Other News

Geopath’s Hennessy Retires

Geopath EVP Member Services Larry Hennessy is retiring in June after a 49 year career.  Here’s the announcement. After almost five decades with Geopath, EVP Member Services Larry Hennessy will be retiring at the end of June. Larry’s 49-year career brought him through multiple iterations of the Traffic Audit Bureau […]

SEPTA Awards Intersection Nine Year Extension on Transit Advertising Partnership

  Philadelphia, PA – June 24, 2025– Intersection, an experience-driven out-of-home media and technology company, today announced that it has been awarded a new,  nine-year contract, to sell static and digital advertising for the Southeastern Pennsylvania Transportation Authority (SEPTA), the sixth largest transit system in the United States. Partners since 2005, Intersection […]

Company of the Day: Book Your Billboard

Company:  Book Your Billboard Markets:  South Dakota Address: 2004 N Westport Ave, Sioux Falls, South Dakota 57107 Email:  doug@bookyourbillboard.com Phone: 605-799-6977 Book Your Billboard operates 45 billboard structures in South Dakota.  The company uses Daktronics digital billboards.  The company was the subject of a Sioux Falls Business article in 2019 and a Daktronics profile in August 2020.  […]

Readers Poll on Out of Home Account Executive Metrics

Here are the results of the Billboard Insider/OOHSalesFaster poll on a reasonable annual sales goal and number of accounts for an out of home  local account executive. Billboard Insider readers think a reasonable sales book for an out of home executive is $500,000 to $2 million.  We expect that those […]

Tell Us Your Story!

We had an interesting inquiry from an Insider Reader: “Hey Billboard Insider, Here’s a possible story idea for you. Ask industry leaders to recall/provide a couple of war stories about their experiences and how they made it through a crisis. To talk through a crazy/terrible time might provide some useful […]

People are Driving More and Taking More Transit Trips

Good news for roadside and transit billboard plants.  People are driving more miles and taking more transit trips. More Road Miles Travelled Here are the results of the FHWA Traffic Volume Trends report for April 2025. Travel on all roads and streets increased by 1.5% for April 2025 as compared […]

Company of the Day – Blackbelt Outdoor

Company:  :  Blackbelt Outdoor Advertising, LLC Headquarters:  310 Broad Street Selma, AL 36701 Markets: 10 Counties in Central Alabama Phone: 205-319-1099 Email:  dunkin@blackbeltoutdoor.com Dunkin and Martha Allred started Blackbelt Outdoor in 2014 in the heart of the “Blackbelt” region of Alabama. Since then they have expanded their coverage area into over […]

Out of Home Account Executive Metrics

A Billboard Insider reader asks: My chief revenue officer and I were having a discussion this morning about if we need to add another AE.  How is the ratio of faces to AE an indicator? Is it revenue per AE?  That got me thinking if there was an industry rule […]

Vector Names Sheri Ham EVP National Sales

New York, NY – June 23, 2025 – Vector Media is proud to announce the appointment of Sheri Ham as Executive Vice President of National Sales. Sheri brings a deep background in national and programmatic advertising strategy, most recently serving as SVP of National and Programmatic Sales at Intersection. Her […]

Rate this Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]