If you intend to borrow money to grow your Out of Home company, you need to understand that in most states lenders are protected from liability for oral promises and commitments. Here’s the Washington state language: Oral agreements or oral commitment to loan money, extend credit, or to forbear from […]
In case you missed it, IBO Enterprise Manager, Becky Smith, had a terrific online tutorial the other day on the basics of programmatic. She also taped the discussion and posted it. If you would like to access the video just click the link below: OOH 101 Video […]
Company: Maddison Visual Media Headquarters: 11811 Sendera Ln., Richmond, TX 77407 Market: Southeast Texas Phone: 866-794-3567 Maddison Visual Media is one of the two largest billboard companies in the greater Beaumont area. Maddison provides advertising access to Southeast Texas including Hardin, Jasper, Jefferson and Orange Counties. Misty Richardson is the […]
Restructuring charges are one-time expenses that a company recognizes when reorganizing operations. A company separates these expenses out on their financial statement and does not include them when computing cashflow (EBIDTA). Restructuring charges are in theory one-time events but you can see that in the last stages of the William […]
An overwhelming majority of Billboard Insider readers have a separate rate card for non-profit advertisers but very few have a separate rate card for local advertisers. See our poll results below. Franklin Outdoor’s Dan Franklin says you should think about pricing short term transactions higher to encourage longer term […]
Company: MAD Outdoor Address: Illinois Phone: 708-784-0886 MAD Outdoor operates 28 billboard locations around the suburbs of Chicago. Mark Hirtzer is the company’s owner. He founded MAD Outdoor in 1999. David Malay is President. [wpforms id=”9787″] Paid Advertisement
It is never too early to start developing your sales skills by reading The Ultimate Out of Home Sales Guide. Thanks to a reader who passed along this picture of his grandkids already eager to start a career in sales. Interested in learning more? Order Your Copy […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
On this week’s Billboard Insider podcast, Blackbird Media CEO Chenault Saunders talked about pricing structures to encourage local and non-profit advertisers to use the Nashville and Atlanta signs. A lot of local advertisers and local non profits who would want to have part of the voice on the Nashville sign […]
Dan Nausley did an excellent job in stressing the importance of partnering with a top notch sales training group who can provide ongoing training/coaching and reinforcement to your sales team. Insider heard from two readers reinforcing this school of thought. Patrick O’Donnell, President of YESCO Outdoor Media had this to […]
