Other News

Formetco Welcomes Tyler Wilson as New Southeast Digital Sales Manager

Our team at Formetco is excited to welcome Tyler Wilson as our Southeast Digital Sales Manager. Most recently, Wilson served as a National Account Manager and brought with him years of sales experience as well as a deep understanding of the billboard industry, which was instilled in him at a young age. […]

Company of the Day – Magnum Media

Company: Magnum Media Headquarters: 10281 S.W. 72nd Street, Suite B-103 Miami, Florida 33173 Markets: Miami-Fort Lauderdale Phone: 305-498-1656 Email: info@magnummedia.net Magnum Media provides a growing array of transit and out-of-home advertising opportunities in South Florida. They partner with agencies and both local and national clients, delivering relevant high-impact campaigns that […]

Who Has What Share of the US OOH Market

Billboard Insider has computed US out of home market share figures for 2021. Public out of home companies account for approximately two-thirds of US out of home market share. Lamar controls 25% of US out of home revenues, followed by OUTFRONT at 21% and Clear Channel Outdoor at 17%. The […]

3 Things About Boston Omaha

Billboard Insider enjoys reading Boston Omaha’s annual letter.  It is refreshingly clear of the usual corporate non-speak jargon.  Here are 3 things we learned from the Boston Omaha 2021 Annual Letter. Billboards, bonds and broadband. Boston Omaha assets are concentrated in billboards, bonds (e.g. insurance) and broadband as you can […]

OUTFRONT Partners with Farmlink and No Kid Hungry

NEW YORK, JULY 12, 2022   OUTFRONT Media (NYSE:OUT), one of the largest out-of-home media (OOH) companies in the U.S., is expanding its support of campaigns in the fight to stamp out food insecurity. It is doing so through its continued partnership with The Farmlink Project and by joining forces with […]

New Tradition Adds Experiential Division

This July, New Tradition is making a splash in the out-of-home industry by launching a new division – New Tradition Experiential or “NTX”. New Tradition is a leader in the out-of-home space with a robust profile of premium signage nationwide, including some of the highest trafficked properties throughout the country. […]

Company of the Day: Made U Look

Company: Made U Look Digital Sign Co. Markets:  West Virginia Address:  PO box 1864, Lewisburg, WV. 24901 Email:  madeulookdigital@gmail.com Phone: 304-638-4055 Made U Look operates three Watchfire digital billboards in West Virginia.       [wpforms id=”9787″] Paid Advertisement

Oral Agreements and Out of Home Lenders

If you intend to borrow money to grow your Out of Home company, you need to understand that in most states lenders are protected from liability for oral promises and commitments.  Here’s the Washington state language: Oral agreements or oral commitment to loan money, extend credit, or to forbear from […]

IBO 101 Video, All About Programmatic, In Case You Missed It

  In case you missed it, IBO Enterprise Manager, Becky Smith, had a terrific online tutorial the other day on the basics of programmatic.  She also taped the discussion and posted it.   If you would like to access the video just click the link below: OOH 101 Video   […]

Company of the Day – Maddison Visual Media

Company: Maddison Visual Media Headquarters: 11811 Sendera Ln., Richmond, TX 77407 Market: Southeast Texas Phone: 866-794-3567 Maddison Visual Media is one of the two largest billboard companies in the greater Beaumont area. Maddison provides advertising access to Southeast Texas including Hardin, Jasper, Jefferson and Orange Counties. Misty Richardson is the […]