Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Other News
Selling More OOH Sales Faster in a Recession
The IBO held an online webinar earlier this month hosted by Beck Smith with special guest, Kevin Gephart. If you did not get a chance to sign up for the class, we wanted to provide a video of the discussion below. Having sales mentors, like Kevin Gephart, to help us […]
Richard Peterson on Safety Priorities for OOH Companies
The OAAA Operations & Safety Seminar is scheduled for September 19-21 at OUTFRONT Media’s plant in Houston, Texas. Insider talked to the OAAA’s Safety, Standards, and Technology Committee Chair Richard Peterson, President of Porter Advertising, about the importance of safety in OOH operations. Why is safety an important topic for […]
Vistar Media Launches Programmatic Mediation
Streamlined solution for digital out-of-home networks to access & optimize revenue from multiple SSPs August 25, 2022 06:00 AM Pacific Daylight Time NEW YORK–(BUSINESS WIRE)–Vistar Media, the leading global provider of software for digital signage, has launched a mediation solution for digital out-of-home (DOOH). Mediation allows networks to create a […]
Arte Moreno to Sell Los Angeles Angels
Yahoo Finance reports that the Los Angeles Angels are exploring a potential sale in what could be the latest professional baseball team to change hands. The Angels are owned by successful Out of Home entrepreneur, Arte Moreno. “Although this difficult decision was entirely our choice and deserved a great deal […]
Spotlight Outdoor Runs Vegas Cirque du Soleil Campaign
LAS VEGAS (Aug. 25, 2022) – Spotlight Outdoor Ads, an enterprising leader in the outdoor advertising and out-of-home (OOH) advertising industries, announced a partnership with North America’s largest licensed sports retailer, LIDS to showcase the first and only digital screen to consistently and actively play 3D content on the iconic […]
Don’t Mix Agent and Principal Duties
Sometimes corporate landlords or railroads hire out of home companies to act as their agent to manage out of home leases. It will be expensive for you if you use an agent’s position to advantage your company. That’s the lesson of Craig Outdoor, Midwest Outdoor and Patriot Outdoor v Viacom […]
Global Out of Home Ad Spend Projected to Grow 10% in 2022
WARC has released updated global ad spend projections. It forecasts that global out of home ad spending will grow 10% in 2022 and 5% in 2023. 24 August 2022: Global advertising spend is on course to rise by 8.3% – or $67.3bn – to $880.9bn this year, finds WARC, lifted by […]
Mesmerize Expands Reach in Retail Pharmacies with PharmaSmart® Partnership
NEW YORK, Aug. 24, 2022 — Mesmerize (www.mesmerize.com), a prominent media company specializing in patient education at the point of care, is pleased to announce a new partnership with PharmaSmart®. PharmaSmart is a leading health kiosk company that provides clinical-grade patient screening, mobile app integration, and deep customization to support retail brands, […]
Company of the Day – NBA Digital Billboard
Company: NBA Digital Billboard Headquarters: 15322 E. Kellogg, Wichita, KS 67230 Market: Wichita, Kansas Phone: 316-990-1593 NBA Digital Billboard offers a two-sided East/West facing display. The digital LED board is 10′ X 40′ and visible to both east and west bound traffic and is seen by thousands of cars a […]