Just when I thought the often heated debate and endless negative commercials for the midterm elections were finally over, my buddy practically ruined my recent golf game by asking during our round how the Alex Jones defamation verdicts over $1 Billion can be reconciled with the dismissal of Trump’s lawsuit […]
Some good news and bad news in the national brand ad spend figures compiled by Standard Media Index. Bad news first. National brand spending on all formed of media has fallen for five consecutive months and declined by 3% in October 2022 The good news is that national brand ad […]
Company: Robinson Outdoor Headquarters: 50 Robinson Industrial Dr., Perryville, MO 63775 Market: Missouri, Kentucky, Iowa & Illinois Phone: (573) 768-8100 Email: info@robinsonoutdoorllc.com In 1989, founder and CEO Ed Robinson started his first billboard company, Robinson Displays. After over 15 years of success, he sold his business to Lamar Advertising and focused his efforts elsewhere. […]
SignValue has prepared an infographic summarizing Clear Channel Outdoor’s 3Q 2022 performance. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. [wpforms id=”9787″] Paid Advertisement
Showcase Your Success with Peers Advertisers are always interested in learning about marketing success, especially within their own product category. Every OOH account executive knows the OOH medium works, and they also know the power of an advertiser testimonial that offers quantifiable proof of the value of OOH in […]
Outdoorlink has a terrific product which allows you to remotely monitor and control your billboard lights and digital billboards. Billboard Insider talked with Duane Fredrickson, General Manager of Circle City Outdoor’s 65 face billboard plant about how he uses the Smartlink service to manage the lights. What is Smartlink? Smartlink […]
Volta announced third quarter financials this week. Volta generates revenues from selling advertising on digital screens installed on electric car vehicle charging stations. Here’s a summary of performance. Ad revenue was $12.2 million for the third quarter for 2022. While this is up 66% from the prior year it […]
Company: Riley Outdoor Headquarters: 704C Plaza Blvd. #106, Kinston, NC 28501 Markets: North Carolina Phone: 252-527-2223 Email: RobertMoore@RileyOutdoor.com Riley Outdoor was formed in August 2005 and owns a 200 face billboard plant in 11 counties in eastern North Carolina. Robert Moore is President. The company is named after Moore’s daughter Riley. […]
U.S. Travel Association reports that travel-related spending is at its highest level since the pandemic began, currently 6% above 2019 levels. Billboard Insider talked with Jonathan Fuller, Chief Revenue Officer at Intersection about how travel and entertainment companies are taking advantage of out of home advertising. Jonathan, What stands out […]
SignValue has prepared an infographic summarizing OUTFRONT’s 3Q 2022 performance. If you have questions contact Paul Wright, CEO, SignValue, paul@signvalue.com, 480-657-8400. [wpforms id=”9787″] Paid Advertisement
