In yesterday’s Leave the Design to Professionals we talked about the problems which can result from new clients who insist on designing their own out of home ads. Liv Brown, Director of National Accounts at Camel City Poster Productions had this response. Camel City offers design services for our clients, […]
Other News
Company of the Day: Lighbox
Company: Lightbox OOH Video Network Markets: Nationwide Address: 999 Park Avenue, Suite 310, New York, NY 10016 Email: sales@lightboxooh.com Phone: 646-367-5300 Lightbox operates a network of 6,000 digital screens in 565+ malls across 77 DMA’s the country. Glen Glenday is CEO. Eric Steinert is Chief Revenue Officer. Hugo Moreno is CFO. In October 2020 […]
What Happens After The Judgement? – A Conversation With The Plaintiff
Yesterday’s SignValue article on the Peterpank Diner Properties, LLC and Ram-Pank v. Wawa, Inc and RETLAW 967 generated strong reader interest. Insider decided to seek some additional perspective and reached out to Ricard Marques, an investor and principal in VinylWorks, who through Ram-Pank LLC. was one of the plaintiffs in […]
Leave the Design to Professionals
An out of home sales rep writes Billboard Insider: Recently I have sold ad space to 3 clients who insisted on creating their own ads and wanted to post ASAP. I spent a great deal of time answering their questions and providing feedback. They used small fonts, photos and more […]
SNA Upgrades Huntington Beach Sign for Big Outdoor
HUNTINGTON BEACH, CA—Premier out-of-home (OOH) media company BIG Outdoor recently upgraded an outdated LED video wall at Pacific City with EMPIRE™ Exterior LED display technology from SNA Displays. Pacific City is an open-air lifestyle, shopping, dining, and entertainment destination across the Pacific Coast Highway from the iconic Huntington Beach Pier […]
Company of the Day – LightPoint Impressions
Company: Lightpoint Impressions, LLC Markets: Oklahoma, Texas Address: Charlottesville, VA Phone: 214-348-4317 LightPoint Impressions operates a 14 by 48 trivision in Oklahoma City, Oklahoma and a 14 by 48 trivision in El Paso, Texas. Chris Kopf and Don Woodsmall are the firm’s principals according to Linked In. [wpforms id=”9787″] […]
SignValue Defines Visibility for NJ Court – What is a “Billboard Viewing Area?”
The visibility of a billboard is defined not just by the surface of the sign, but by the lease and easement protections encumbering the land. That’s the lesson of Peterpank Diner Properties, LLC and Ram-Pank v. Wawa, Inc and RETLAW 967. Here are the facts of the case. Outfront Media […]
New South Acquires AL Billboard Structures From Simple Outdoor
CHATTANOOGA, TN., June 9, 2022— New South Outdoor, LLC, an owner and operator of outdoor advertising signs, announced today that it has acquired the sign assets of Simple Outdoor, Inc in Alabama. The purchase includes 24 billboard faces located in the Anniston, Alabama market. This addition does well to compliment […]
Rate This Ad with Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company of the Day: Pacific Outdoor
Company: Pacific Outdoor Advertising Headquarters: Seattle, WA Phone: 206-536-3600 Email: kelly@pacificoutdooradvertising.com Pacific Outdoor owns and operates 116 faces in the Seattle DMA. Traditional and Digital Bulletins and Walls in Seattle/Tacoma, Snohomish County, Pierce County, and The Skagit Valley. Pacific is the sales provider for the iconic Seattle Monorail with Train […]