. (NYSE: OUT) reveal a new campaign titled Times Square is for Families to welcome both local and visiting families to the Crossroads of the World. Launching as summer ends and many children are returning […]
TORONTO, Sept. 6, 2022 /CNW/ – Astral, Canada’s leading out-of-home advertising solution provider, announced today that it has acquired Imagine Outdoor’s entire digital out-of-home advertising network in Alberta, as of Sept. 1, 2022. The new digital screens are bringing Astral’s total digital inventory in Alberta to 39 faces, allowing more […]
Company: Oaktree Outdoor Advertising Headquarters: 1650 Manheim Pike, Lancaster, PA 17601 Market: Lancaster, PA Phone: 610-334-9102 Email: DEVON@OAKTREEOUTDOOR.COM Oaktree Outdoor Advertising serves the greater Lancaster area with 16 digital and 12 static faces. The Lancaster metropolitan area population is over 500,000. The city is located about 34 miles southeast of Harrisburg, 70 […]
Today’s podcast guest is Dr. Rick Wilson, Associate Professor at Texas State University San Marcos, has written extensively about the impact and effectiveness of out of home advertising. Here are some highlights. How did you get involved in studying out of home advertising? The short answer is that my dissertation […]
