Other News

Link Media Announces the Acquisition of Elevation Outdoor in Knoxville, TN

  Roswell, GA – November 21, 2022: Link Media Outdoor (“Link”), is pleased to announce the purchase of the outdoor advertising assets of Elevation Outdoor Advertising, based in Knoxville, TN. Elevation Outdoor operates over 265 billboard faces including 8 digital displays in Knoxville and East Tennessee. These assets add a […]

Hivestack and Quotient Partner for Programmatic OOH Sales

New York, USA, Montreal, Canada – November 21, 2022 – Hivestack, a world leading, independent, programmatic digital out of home (DOOH) ad tech company, today announced a strategic partnership with Quotient, a digital promotions and media technology company that powers out of home (OOH) sales, planning, measurement and programmatic buying […]

SignBird Tuesday Tip – Advertisers Expected to Buy More in 2023!

A recent study done by BWG Strategy, commissioned by Talon Outdoor, revealed that advertisers are planning on increasing their marketing budgets for Out Of Home! This study states that “93% of advertisers [are] planning to allocate 5% or more of their overall marketing budgets to OOH in 2023”. The study […]

KISS Takes Over Times Square

KISS Products, Inc. has taken over Manhattan with an eye-catching billboard ad campaign, curated by The EGC Group, a full-service advertising and marketing agency. The ad campaign highlighted its latest viral sensation—Falscara At-Home Lash Extensions, which was on prominent display in Manhattan’s Time Square and at subway station entrances throughout […]

Company of the Day – RoosterWorks247

Company: RoosterWorks247 Market: Jacksonville, AL Headquarters: 1590 Pelham Road South, Suite 3 Jacksonville, AL 36265 Phone: 256.591.6462 Email: billboards@roosterworks247.com RoosterWorks247 operates a digital billboard on Highway 21 Northbound across from Wal-Mart in Jacksonville, AL.  The company’s owner is David Glass who also owns an insurance agency.   [wpforms id=”9787″]   […]

Watch Your Bank Account!

Here’s a story which illustrates why you or someone you trust needs to look at your out of home company’s bank balances every day.  Billboard Insider talked with an out of home company owner who had a rent dispute with a landlord.  One day the billboard company owner happened to […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: RSA Media

Company:  RSA Media Market:  Massachusetts Headquarters:  1 Huntington Avenue, Suite 1104, Boston, Massachusetts  02116 Phone:  617-227-4858 RSA Media owns a billboard plant with 30 faces (16 static and 14 digital) in Massachusetts.  The company is a member of the OAAA and Geopath.  James Lack founded RSA in 1987 an is currently […]

Billboard Insider Classifieds November 19, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]