WASHINGTON D.C. (June 6, 2022) – Out of home (OOH) advertising revenue increased 40.5 percent in the first quarter of 2022 compared to the previous year, accounting for $1.8 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). The digital OOH format led total […]
Other News
Departure Media Awarded Columbus Georgia Airport Contract
CHARLESTON, S.C., June 1, 2022—Departure Media, Inc. (DMI), a 100% woman-owned business and the largest prime ACDBE advertising concessionaire in the country, has added Columbus Airport (CSG) to its client roster. This is the second airport that DMI has added in the last few months. In February, the company was […]
Michael Palatnek Joins Billups as Chief Revenue Officer
New York, June 6, 2022 /PRNewswire/ — Billups, the largest privately held out-of-home (OOH) technology and managed services company in the U.S., today announced the hiring of Michael Palatnek as Chief Revenue Officer. Based in New York, Michael is responsible for business development, new high-value customers and revenue growth across North America. He will continue the […]
Digital Billboards Provide Community Benefits
By Daktronics OOH Advertising Daktronics digital billboards are the ideal medium for advertising. But did you know they can be used to make communities safer and better informed? They can even provide an outlet for local artists. Here are some ideas for many different ways to make your digital display […]
Company of the Day – Lathrop Billboards
Company: Lathrop Billboards Headquarters: Lathrop California Phone: 209-595-8400 Email: lathrop.billboards@gmail.com Lathrop Billboards owns and operates 12 billboard faces on I-5 and Route 120 in Lathrop, California, Lathrop is 10 miles south of Stockton, CA. [wpforms id=”9787″] Paid Advertisement
Actions Matter When a Lease is Silent
A court will look at behavior to determine a lease default if there are no payment terms in a lease. That’s the lesson of Chastant v Headrick Outdoor. Here are the facts In 1985 Headrick Outdoor leased two billboards on property owned by Leon Chastant. The leases provided for annual […]
A New Lending Fund for Small Out of Home Borrowers
Billboard Loans Management, LLC has launched Billboard Loans Fund Three, LLC, an income-oriented loan and investment fund which commenced operation on June 1, 2022. The fund was formed with capital from accredited investors, supplemented by a line of credit from Washington Trust Bank. The fund seeks senior secured out of […]
WOOH Awards to Brendon Cook, Burr Smith, Charmaine Moldrich and Ricardo Queirós da Costa Bastos
The World Out of Home Organization (WOO) has announced its first Annual Awards since 2019 at its Toronto Global Congress, held this week from May 25-27. This is WOO’s first in-person Global Congress since pre-pandemic Dubai in 2019. Lifetime Achievement The Lifetime Achievement Award goes to oOh!media co-founder and former […]
Rate this Ad with Wes Frick
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company of the Day: Legends Outdoor
Company: Legends Outdoor Market: Maryland, Pennsylvania, West Virginia Email: ssnyder@legendsoutdoor.com, stevesarkady@gmail.com Phone: 410-489-4723 Legends Outdoor operates a billboard plant with approximately 22 faces in Virginia. Here’s our previous interview with Steve Snyder. Steve, tell us about the history of Legends Outdoor? We started Legends Outdoor in 2005. Previously I had worked at Clear Channel as […]