Other News

Company of the Day: Primary Media

Company:  Primary Outdoor Media Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 214-880-0440 Email:  info@primarymedia.com Primary Outdoor Media operates a billboard plant in Texas.  Josh Feferman is the firm’s managing partner.  The firm is an operator associate in the IBOUSA.  In early 2018 Primary acquired 50 billboards around Dallas […]

Save 10% This Week on The Ultimate OOH Sales Guide!

Starting today and all this week you can buy The Ultimate Out of Home Sales Guide and save 10%! Order Your Copy of The Ultimate Out of Home Sales Guide Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide.  This book is […]

Jim Lyke on the Personal Touch When Selling Out of Home

Last week Jim Lyke reflected on 16 years of selling out of home for Lamar Advertising.  Today he talks about the importance of staying personally involved with your clients. Staying involved with clients is key When I finished up at Lamar, the number of active customers I had was way […]

SignBird Tuesday Tip – Need to Sell Ad-Space? Try These Three Tips!

Selling Ad space is going to be your company’s bread and butter. You want to market to your clients in the best way possible. You’ve already got the basics down, but why not bring your marketing to the next level? SignBird can help – here we’ve got a few tips […]

NAADAM Sees Sales Lift from OOH Campaign

NAADAM, a premium, sustainable cashmere fashion brand, was looking to launch an out-of-home advertising spring test in April 2022, with campaign performance meant to provide learning and guide strategy for their larger multi-market fall 2022 effort. The campaign goal was to drive awareness, consideration and build adoption for NAADAM. The […]

Company of the Day – RAM Outdoor Advertising

Company: RAM Outdoor Advertising Market:  Arkansas, Oklahoma Headquarters: P.O. Box 561300 The Colony, Texas 75056 Phone:  479-459-5089 Email:  Deb@ramoutdoor.net RAM Outdoor is privately owned by Craig and Jamie Roberts and has operated billboards in Sebastian and Crawford Counties in Arkansas since January 2004.  They currently have 31  faces, of which 8 are […]

Chris Cowlbeck on Impressions and Independent Out of Home Companies

Last week Billboard Insider ran articles by Terry Carmody and Jim Lyke talking about the importance of impressions in selling out of home.  Today we talk with Chris Cowlbeck, IBOUSA Chief Vision Officer, about what the IBO is doing to make impressions available to independent billboard companies. Chris, you recently […]

Keith Edwards, Media Resources COO, and His 51 Year Career

Here is to closing one door and opening another as Keith Edwards, Chief Operating Office at Media Resources International, concludes an amazing 51 Years in the Sign Industry. Media Resources (formerly known as Grant Signs) was first formed in 1967 by Keith’s older brother Grant Edwards. Keith Edwards joined his […]

Watchfire Purchases Anthem Displays

Billboard Insider has been expecting this announcement ever since Circle Graphics owner H.I.G. purchased Watchfire Signs.  Makes no sense to own two independent competing digital billboard manufacturers.  Better to combine the two product lines and facilities under one roof. DANVILLE, IL – October 21, 2022 – Watchfire Signs, a leading […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]