Cannes, 20 June 2022 – In 2019 WARC, the global authority on marketing effectiveness, launched the highly successful Anatomy of Effectiveness report at Cannes Lions. Three years on, an updated edition is released at this year’s Festival, to give brand marketers, advertising agencies and media owners a fresh perspective on […]
Company: Liquid Outdoor Headquarters: 417 5th Avenue, Suite 812, New York, NY 10016 Markets: New York Los Angeles Philadelphia San Francisco, San Jose, Oakland Washington DC/Hagerstown Boston Miami Orlando Cleveland Indianapolis Baltimore San Diego Ft. Myers, Cape Coral Phone: 800-301-9539 Email: info@liquidoutdoor.com Liquid Outdoor was formed in 2009, when the Managing […]
Standard Media Index tracks invoicing data from the major ad agency holding companies which represent 95% of national brand ad spend. The Standard Media index figures show that national brand out of home spending was up 70% in the first quarter of 2022 and 42% for the first two months […]
Jason Morgan, the publisher of Daily Billboard Blog, is publishing Made You Look 500 Eye Catching Ideas from the Sprawling Skies of Los Angeles. Billboard Insider interviewed Morgan. Jason, tell us about the book. In essence, it’s a love letter to the OOH industry. “Made You Look!” features over 500 eye-catching […]
Company: LMR Digital Markets: Gonzales, Louisiana Address: 322 S Airplane Hwy, Gonzales, Louisiana, 70737 Email: lmrdigital@eatel.net Phone: 225-445-3614 LMR Digital operates a two-sided 14′ by 48′ digital billboard on Airplane Highway in Gonzales, Louisiana. Denise Crifasi tells Billboard Insider that during covid the company put Bible verses with messages of […]
Our Saturday Selfie is from Kevin Gephart. Since Kevin c0-authored the book, he knows the importance of having a valuable resource nearby at all times. You can hear him talk about The Ultimate OOH Sales Guide this coming week on our podcast. Interested in learning more? Order Your Copy Here! […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
With Father’s Day this weekend, Insider thought a little Dad levity was appropriate for this Friday. Enjoy! Happy Fathers Day! [wpforms id=”9787″] Paid Advertisement
By Chase Taake, Content Editor at SignBird Websites are a fantastic tool to present your company’s brand, as well as highlight your inventory to potential advertisers. In 2022, your website can be the difference maker with how advertisers perceive your company, and the strength of your billboard inventory. The […]
Billboard Insider asked home sales expert Kevin Gephart to describe The Ultimate OOH Sales Guide and he said this: We tried to make it as systematic as possible. We start at the beginning. We talk about the needs analysis, we talk about solving customer problems, we take it all the […]
