Other News

Billboard Insider Classifieds August 13, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

Volta Ad Revenue Up 83% in 2Q 2022.

Volta, the company which operates ad supported electric vehicle charging stations release it’s second quarter 2022 financials yesterday.  Here are the highlights from Volta’s earnings release, Volta’s earnings presentation and the conference call. Total revenue increased by 121% to $15.3 million.  Media revenue (e.g. ad revenue on charging stations) increased […]

Clear Channel to Upgrade, Laguardia, JFK and Newark Airport Digitals

Today, the Port Authority of New York and New Jersey and Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc., (NYSE: CCO) announced new, world-class digital media infrastructure at the region’s airports, including the unveiling of a transformative, new all-digital media network as part of […]

Markowitz and Brady Discuss Pepsi’s Marketing

Vistar had the pleasure of attending the 2022 Cannes Lions International Festival of Creativity in Cannes, France. The one-of-a-kind event brings together the best and brightest brand marketers, agencies, communicators and more to network, learn and celebrate the work that’s pushing boundaries and disrupting the creative industry for the better. […]

World Out of Home Organization Confirms Fall Asia Forum

The World Out of Home Organization’s first in-person APAC Forum is now scheduled for October 11-13 2022 (Tuesday -Thursday) in Kuala Lumpur, Malaysia. The venue is the InterContinental hotel in the heart of the city. This follows WOO’s first post-pandemic in-person Global Congress in Toronto and builds on the success […]

Company of the Day: Mile High Outdoor

Company: Mile High Outdoor Market:  Colorado. Headquarters: 9250 E Costilla Ave, Suite 500, Greenwood Village, CO  80112. Phone: 303-783-4000. Email: sales@milehighoutdoor. Mile High Outdoor was founded in 1996 and owns over 400 billboard faces in the Denver Metro area and the state of Colorado.   Business Times and Watchfire have written about the company’s digital sign installations.  Mile […]

How Can Advertisers Measure Effectiveness?

By Kevin Gephart A big “thank you” to the 78+ who participated in the IBOUSA “Making OOH Sales Faster During a Recession” webinar last week. It was a big success! A very good question was asked after the session: “What do you say to a client when they ask how […]

Jay Johnson on Out of Home and REITs

Ian Dallimore interviewed Lamar CFO Jay Johnson on Lamar’s Digital and Dirt podcast.  Some of the highlights. From Banking to REITs My background is that of banking.  Focused much more on the capital markets side.  That’s where I grew up.  I was a corporate and investment banker for a number […]

500 Eye Catching Billboard Designs

Jason  Morgan just published Made You Look – 500 Eye-Catching Billboard Design Ideas from the Skies of Los Angeles.  The book features billboards Jason photographed from 2008 to 2021 while publishing Daily Billboard Blog and the Three of a Kind column for Billboard Insider.  The book costs $50 in paperback […]

Company of the Day – Michigan Outdoor Advertising

Company: Michigan Outdoor Advertising Markets: Michigan Headquarters: PO Box 2399, Petoskey, MI  49770 Phone: 231-348-0011 Email: steve@michiganoutdoor.com Michigan Outdoor operates a 23 face billboard plant in northern Michigan and the upper peninsula of Michigan.Stephen Murray, owner, has been in the outdoor advertising business for over 35 years, 29 of the […]