82% OF TIKTOK USERS FREQUENTLY NOTICE PHOTOS OF OOH ADS POSTED IN THEIR FEEDS, DELIVERING STRONG ADDITIONAL ORGANIC REACH TO OUT OF HOME CAMPAIGNS Similar Numbers Reported by Instagram, Facebook, Snapchat & Twitter Users, According to OAAA-Harris Poll Research WASHINGTON D.C. (October 4, 2022) – Social media users are regularly […]
Today we’ll be going over three of the best shots you can get of your Billboard! This week, we’ll be showing you some examples of shots and going over why they are important. Drive by’s are integral to the out of home industry – it’s how billboard operators have always […]
Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307, Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures and over 120 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. […]
Ari Buchalter has been CEO of the programmatic out of home company Place Exchange for 4 years. He was also previously the CEO of Intersection. He gave an insightful talk at the fall 2022 IBO conference. We asked him to amplify some comments. You mentioned that programmatic out of home […]
Clear Channel Outdoor outperformed the market for the third quarter of 2022, Lamar followed the market and OUTFRONT underperformed the market, although all st0cks fell in the month of September due to recession fears. Clear Channel finished the quarter up 28%. Lamar fell 6% as did the S&P 500. OUTFRONT […]
For advertisers interested in a unique way to drive foot traffic to local events or stores, Adkom’s new 100% carbon-neutral media format delivers a fresh option to engage audiences. Adkom’s newest addition to our growing inventory of sustainable media solutions is a solar-powered kiosk that takes consumer engagement to the […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Porter Outdoor Advertising, LLC Headquarters: Indiana Office – 12 N. 17th Street, Richmond IN 47374. Ohio Office – 1609 Edison Avenue, Hamilton OH 45011 Markets: Indiana & Ohio Phone: Indiana 765.962.3220 Ohio 513.284.4575 Email: rpeterson@porteradvertising.com Porter Advertising is a family owned business serving Eastern Indiana and Western Ohio since 1945. Richard […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
On September 20, 2022 the Los Angeles City Council approved a bus shelter contract with Vector Media and Tranzito. We carried the Vector press release yesterday. Billboard Insider asked Vector Media CEO Marc Borzykowski about the project. How did the Tranzito partnership come about? The CEO of Tranzito, Gene Oh […]
