Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Other News
Company of the Day: RSA Media
Company: RSA Media Market: Massachusetts Headquarters: 1 Huntington Avenue, Suite 1104, Boston, Massachusetts 02116 Phone: 617-227-4858 RSA Media owns a billboard plant with 30 faces (16 static and 14 digital) in Massachusetts. The company is a member of the OAAA and Geopath. James Lack founded RSA in 1987 an is currently […]
Billboard Insider Classifieds November 19, 2022
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
OOH Founders Journey – Permitting
Billboard Insider is running a series in which Arthur Outdoor’s James Douglas talks about starting, running and selling an out of home company. Last week James talked about getting started. Today he talks about permitting. Permitting Permitting is pretty straightforward – as long as you are familiar with and play by the rules. There […]
Intersection Deploys Digital Network in 3 New San Francisco Subway Stations
San Francisco, Calif. – November 17, 2021 – The San Francisco Municipal Transportation Agency (SFMTA) recently announced that it has expanded its transit system with the opening of the Central Subway line. This expansion will improve access to San Francisco’s densest neighborhoods and includes three new stations throughout key San […]
Adams Wins FBI Director’s Community Leader Award
FBI Charlotte chose Adams Outdoor Advertising as the 2021 Director’s Community Leadership Award (DCLA) recipient for North Carolina. Adams Outdoor Advertising has been an invaluable partner to the FBI Charlotte Field Office since 2011. In the ten years since our partnership began, the advertising company has always said “yes” to […]
SignValue’s Link Media Outdoor at a Glance – Q3 2022
SignValue has prepared an infographic summarizing the 3Q 2022 performance of Link Media Outdoor, the roadside billboard company which is wholly owned by Boston Omaha Corporation. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. [wpforms id=”9787″] Paid Advertisement
Rothfelder on Sandy Hook Families vs Alex Jones
Just when I thought the often heated debate and endless negative commercials for the midterm elections were finally over, my buddy practically ruined my recent golf game by asking during our round how the Alex Jones defamation verdicts over $1 Billion can be reconciled with the dismissal of Trump’s lawsuit […]
Out of Home National Brand Spending Up 30% in October 2022
Some good news and bad news in the national brand ad spend figures compiled by Standard Media Index. Bad news first. National brand spending on all formed of media has fallen for five consecutive months and declined by 3% in October 2022 The good news is that national brand ad […]
Company of the Day – Robinson Outdoor
Company: Robinson Outdoor Headquarters: 50 Robinson Industrial Dr., Perryville, MO 63775 Market: Missouri, Kentucky, Iowa & Illinois Phone: (573) 768-8100 Email: info@robinsonoutdoorllc.com In 1989, founder and CEO Ed Robinson started his first billboard company, Robinson Displays. After over 15 years of success, he sold his business to Lamar Advertising and focused his efforts elsewhere. […]