Here are three things Billboard Insider learned after reading Clear Channel Outdoor’s 2022 10k. North America is less about bulletins… Bulletins still account for a huge portion of Clear Channel Outdoor’s north american revenue but the figure is declining by 1%/year. It was 75% in 2020, 74% in 2021 and […]
Other News
SignBird’s Location of the Week – 6121 from RRRR Outdoor
Welcome back to SignBird’s Location of the Week! We’re headed to Pensacola, Florida for this billboard from RRRR Outdoor! We asked the team at RRRR Outdoor to tell us a little bit about this board, and they said, “This high-impact, digital display sits on one of Pensacola/Escambia County’s most […]
Clear Channel Outdoor Launches New Educational Campaign
WASHINGTON (April 5, 2023) – There is an urgent need for students to enroll in academic recovery programs this summer, but many parents aren’t aware their children are behind. New research released today by Learning Heroes finds that 9 in 10 K-12 parents nationally believe their child is at or […]
Company of the Day: WV Outdoor
Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV Outdoor is a family owned out of home company serving West Virginia. WV Outdoor was founded in 1929 by John Vickers Ray. It is currently the largest independently owned outdoor billboard company in West […]
Matt Richman on Learning to Sell Out of Home
Today Billboards for Education Founder Matt Richman talks about how he learned to sell out of home. How did you sell ad space? Early on it was me. I was working full time and it would be midnight and the kids would be in bed and I’d be emailing businesses […]
New Tradition Acquires Nine Chicago Spectaculars Plus Real Estate From Victor Signs
New York, NY – April 3, 2023 – New Tradition, an independent Out-of-Home media company with premier displays in the nation’s largest markets, enhances its Chicago billboard presence with their latest acquisition from Victor Signs of Chicago. The purchase includes Victor’s two massive wall spectaculars along the Eisenhower Expressway, both […]
Magna Projects US Out of Home Growth of 6% in 2023
Magna projects US out of home growth of of 6.3% in 2023 due to digital and programmatic innovations and the resilience of local advertising. The growth forecast has been reduced slightly due to recession concerns. Cinema advertising will make a strong recovery off a small base as post-covid audiences return […]
Ocean Outdoor Wins Planning Consent for Advertising Sleeve Around London’s Historic Marble Arch
Out of home media owner Ocean Outdoor has been given planning consent to erect a purpose built sleeve which will shroud the 19th Century arch to generate funding for the English Heritage project. In keeping with the architecture of the famous white marble landmark, the covering will be sympathetically designed […]
Company of the Day – Zalla Outdoor
Company: Zalla Outdoor Markets: Kentucky Headquarters: 2333 Anderson Road, Crescent Springs, KY 41017 Phone: 859-250-8793 Email: shannon@zallaoutdoor.com Zalla Outdoor operates a digital billboard on I-75 in Northern Kentucky just over the Ohio River from Cincinnati. The sign is on the most heavily traveled interstate in the Cincinnati/Northern Kentucky area and gets 284,452 […]
5th Circuit Court Affirms Austin Ruling
On March 30, 2023, the Fifth Circuit Court of Appeals ruled 2-1 that Austin’s sign code is constitutional. In April 2022 the US Supreme Court ruled on the case and remanded it in part back to the 5th Circuit Court which heard new arguments in September 2022. Here is a […]