The Trump administration is implementing a 25% tariff on imports from Canada and Mexico and a 10% additional tariff on imports from China. Billboard Insider asked some out of home industry suppliers what they think this means for costs. Jason Mallory, General Manager, Lindmark Steel The price of steel is […]
Other News
Formetco + SignBird, a Strong Partnership
For over 50 years, Formetco has been a driving force in outdoor advertising and digital scoreboard technology. As a leader in the industry, they provide cutting-edge LED billboards and high-performance scoreboards that help businesses and sports venues captivate their audiences. Whether it’s a roadside digital display or a stadium […]
OAAA Appoints Dolan COO
Washington DC, DATE – The Out of Home Advertising Association of America (OAAA), the premier trade association for the U.S. out of home (OOH) advertising industry, today announced the appointment of Patrick Dolan as Chief Operating Officer. Dolan will lead OAAA’s operations and finances, focusing on driving operational excellence, optimizing […]
Company of the Day – Zoom Media
Company: Zoom Media Corp. US Headquarters: 345 7th Avenue, Suite 1501 New York, NY 10001 Markets: North America, United Kingdom Phone: New York (212) 685-7981 Email: us@zoommedia.com Zoom Media Corp. (“Zoom Media”) owns and operates GymTV, the largest gym-based TV network subscribed to by 13,600 health clubs across the United […]
Reader Feedback on Building Static Billboards
Readers comment on yesterday’s Creating Value by Building Static Billboards. Kennedy Outdoor founder Richard Kennedy is all-in on static billboards. I loved the article this morning on static billboards. It seems these days that everyone only wants to build digitals but I still really like static boards. I also really like Huntington’s […]
Screen TV Has Strong 2nd Half of 2024, Ties Digital Billboard
Place Exchange released their H2 2024 Programmatic OOH Trends Report, identifying the following milestone: For the first time, Screen/TV tied Billboard for the largest asset category, with both claiming 29% of spend in H2 2024, reflecting the growing weight of video advertising in Digital OOH. Insider reached out to […]
Stein Sign Display is Expanding to Sioux Falls – Opening Spring 2025!
By Stuart Stein, President, Stein Sign Display Bringing High-Quality Signage & a New Digital Billboard to Sioux Falls At Stein Sign Display, we believe in creating WOW experiences—for our team members, customers, and communities. That’s why we are excited to announce our official expansion into Sioux Falls, South Dakota, in […]
Company of the Day: Wolverine Sign Works
Company: Wolverine Sign Works Markets: Michigan, Indiana, Ohio Headquarters: 923 Bradley Street, Owosso, Michigan 48867 Phone: 800-535-7446 Email: info@wolverinesign.com Wolverine Sign Works was founded in 1916 by two traveling salesman who decided to start a sign rental company. They borrowed against their life insurance and since Michigan was the wolverine state they called the company […]
Creating Value by Building Static Billboards
One in three Billboard Insider readers constructed a static billboard in the past year and one in three Billboard Insider readers intend to build a static billboard during the next year. Here’s how to create value constructing a static billboard. Double your money You can get a return of 20-30%/year […]
Extra Credit Projects Inflatable Illuminated Reptile Billboard for Gerald R Ford International Airport
GRAND RAPIDS, MICH — In the cold, snowy winter months, you can bet that Michigan residents are dreaming of some warmer weather. So, Extra Credit Projects and Gerald R. Ford International Airport snapped at the opportunity to remind audiences of their nonstop getaway options to Florida. Through a collaboration with OUTFRONT […]