The the cost of fabricating and installing a billboard has nearly doubled over the past couple years. That means the $40,000 structure that you put up two years ago is going to cost $80,000 today. Billboard Insider talked with some fabricators to get an update on billboard structure costs. Steel […]
Other News
Intersection Partners with Vistar
NEW YORK – July 21, 2022 – High-impact inventory from Intersection is now available for purchase via the supply-side platform (SSP) from Vistar Media, the leading global provider of software for programmatic digital out-of-home (DOOH). From LinkNYC to digital urban panels and digital bus shelters, Intersection’s high-impact media is strategically […]
Why is SignBird Growing?
Here is a summary from SignBird describing who they are: SignBird was created to help solve a problem in the out-of-home industry, and that at our core is who we are. We are problem-solvers. Our clients are too busy worrying about day-to-day operations, installing vinyl, negotiating leases, and growing their […]
Place Exchange Expands Programmatic OOH Reach in Latin America
Buyers now have programmatic access to premium OOH inventory across Latin America’s biggest markets directly via their DSPs. New York, NY — July 21, 2022 — Place Exchange, the leading SSP for programmatic out-of-home (OOH) media, announced its expansion into Latin America’s biggest markets including Argentina, Brazil, Chile, Colombia, Costa […]
Company of the Day: Media Outdoor Displays
Company: Media Outdoor Displays Markets: Texas Headquarters: 14731 Bulverde Rd. San Antonio, Texas 78247 Phone: 210-860-9414 Email: info@mediaoutdoordisplays.com Media Outdoor Displays operates 140 static billboard faces in the San Antonio Metro Market and surrounding counties. Most of the billboards are 12 by 24 or 14 by 48. The company was formed […]
Billboard Insider Turns 8!
Hard to believe that Billboard Insider is entering our 8th year of operation. We started Billboard Insider in July 2015 to fill the gap for out of home news delivered online. We turned a small profit in our first month of operation and have flourished since thanks to your support […]
OOH Advertising for Sports Betting Is Effective for Reaching & Engaging Urbanites
OAAA & Harris Poll Research Finds OOH Ads Drive In-Person and Online Sales in This Emerging Category WASHINGTON D.C. (July 20, 2022) – New research shows that Americans, mainly urbanites, are engaging with recently legalized sports betting through out of home advertising. This is one of the key findings from […]
WOOH Sets In-person Asia Forum for October
The World Out of Home Organization’s first in-person APAC Forum is scheduled for October 12-14 2022 in Kuala Lumpur, Malaysia. This follows WOO’s first post-pandemic in-person Global Congress in Toronto and builds on the success of virtual Forums for Europe, Asia and Africa in 2021 and early 2022. There will […]
Billboard Connection Promotes Animal Adoption
LOS ANGELES, CA – (July 12, 2022) – Animal shelters in California are full, and experts report that it tends to get worse after the 4th of July Celebrations. But a group of community leaders has teamed up with one Los Angeles-based billboard advertising executive to do something about […]
Company of the Day – Marin Ventures Outdoor
Company: Marin Ventures Outdoor Markets: Northern California Headquarters: 1325 Howard Ave, Suite 816, Burlingame, CA 94010 Phone: 650-343-4789 Email: info@mvoutdoor.com Marin Ventures is a privately held outdoor advertising company which owns high impact, interstate freeway locations in Northern California. The company’s trade name is MV Outdoor. The company is run by Grant Leschin. […]