Other News

Free “I Need You” Billboard Creative

By Family Theater Productions, a non-profit family media organization. Available now for free! In a fractured and stressful world, our new billboard designs offer a simple yet profound message: Say It More. Inspired by a homily by Pope Francis about the things loved ones should say to each other more […]

The Art and Science of an Out of Home Rebrand

By Marc Sampogna, Founder, Canopy, on PMD Media’s rebrand to WNDW Rebranding can be tricky. It takes guts, smarts, and vision. Especially when that rebranding involves a logo and name change. I’ve been a branding expert for about 20 years, and have known Dean Stallone, the founder of WNDW for […]

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring more than 30 years of experience to their all digital billboard plant located in lower Michigan. Bob spent time as the director of sales […]

Short Versus Multi-Year Ad Contracts. What Do You Do?

In our company of the day feature today Brad Sourbeer of Parker Outdoor talks about his push for long-term ad contracts.  Many presenters at the fall 2022 IBO show talked about long term ad contracts: Huntington Outdoor CEO Justin Powell says long term contracts are recession prep. The best time […]

Hivestack Chief Tech Officer Mina Naguib to Chair Prebid DOOH Committee

October 4, Montreal Canada. Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has today announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH Taskforce. The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and […]

PennFed Takes Over Concourse C Tunnel at Washington Dulles

Washington DC – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced today a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country’s second largest federal credit union serving over […]

Company of the Day: Parker Outdoor

Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA  98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is a family-owned and operated billboard business which started in 1987.  The company has an out of home plant with more than 164 faces including 9 digital screens in Washington, Idaho and Arizona.  The […]

Rothfelder and Falick on Permit Disputes

At the fall 2022 IBO show, Chris Rothfelder and Mike Falick talked about strategies for out of home permit disputes.  We’ve asked them to expand their comments for our reader’s benefit. Lawsuits challenging permit denials are frequently thrown out on sovereign immunity grounds unless the legislature grants permission to sue. […]

MediaChoice Acquires Reeves Advertising

AUSTIN, TX – Two Texas out-of-home advertising firms have completed a transaction involving Outdoor Advertising Assets in East Texas. MediaChoice, LLC a multifaceted marketing and advertising company based in Austin, Texas announced the recent transaction of their newest acquisition- Reeves Outdoor Advertising – this past week. The terms of the […]

Lamar Providing Florida Hurricane Assistance

  Lamar Advertising Company is in Florida today assisting those impacted by #HurricaneIan. Through their Tarp Team program, residents can now obtain billboard vinyl that can be used as a temporary roof covering free of charge. Anyone can go to Lamar’s Fort Myers office at 14580 Global Parkway to get […]