An eastern out of home executive weighs in on the Richard Rothfelder”s article reviewing Texas DOT vs Primary Media. “Seems like the judge got it wrong. I haven’t reviewed the case and all the details, but it sounds like the billboard company got screwed. Government not following through on their […]
An ad contract is binding on you as well as your out of home client. That’s the lesson of National Advertising vs Wilson Auto Parts. Here are the facts. In April 1985 Wilson Auto Parts (“Wilson”) signed a 3 year contract to advertise on a 12′ by 36′ billboard owned […]
Company: Premier Media PA Markets: Pennsylvania, New York Address: 717 Market Street, Suite 426, Lemoyne, PA. 17043 Email: info@premiermediapa.com Phone: 717-737-7979 Premier Media operates an out of home plant with more than 130 faces in central Pennsylvania, western Pennsylvania and New York. The company’s affiliates also operated a mobile billboard […]
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
In the world of OOH sales, there’s one straightforward, yet powerful question that, when used consistently, can significantly improve your close ratio, shorten your sales cycle, and strengthen your relationship with potential advertisers. And yet OOH salespeople hardly ever ask this question. We’ll get to that question in a moment. […]
Here are two tables, prepared by Moorgate Capital Partners, which calculate the weighted average cost of debt and leverage (net debt/adjusted cashflow) for the public out of home companies as of June 2024. Some observations: Debt costs were stable at the three public OOH companies during the second quarter of 2024. […]
Earlier this week Insider published So Your Digital Was Hacked!, Insider wanted to alert our readers that the OAAA, in collaboration with their Digital Billboard Committee, has updated The Digital Billboard Safety Guidelines to enhance industry best practices. Andy McDonald, SVP of Government Affairs, OAAA, told Insider that they were […]
Quebecor becomes a major player in Canadian out-of-home advertising Quebecor Media Inc. is pleased to announce that, through its Quebecor Out-of-Home division, it has reached an agreement in principle with Media Group Inc. to acquire NEO-OOH’s Canada-wide out-of-home advertising business. When the deal closes, Quebecor Out-of-Home’s footprint will expand to […]
Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374. Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone: Indiana 765.962.3220 Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business with over 600 faces serving Eastern Indiana and Western Ohio […]
SignValue has prepared the following analysis of Clear Channel Outdoor’s 2nd quarter 2024 financials. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. To receive a free morning newsletter with each day’s Billboard insider articles email info@billboardinsider.com with the word “Subscribe” in the title. Our newsletter is free and […]
