Last week Billboard Insider noted that more communities are replacing stoplights with traffic circles. Our readers are split as to the impact of traffic circles on a billboard’s sales. Half think that sales will increase or remain stable after a traffic circle is installed because there will be an increase […]
Other News
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Billboard Insider Classifieds August 2, 2025
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Make Sure Your Billboard Lease Allows Data Collection Devices
Earlier this week Billboard Insider wrote that you don’t need a landlord’s consent to put a data collection device on a billboard if your lease allows you to add “other appurtenances and ancillary equipment” on the billboard. California out of home attorney Richard Hamlin writes that a court may not […]
Traffic Circles – Good or Bad?
More communities are replacing stoplights with traffic circles to keep traffic moving and reduce accidents. We asked Grey Vick of Grey Outdoors what he thinks of traffic circles and he said this: If a traffic circle replaces a stoplight, traffic starts flowing faster. That’s good and bad. Good because you’ve […]
OAAA 2025 Media Plan Awards Call for Entries Open
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Company of the Day: Circle City Outdoor
Company: Circle City Outdoor Markets: Minnesota Phone: 612-616-8133 Email: fredricksonoa@msn.com Circle City Outdoor operates 38 billboard faces in Minnesota, including 1 digital face. The signs are located south of Minneapolis. Billboard Insider talked with the company’s general manager Duane Fredrickson. In 2024 Circle City sold 29 static billboard faces in Indiana to JR […]
Grey Vick on the Lamar-Verde Deal and Growing Sales
Grey Vick operates Grey Outdoor, a North Carolina OOH company with a 750 face billboard plant including 44 digital faces. Billboard insider talked with Grey about several issues impacting the out of home industry. How do you handle situations where you’re accessing a landlord’s property? When we’re going onto someone’s […]
Fetii and Streetmetrics Partner for Rideshare Van Advertising
Austin, TX — July 30, 2025 — Backed by Mark Cuban and Y Combinator, Fetii now turns its Gen Z-favorite vans into a media platform brands can actually measure. With the help of StreetMetrics, Out-of-Home’s (OOH) single source of truth for measurement, planning, and attribution, Fetii can now power performance […]
JCDecaux Wins the Exclusive Advertising Concession for Brussels Airport
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that its subsidiary JCDecaux Belgium has been awarded the exclusive advertising concession for Brussels Airport, following a competitive tender. The airport is located close to the Belgian capital, which is home to several key European Union institutions […]























