W351 is a 25 year old out of home company which has patented a solution to install cellular antennas inside billboards. Here are links to the company’s US patent and Billboard Antenna Powerpoint. Billboard Insider talked to Andres Masco, the company’s US business development representative. Your powerpoint shows several installed […]
Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]
Company: Omaha Bus Bench Market: Nebraska Address: 17410 Storage Road Suite A, Omaha, NE. 68136 Email: digital@bestbuysigns.net Phone: 402-861-0384 Omaha Bus Bench operates a bus bench advertising plant with 500 locations in Omaha, Nebraska. The company is more than 30 years old. Jim Paulison is the owner. Paulison also owns […]
We are sold out on our first printing of The Ultimate Out of Home Sales Guide. Thanks to all of you who have purchased a copy. We still have a few copies available from our second batch of books. Interested in getting a copy? Order Your Copy of The […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Insider was pleased to hear that McWhorter Media Group was re-investing in the Out of Home space with their acquisition of Statler Billboards. We reached out to Deanna Berry, the Chief Operating Officer of McWhorter Media Group for her insights on the transaction and the trajectory of McWhorter going forward. […]
Defining creativity for the purpose of selling OOH is the ability to generate ideas. These thoughts are adapted from a breakthrough book A Technique for Producing Ideas by James Webb Young. To paraphrase, we aren’t selling OOH space, we are selling ideas. Producing ideas is a very specific process based […]
JCDecaux UK would like to extend our sympathy to the Royal Family. We will not be posting any new advertising and will be pausing all commercial advertising on our digital screens today and for the next 24 hours. All our digital screens will show a tribute to Her Majesty The […]
Company: Oldham Boy Outdoor Advertising Markets: Illinois Address: 2311 North Main St., Eldorado, IL. 62930 Email: oldhamboy@frontier.com Phone: 618–841-2228 Oldham Boy operates a 10′ by 20′ digital billboard on US Route 45 in South Eldorado, IL. Pricing is $350-375/month. Roy Oldham is the company’s owner. The company was started in […]
I have put up 100 digital displays in the last 15 years and I have learned a whole lot about how to do it successfully. More often than not, I had to learn the hard way. Here are 10 things to consider. 1. Don’t go cheap on your display. You […]
