Other News

Jennifer Sloane On the Road in Costa Rica

Admit it, we all are billboard nerds at heart.  Insider got this email from Florida attorney, Jennifer Sloane. Hey, we can relax and still check out the local structures. I wanted to share my “billboard” pictures from my most recent vacation to Costa Rica.  This shows how lack of (or […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Book Your Billboard

Company:  Book Your Billboard Markets:  South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email:  doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota.  The company uses Daktronics digital billboards.  The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020.  […]

Billboard Insider Classifieds July 29, 2023

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

OOH Sales: Ever Lost a Sale and Felt Like a Personal Failure?

Our office received a call the other day from one of our new OOH client’s salespeople.  This normally upbeat, optimistic person was clearly feeling a little “down in the dumps”.  I asked, “How can I help? You sound like you might need a little cheering up.”  They said that they […]

Look Who Bought Clear Channel Outdoor Stock…

Artie Moreno and various parties associated with Verde Investments have combined to purchase a total of 35 million shares in Clear Channel Outdoor.  Here’s the group… Looks to Billboard Insider like this makes Moreno, Verde et. al. the 4th largest shareholder in Clear Channel Outdoor.  Here’s our estimate… Billboard Insider’s […]

Beeyond Media Raises $10M in Seed Funding Round to Drive Growth Across US and LATAM

RAU Capital led the funding round as the Digital Out of Home category continues to see record growth in the AdTech industry MIAMI, July 27, 2023 /PRNewswire/ — Beeyond Media, a leading programmatic Digital Out of Home (DOOH) advertising demand-side platform (DSP), today announced the close of a $10M Seed round led by Ricardo Uribe of RAU […]

Company of the Day: Blue Outdoor

Company: Blue Outdoor Headquarters: 419 Park Ave. So., Suite 605,  New York, NY 10016 Markets:  Nationwide. Phone: 212.759.0200 Email: sales@blueoutdoor.com Blue Outdoor operates an indoor and outdoor out of home plant primarily in shopping malls and lifestyle centers.  the firm has 41,732 ad faces in 231 retail locations in 40 states.  The company was founded […]

Chris Stark On Easements

 I agree with the conclusions in Billboard Insider’s July 25, 2023 article on billboard easements.  Just a couple additional observations…. We often get asked by sellers who own their land if they are better off reserving an easement and selling the board with a land lease to retain some passive […]