Persistence is the key to selling out-of-home. But relevance is important as well, because persistence without relevance is annoyance. We’ve lost sight of relevance through all of the mass sales training and all the initiatives that come down from corporate. In my office we would have to take an actual […]
A reader asks what % of uncollected receivables is normal for an out of home company. Bad debts (e.g. an uncollectible account receivable) should be minimal at your out of home company because you can require payment within 30 days or you’ll take an ad down. You can also require […]
Company: New Tradition Media Offices: New York – 584 Broadway, Suite 801, New York, NY 10012 Los Angeles – 3007 Washington Boulevard, Suite 205, Marina Del Rey, CA 90292 Email: contact@newtradition.com Founded in 2010, New Tradition is one of the fastest-growing Out-Of-Home media companies in the United States as well […]
Insider noticed YESCO’s acquisition announcement yesterday, so we reached out to Patrick O’Donnell, President of YESCO Outdoor Media for some details on their purchase. Pat, Why did these signs make sense for YESCO to acquire? YESCO has been operating both its on-premise and off-premise sign businesses in Southern and Eastern […]
Many companies are striving to go environmentally-friendly with their products, services, and operations. Liquid I.V., as well as many other organizations, are taking it step further by advertising on eco-friendly channels. Liquid I.V. recently promoted their premium hydration products through their advertising partners, AdQuick.com and Skies Above Media. They chose […]
Company: Nick Signs Markets: Minnesota Address: 3735 Hwy 73, Hibbing, MN 55746 Email: nick@nicksigns.com Phone: 218-263-3044 Nick signs operates a billboard plant in North Central Minnesota. In addition the company provides business signs, wraps and logo design. The company is over 20 years old. Here’s a nice promo video for the […]
Insider’s Note – We are thrilled to introduce a new weekly article from SignBird. We appreciate SignBirds creative team and their willingness to bring their thoughts and ideas to Billboard Insider readers. When beginning to brand your company, it’s important to start by having a set of guidelines for everything […]
By: Julia Cramer, Adomni Content Specialist Synopsis: Digital technology has fueled a new market in the out-of-home space, with Shoutable and Lamar leading the way! Billboards are one of the most influential and oldest forms of advertising on the market. There’s no doubt that almost everyone has seen one […]
Building Salt Lake is reporting that a group of prominent developers have been working with the executives of billboard companies on a framework that could change the makeup of massive advertisements along several major roads leading into the heart of Downtown Salt Lake City. The work was facilitated by Mayor […]
Company: Next Generation Advertising Headquarters: 5801 S. Perkins Road, Stillwater, OK 74074 Markets: Two sided digital structures in Stillwater on Highway 177 Phone: 405.334.5638 Email: dan@lednextgen.com Next Generation Advertising started in October 2010. The have two 10′ X 30′ Watchfire Digital boards on one structure. [wpforms id=”9787″] Paid Advertisement
