Company: Parker Outdoor Markets: Washington, Idaho & Arizona Headquarters: PO Box 22, Orondo, WA 98843 Phone: 888-800-2001 Email: ParkerOutdoor@aol.com Parker Outdoor is a family-owned and operated billboard business which started in 1987. The company has an out of home plant with more than 164 faces including 9 digital screens in Washington, Idaho and Arizona. The […]
At the fall 2022 IBO show, Chris Rothfelder and Mike Falick talked about strategies for out of home permit disputes. We’ve asked them to expand their comments for our reader’s benefit. Lawsuits challenging permit denials are frequently thrown out on sovereign immunity grounds unless the legislature grants permission to sue. […]
AUSTIN, TX – Two Texas out-of-home advertising firms have completed a transaction involving Outdoor Advertising Assets in East Texas. MediaChoice, LLC a multifaceted marketing and advertising company based in Austin, Texas announced the recent transaction of their newest acquisition- Reeves Outdoor Advertising – this past week. The terms of the […]
Lamar Advertising Company is in Florida today assisting those impacted by #HurricaneIan. Through their Tarp Team program, residents can now obtain billboard vinyl that can be used as a temporary roof covering free of charge. Anyone can go to Lamar’s Fort Myers office at 14580 Global Parkway to get […]
82% OF TIKTOK USERS FREQUENTLY NOTICE PHOTOS OF OOH ADS POSTED IN THEIR FEEDS, DELIVERING STRONG ADDITIONAL ORGANIC REACH TO OUT OF HOME CAMPAIGNS Similar Numbers Reported by Instagram, Facebook, Snapchat & Twitter Users, According to OAAA-Harris Poll Research WASHINGTON D.C. (October 4, 2022) – Social media users are regularly […]
Today we’ll be going over three of the best shots you can get of your Billboard! This week, we’ll be showing you some examples of shots and going over why they are important. Drive by’s are integral to the out of home industry – it’s how billboard operators have always […]
Company: Penneco Outdoor Market: Southwest Pennsylvania Headquarters: 6608 Route 22, Suite 307, Delmont, PA 15626 Phone: 724-461-1041 Email: Outdoor@Penneco.com Penneco Outdoor is the largest locally owned billboard company in Southwest Pennsylvania. The company owns more than 30 structures and over 120 faces in Westmoreland, Indiana, Fayette, Bedford and Allegheny counties. […]
Ari Buchalter has been CEO of the programmatic out of home company Place Exchange for 4 years. He was also previously the CEO of Intersection. He gave an insightful talk at the fall 2022 IBO conference. We asked him to amplify some comments. You mentioned that programmatic out of home […]
Clear Channel Outdoor outperformed the market for the third quarter of 2022, Lamar followed the market and OUTFRONT underperformed the market, although all st0cks fell in the month of September due to recession fears. Clear Channel finished the quarter up 28%. Lamar fell 6% as did the S&P 500. OUTFRONT […]
For advertisers interested in a unique way to drive foot traffic to local events or stores, Adkom’s new 100% carbon-neutral media format delivers a fresh option to engage audiences. Adkom’s newest addition to our growing inventory of sustainable media solutions is a solar-powered kiosk that takes consumer engagement to the […]
