Lamar announced solid results for the second quarter but lowered full year revenue growth guidance from 4% to 2-2.5% due to weakening revenues. Here are the results of the 2Q 2023 Lamar earnings release and 2Q 2023 Lamar earnings conference call. Revenues increased 4.5% in the second quarter of 2023. […]
OUTFRONT, like Lamar, revised down revenue guidance on yesterday’s conference call. Here are the results of the OUTFRONT 2Q 2023 earnings release, 2Q 2023 earnings deck and conference call. Revenue increased by 4% to $468 million during the second quarter of 2023. The company’s US media billboard yield increased by […]
We had a reader who passed along to Billboard Insider the following question. “If you purchase a perpetual easement for the use of a billboard on the property, can the expense be set up on a depreciation / amortization schedule, say 15 years? Is it a factor if the permitted […]
In a coaching session with an OOH client recently, I shared a story about a speech I delivered years ago at a large charity luncheon attended by over 2500 people and covered by every TV and radio station, as well as print media in the town. With just 10 minutes […]
Company: Brooks Billboard Markets: Ohio, Michigan, Kentucky Headquarters: PO Box 795, Perrysburg, OH 43552 Phone: 419-874-6400 Email: BrooksWelker@yahoo.com Brooks Outdoor operates a plant with 85 billboards in Ohio, Michigan and Kentucky. The compan’s market includes Toledo, I-75 south to Dayton and state routes in northwest Ohio. The company started in the sign contracting […]
Billboard Insider reached out to Deanna Berry on the news that they had acquired assets from Van Kirk Outdoor in South Carolina. Here is both our conversation with Deanna along with some additional details from their press release. Deanna I had not seen that you had purchased anything yet in […]
This is the second part of Billboard Insider’s interview with Intersection CEO Chris Grosso. In the first part of the interview, Grosso talked about how travel is back and how intersection is executing travel campaigns for out of home clients. Today, he talks about how dynamic advertising, QR codes and […]
Forbes has caught up to a story Billboard Insider broke on July 28 about Artie Moreno and Ernie Garcia II buying into Clear Channel Outdoor. See Two of Arizona’s Richest Businessmen Team up on Billboard Bet. Our favorite quote from the article: “We believe the group’s position in Clear Channel […]
Share the work that drove results! There’s a lot of work that goes into creating excellent OOH. The 2023 Media Plan Awards honors all the effort that goes on behind the scenes – bringing together strategy, top-notch creative, precise placement, and smart budgeting – to build campaigns that knock it […]
Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: beseenoutdoor@gmail.com BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones in 2006. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures […]
