Other News

Company of the Day – Orlando Outdoor

Company:  Orlando Outdoor LLC Markets: Florida Address: 4815 New Broad Street, Suite 2031, Orlando, FL 32814 Phone: 877-314-4567 Email: sales@orlandooutdoor.com Orlando Outdoor operates an Out of Home plant with 46 digital, static and trivision billboard locations around Orlando, Lakeland, Winter Haven, Davenport and Sebring Florida. Ryan Deming is the firm’s […]

Clear Channel Outdoor Projects 4-6% Annual Revenue Growth for 2022-2025

A team of Clear Channel Outdoor execs provided a detailed review of Clear Channel Outdoor’s operations and strategy at last week’s Clear Channel Outdoor Investor Day.  Here are the financial highlights from the investor day press release, investor day powerpoint and 2.5 hour investor day livestream.   We’ll review the operating, […]

W351 Offers Billboard Antenna Solution

W351  is a 25 year old out of home company which has patented a solution to install cellular antennas inside billboards.  Here are links to the company’s US patent and Billboard Antenna Powerpoint.  Billboard Insider talked to Andres Masco, the company’s US business development representative. Your powerpoint shows several installed […]

Rate this Ad by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]

Company of the Day: Omaha Bus Bench

Company: Omaha Bus Bench Market:  Nebraska Address: 17410 Storage Road Suite A, Omaha, NE. 68136 Email:  digital@bestbuysigns.net Phone: 402-861-0384 Omaha Bus Bench operates a bus bench advertising plant with 500 locations in Omaha, Nebraska.   The company is more than 30 years old.  Jim Paulison is the owner.  Paulison also owns […]

Order Your Copy of The Ultimate Out of Home Sales Guide

We are sold out on our first printing of The Ultimate Out of Home Sales Guide.  Thanks to all of you who have purchased a copy.  We still have a few copies available from our second batch of books.   Interested in getting a copy? Order Your Copy of The […]

Billboard Insider Classifieds September 10, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

McWhorter Media Group’s COO Deanna Berry on Re-entering Out of Home

Insider was pleased to hear that McWhorter Media Group was re-investing  in the Out of Home space with their acquisition of Statler Billboards. We reached out to Deanna Berry, the Chief Operating Officer of McWhorter Media Group for her insights on the transaction and the trajectory of McWhorter going forward. […]

Kevin Gephart on Creativity and Out of Home Sales

Defining creativity for the purpose of selling OOH is the ability to generate ideas.  These thoughts are adapted from a breakthrough book A Technique for Producing Ideas by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based […]

A Tribute to Her Majesty The Queen From JCDecaux

JCDecaux UK would like to extend our sympathy to the Royal Family. We will not be posting any new advertising and will be pausing all commercial advertising on our digital screens today and for the next 24 hours. All our digital screens will show a tribute to Her Majesty The […]