Other News

Chenault Saunders: Giant Signs Sell Themselves

On today’s Billboard Insider podcast, Blackbird Media CEO Chenault Saunders and President Prentiss Nelson talk about giant digital billboards. Some highlights of the interview Blackbird Media owns a spectacular 36′ by 38′ digital sign in Nashville.  Tell us the story about how it came about. My grandfather…bought that sign in […]

The Power of Media in the Real World Among Digital Distractions

Insider thanks Mark Boidman, Head of Media & Entertainment at Solomon Partners for permission to reprint this article. As digital screen time continues to rise to unprecedented levels, consumers are feeling increased levels of digital burnout and screen fatigue. U.S. adults are currently estimated to spend over 8 hours per […]

Adstanding Launches to Give the Power to Buy DOOH Media Programatically at Scale and with Ease

Focused exclusively on DOOH planning and buying, Adstanding launches today to connect advertisers with high-quality DOOH inventory across North America With the goal of providing brand marketers and media buyers the easiest and quickest route to buying and launching creative, Atedra, a leading global provider of digital advertising solutions, announced the […]

Company of the Day – Logan Outdoor

Company:  Logan Outdoor Markets: Florida Address:  1716 W. Lemon St, Tampa, FL  33606 Email: info@loganoutdoor.com Phone: 813-253-3367 Logan Outdoor operates a billboard plant with over 13o faces in Central Florida, including Tampa, St Pete, Clearwater and 7 surrounding counties. Lelia Clewis is the company’s President.   [wpforms id=”9787″] Paid Advertisement

Intersection Adds 5,500 Screens to Broadsign Programmatic Network

Activation unlocks access to thousands of Intersection screens located in high-density areas across the U.S. on Broadsign-supported DSPs New York, New York and Montreal, Canada– June 28, 2022 – Brands and media buying agencies around the world can now easily plan and execute ad campaigns on Intersection’s premium digital out-of-home […]

OOH Acquisitions Continue To Be Robust For The First Half Of 2022

Billboard Insider has compiled a list of out of home transactions for the first half of 2022. If we’ve written about it, we have provided a link in the Buyer column. This is not a complete list.  We appreciate the information provided by the M&A firms serving our industry and […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day – Lockridge Outdoor Advertising

Company: Lockridge Outdoor Advertising Headquarters: 2110 Ranch Rd 620 S., Lakeway TX 78734 Markets: Utah, Indiana, Illinois, Idaho, Ohio, Kentucky, Iowa, Alabama, Georgia, New Mexico, California, Pennsylvania, Oregon, Washington, New York, Connecticut, Michigan, and Florida Phone: 727-415-4332 Email: TONY@LOCKRIDGEOUTDOOR.COM Tony Lockridge, the owner of Lockridge Outdoor Advertising LLC experience begins […]

Sheri Ham Says Digital OOH is More Than the Top of the Marketing Funnel

Sheri Ham is the Vice President of Programmatic Partnerships and Sales for Intersection. She began her career with the digital team of WIRED Magazine, and she developed her interest and focus in programmatic over the last 10 years. Prior to joining Intersection in March of 2021, Ham held leadership roles […]

Should I Be Worried About Interest Rates?

Insider has had a number of readers who have asked about the trend in interest rates and whether they should be concerned.  The short answer is, not yet. The best way to demonstrate this is through two graphs showing the historical changes in both the Federal Funds Rate and the […]