Other News

From Skeptic to Advocate: Real Strategies and Solutions at Apparatix Unleashed

By Kurt Tingey, Apparatix Chief Strategy Officer / Chief Financial Officer I’ll be frank—software conferences aren’t typically the highlight of my work calendar. At least they haven’t been. My initial reaction to them? Skepticism, with a side of indifference. Conventional wisdom has told me that software conferences are dry, jargon-filled, […]

Should billboard cashflow include a digital billboard replacement reserve?

Justin Powell of Huntington Outdoor asked the following question after reading our article on Billboard Cashflow: I understand that general depreciation shouldn’t count….but how about digital display replacement costs? Those are real and significant expenses you have every 10 years or so. If you don’t include those what you might actually […]

NC Legislature Overides Billboard Veto By Governor

Insider had written early in June about the North Carolina legislature passing House Bill 198 and a subsequent veto by Governor Roy Cooper. Some good news to end the week, we heard from NCOAA Executive DIrector, TJ Bugbee and he shared that the veto was overridden by the House (74-42) and […]

Company of the Day: Nick Signs

Company: Nick Signs Markets:  Minnesota Address: 3735 Hwy 73, Hibbing, MN  55746 Email:  nick@nicksigns.com Phone: 218-263-3044 Nick signs operates a billboard plant in North Central Minnesota with 5 total faces, including 3 digital faces.    In addition the company provides business signs, wraps and logo design.  The company is over 20 […]

What’s Billboard Cashflow?

A Billboard Insider Reader writes: “I have always struggled when talking to owners about selling their signs and get the comment of “My cashflow is X and I heard they are selling for 12 times cashflow!” and then trying to explain to them that its Billboard Cashflow which also has […]

SignValue on Daktronics, Inc. Record Fiscal Year

Here are highlights from Daktronics’ 4th quarter and fiscal year 2024 press release. Fiscal Q4 and full year 2024 financial highlights: Sales increased to a new record of $215.9 million for the fiscal fourth quarter, a 2.9 percent increase compared to the fiscal 2024 fourth quarter’s record revenue; full-year sales […]

A New Sales Focused Signbird Offer

SignBird’s launched something special for billboard owners, SignBird Owner Package. This is all about helping out-of-home (OOH) media owners like you boost your marketing efforts and attract more advertisers. Here’s a quick rundown of what’s included: Professional Photos and Videos by SignBird Pilot Network A picture is worth a thousand […]

Branded Cities Wins Woodbine Network Operating Rights

Toronto, Canada – June 26, 2024 – Branded Cities, the un-rivaled leader in iconic Out-of-Home (OOH) advertising across North America, proudly announces the acquisition of operating rights to the highly anticipated Woodbine Entertainment digital network. Fresh from their win of the coveted “The Well” in Toronto’s west side, and the […]

Company of the Day – New Tradition Media

Company: New Tradition Media Offices:  New York – 588 Broadway, New York, NY 10012 Los Angeles – 3007 Washington Boulevard, Marina Del Rey, CA 90292 Email: contact@newtradition.com   Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well as one of […]

Replacement Insurance Woes in Gulf States

Here’s a screenshot of a conversation which a Florida out of home company executive had with an insurance underwriter about the feasibility of digital billboard replacement insurance. Billboard Insider hears stories that replacement insurance is hard to find in the gulf states or is prohibitively expensive.  While there do not […]