SAN ANTONIO, Dec. 22, 2022 /PRNewswire/ — Clear Channel Outdoor Holdings, Inc. (CCO) (the “Company”) today announced it has entered into a definitive agreement to sell its business in Switzerland to Goldbach Group AG, an affiliate of TX Group AG, for CHF 86.0 million, or US$ 92.7 million1. The Company’s Swiss business […]
Other News
Fotofetch Shot of the week
FotoFetch shot photos this week from L.A. to New Hampshire and places in between, from the south in Houston to the north in Saginaw. Whether you need photos to showcase your billboards, kiosks, or transit too, or you need to capture a unique perspective, FotoFetch has you covered. We provide […]
Company of the Day: Signatronics
Company: Sign-A-Tronics Markets: Georgia Address: Jesup, Georgia Email: sales@signatronics.com Phone: 912-385-0075 Signatronics operates a double sided digital billboard in Wayne County Georgia in addition to acting as an authorized Watchfire signs dealer. The digital sign was erected in March 2014 and is the subject of a Watchfire signs case study. […]
OOH Founders Journey – Selling the Company
This is the last in a series of columns by Arthur Outdoor’s James Douglas about starting, running and selling an out of home company. Today James talks about “the mom test” for restricting ads and selling the company. The mom test for restricting ads Did we refuse ads? Yes. There were ads […]
Lamar Advertising Expands in Sacramento with Acquisition of Assets from Marquee Media
Baton Rouge, LA – December 21, 2022 – Lamar Advertising, a leader in outdoor advertising, today announced that the company is extending its billboard footprint into Sacramento with the acquisition of 11 digital displays and 6 static bulletins from Marquee Media. The acquisition significantly expands Lamar’s presence in the region, […]
Company of the Day: Seen Media
Company: Seen Media Markets: Nationwide Address: 42 West St, Brooklyn, NY. 11222 Email: info@seenoutdoor.com Phone: 929-337-9057 Seen Outdoor operates a plant of wallscapes and hand painted billboards in New York, Chicago, Los Angeles and Boston. Jay Heleva is CEO. The company also does wild posting, experiential and guerrilla marketing. In November 2020 Seen Outdoor and […]
Genesis Outdoor Advertising Divests Mid-Atlantic OOH Assets to Lamar
Earlier this month, Genesis Outdoor Advertising divested its Mid-Atlantic outdoor advertising plant to Lamar Advertising Company. The sale included digital and static advertising faces located across eastern Ohio and western Pennsylvania. “After many years of hard work to find good locations, to get them entitled, and build both static and […]
The Past, Present, and Future of OOH Measurement
By Julia Cramer, Adomni Content Specialist Synopsis: Let’s dive into the past, present, and future of out-of-home (OOH) measurement. When some think of out-of-home (OOH), it’s hard to picture the one-to-many advertising medium as measurable against specific business objectives. But despite popular belief, the oldest form of advertising has […]
What does today’s winter solstice, holiday DOOH and Milton Glaser have in common?
I was reminded of this quote from the legendary graphic designer earlier this week: “What I feel fortunate about is that I’m still astonished, that things still amaze me. And I think that’s the great benefit of being in the arts, where the possibility for learning never disappears, where you […]
Company of the Day: SignAd Outdoor
Company: SignAd Outdoor Markets: Texas, Western Louisiana Headquarters: 1010 North Loop, Houston, TX 77009 Phone: 713-861-6013 Email: info@signad.com SignAd Outdoor Advertising is a family-owned and operated private company which was started in 1964. The company operates 2,500 static and digital billboards in Texas and Southwest Louisiana including 26 digital billboard faces. The company was founded […]