Many companies are striving to go environmentally-friendly with their products, services, and operations. Liquid I.V., as well as many other organizations, are taking it step further by advertising on eco-friendly channels. Liquid I.V. recently promoted their premium hydration products through their advertising partners, AdQuick.com and Skies Above Media. They chose […]
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Company of the Day: Nick Signs
Company: Nick Signs Markets: Minnesota Address: 3735 Hwy 73, Hibbing, MN 55746 Email: nick@nicksigns.com Phone: 218-263-3044 Nick signs operates a billboard plant in North Central Minnesota. In addition the company provides business signs, wraps and logo design. The company is over 20 years old. Here’s a nice promo video for the […]
SignBird Tuesday Tip – How Best to Start Branding Your Company
Insider’s Note – We are thrilled to introduce a new weekly article from SignBird. We appreciate SignBirds creative team and their willingness to bring their thoughts and ideas to Billboard Insider readers. When beginning to brand your company, it’s important to start by having a set of guidelines for everything […]
Consumer Misperceptions of Giftable Billboards
By: Julia Cramer, Adomni Content Specialist Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way! Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one […]
Salt Lake OOH Companies Working With Post District Building Developers
Building Salt Lake is reporting that a group of prominent developers have been working with the executives of billboard companies on a framework that could change the makeup of massive advertisements along several major roads leading into the heart of Downtown Salt Lake City. The work was facilitated by Mayor […]
Company of the Day: Next Generation Advertising
Company: Next Generation Advertising Headquarters: 5801 S. Perkins Road, Stillwater, OK 74074 Markets: Two sided digital structures in Stillwater on Highway 177 Phone: 405.334.5638 Email: dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure. [wpforms id=”9787″] Paid Advertisement
Is Out of Home a GDP Plus Business?
From the end of the great recession to the onset of covid out of home was a GDP business. It rose in line with the US economy. US out of home revenues grew 3.89% from 2010 to 2019 versus growth of 4.0% for the Nominal US Gross Domestic Product. A […]
European Energy Shortage Impacting Digital Billboard Hours
With the war between Russia and Ukraine impacting the supply of energy, Europe has to save energy. In August, the EU’s gas emergency plan came into force, under which the member countries have to save 15 percent on gas. Germany has a self-imposed target of 20 percent savings. Invidis is reporting […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Newman Signs
Company: Newman Signs Markets: North Dakota Address: 1606 6th Ave SW, Jamestown, ND 58401 Phone: 1-701-252-1970 Newmans signs was founded by Harold Newman in 1956 to pay for college tuition. The company operates sign business along with a bulletin, digital billboard and poster plant in North Dakota. The company’s main office […]