Other News

Industry Verticals Less Effected by Recession

Recession talk is in the air.  At the IBOUSA conference last week Lisa and Dan Nausley highlighted industries that are less likely to be impacted by recession.  They make good candidates to look to for advertising, especially if the economy cools off. To learn more about the sales training and […]

PMD Media is Now WNDW

  September 27, 2022 After 31 years, PMD Media has officially rebranded as WNDW. Pronounced “window,” the new name strikes at the heart of what we deliver – it’s our driving ethos. A window is where we are now, and where, quite literally, we have been seen over the past […]

Company of the Day: Pacific Outdoor

Company:  Pacific Outdoor Advertising Headquarters:  Seattle, WA Phone:  206-536-3600 Email:  kelly@pacificoutdooradvertising.com Pacific Outdoor owns and operates 116 faces in the Seattle DMA.  Traditional and Digital Bulletins and Walls in Seattle/Tacoma, Snohomish County, Pierce County, and The Skagit Valley.  Pacific is the sales provider for the iconic Seattle Monorail with Train Wrap and Digital Station […]

Andy Goodman On What to Do When a Landlord Won’t Renew Long-Term

Today out of home lease and development Andy Goodman talks about how to handle a landlord who won’t renew long-term. What do you do when a landlord doesn’t want to renew long term? First of all I want to find out what the landlord is thinking.  What’s his reasoning behind […]

Daktronics Adds Focused Sales Positions in New York, Las Vegas

Spectaculars division expands efforts to support key locations on each side of the United States BROOKINGS, S.D. – Sept. 26, 2022 – To build upon business, relationships and expanding LED solutions in New York and Las Vegas regions, Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, introduces Jeff Everson and Savannah Stallworth […]

SignBird Tuesday Tip – Why Your Ad Space Isn’t Getting Sold

You’ve got a great location, great traffic, major landmarks, and a competitive price for your board yet, you continue to make sales calls every morning trying to get that ad space sold. Truth be told there are a multitude of reasons why your board might not be selling, but this […]

Company of the Day – Picture This Outdoor

Company:  Picture This Outdoor Advertising Markets:  Illinois Headquarters: 1 Brickyard Drive, Bloomington, IL 61701 Phone: 309-846-5788 Email: billboards@picturethisadvertising.com Picture This Advertising is a privately held company which operates four digital billboard structures in the Bloomington, Illinois market. Picture this is owned by Tentac Enterprises which also has investments in insurance, apartments, […]

IBO Charlotte Conference in a Nutshell

By Becky Smith Enterprise Manager, IBOUSA Connections, Impressions, a Bite of the Big Pie. In a nutshell, these were topics that revolved around Chris’ vision of driving revenues for the independents in his role as Chief Vision Officer. The underlying theme was continuing to pool our footprint together to get […]

Rising Interest Rates and Your Out of Home Company

By Ken Altena, Partner, Billboard Loans LLC. Get ready for more interest rate increases this year, and possibly next, based on the Federal Reserve’s new median forecast, which signals another 1.25%  this year to  4.5%  and even more in 2023.  Borrowers are fearful this will not be the last of […]

Rate This Board by Wes Frick

Rate This Ad allows a billboard designer to rate a random billboard ad using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is provided by […]