Billboard Insider had several readers comment that we underestimated billboard construction costs when we wrote in Creating Value By Building Static Billboards that it was possible to build. 12′ by 25′ steel monopole for $30,000 and a 14′ by 48′ steel monopole for $80,000. Costs vary geographically and also by […]
Last week the OAAA named Patrick Dolan Chief Operating Officer. Billboard Insider interviewed Dolan. What led you to the OAAA? Having worked with Anna Bager at the Interactive Advertising Bureau (IAB), I was thrilled when she asked me to advise the OAAA on strategic initiatives last year; this made stepping […]
Gordon, Ohio – Huntington Billboards is excited to announce the promotion of Chad Hager to Chief Operating Officer (COO), a newly created position that reflects the company’s continued expansion and long-term vision. As Huntington grows to become one of the premier privately owned billboard companies in the country, this role […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Pivot Media Ventures Markets: New York, California, Florida, Illinois, Texas, Massachusetts, Washington DC + 100 other top markets through our Specialized Transit Fleets. Address: 270 Lafayette St, Suite 410, New York, NY. 10012 Email: Info@PivotOOH.com Phone: (212) 548-6949 Pivot Media Ventures was founded in 2017 by Jesse Kristal, Jordan Perlmutter and Brett […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
Wily, seasoned OOH salespeople. Most organizations have them. They’ve been loyal, effective salespeople on your team for years. They’ve been there, done it, got the tee shirt. They’ve set the records and set new metrics for the level of expectation for performance. Despite having years of success, they show up […]
Expect lots of new Lamar digitals and more Lamar acquisition in 2025. Here are the results of Lamar’s 4Q 2024 earnings release and conference call, analyzed by SignValue. Net revenue increased 4.3% to $580 in 4Q 2024. National and local revenues were up 3.5% and programmatic was up 30%. The […]
SAN DIEGO, Feb. 19, 2025 /PRNewswire-PRWeb/ — Wrapify has announced a strategic alliance with a leading rideshare ad platform to expand reach for its data-rich out-of-home (OOH) advertising capabilities. As Wrapify continues to prove itself best in class, one rideshare ad platform is jumping on board to provide Wrapify’s unique […]
Company: WV Outdoor Markets: West Virginia, Ohio, Maryland Headquarters: 1389 Charleston, Road, Poca, West Virginia 25159 Phone: 304-342-0932 WV Outdoor. is a family owned out of home company serving West Virginia. WV Outdoor was founded in 1929 by John Vickers Ray. It is currently the largest independently owned outdoor billboard company in West […]
