Anybody else noticed how quiet the OOH M&A market is? Billboard Insider has noticed a slowdown in new tombstones and purchase announcements. The slowdown has two causes. High interest rates. The prime rate has almost tripled since 2020 from 3.25% in March 2020 to 8.5% today. Look what the […]
Other News
Fourteen Students Named To Receive 2024-2025 FOARE Scholarships
The Foundation for Out of Home Advertising Research and Education (FOARE) announced the 14 students who will receive Foundation scholarships for the 2024-2025 academic year. The FOARE Scholarship Program supports the education and career goals of those who are part of the out of home (OOH) advertising industry family as […]
Vistar Media Surges in H1 2024 as OOH Markets Continues Its Ascent
Out-of-home advertising leader demonstrates strong performance across key metrics New York, NY – August 15, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, today announced significant U.S. growth and momentum in the first half of 2024 across several key metrics – most notably […]
Company of the Day – Prime-Site Media
Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Jay Carll, Co-Managing Partner of Prime-Site brings more than thirty years of experience, working with property owners and communities to identify and implement functional strategies for placement of the new, digital OOH […]
Let’s Go to the Movies: How OOH drives real-world success at the box office
By David Burrick, Chief Strategy Officer, Intersection Co. There is perhaps no more of a staple category for out-of-home advertising than new movie releases. Take a walk down the Sunset Strip or through Times Square and you will see larger-than-life ads promoting Hollywood’s newest releases. 2023 was a challenging year […]
Link Media Revenues up 5.5% in 2nd Qtr 2024
Boston Omaha released 2Q 2024 financials yesterday. Here are the financial results for Link Media Outdoor, Boston Omaha’s wholly owned out of home advertising subsidiary, sponsored and analyzed by SignValue. Revenue increased 5.5% to $11.3 million for 2Q 2024 (3 months ended June 30, 2024) due to an improvement in […]
KEVANI Partners with VIOOH to Launch Programmatic Sales Across Iconic Media Destinations
New collaboration to debut at prime Los Angeles locations Los Angeles, CA, August 13, 2024 – KEVANI, Inc. (“KEVANI”), a leading innovator in out of home media development, is pleased to announce its partnership with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. This collaboration will allow advertisers […]
Company of the Day: Pattison Outdoor
Company: Pattison Outdoor Markets: Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower. Mississauga, ON L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company with 15,920 total faces including 622 digital faces. The company’s plant includes 200 markets coast to coast. Pattison’s head office is […]
Out of Home Amplified Calls for Evan Gershkovich’s Freedom
By Anna Bager, President and CEO, OAA Much has been written about the complex prisoner swap that freed Wall Street Journal reporter Evan Gershkovich and others from Russia. The Washington Post put it this way: “Gershkovich’s release . . . marked the culmination of a relentless, 16-month campaign launched by […]
Street Media Group Granted Favorable Determination Against CDOT
Business Den reported yesterday that Denver District Court Judge Sarah Wallace in an August 6th opinion stated that State transportation officials have given preferential treatment to Colorado’s largest billboard owners, allowing them to skirt regulations that have been stringently enforced on Street Media Group. Judge Wallace’s determination, which the Colorado […]