Now is the time to prospect for Q4 2024 to pursue, sell, and post by 4Q. Fourth quarter total ad spend is 23% greater, on average, than the rest of the year. It’s a make-or-break time. Right now advertisers are tweaking their ad plans, evaluating if they’ll meet their 2024 […]
Insiders Note: We had a reader ask us if there was a ruling from the recent slate of cases before the Supreme Court that might impact the industry. We reached out to the OAAA and J. Allen Smith, OAAA Association Counsel and he provides this perspective. The United States Supreme […]
Departure Media’s David Menk gives this advice on how to run a dynamic content billboard campaign as feedback to our readers poll which showed that dynamic billboard campaigns are underused. I’ve been working with digital OOH since the initial inception in 2007. When it was first launched I was working […]
Company: Ohio Outdoor Markets: Ohio Email: Ben@ohio-outdoor.com Phone: 330-464-8539 Ohio Outdoor operates a plant of 113 total faces including 9 digital billboard faces in Ohio. In addition to operating an out of home plant the company assists others with constructing and managing static and digital billboards. Billboard Insider talked with Ben […]
By Mike Donaldson, CGO BillboardPlanet This year has been a whirlwind for the Out-of-Home industry, filled with announcements, conferences, presentations, and gatherings. Operators, suppliers, and tech innovators have been coming together to exchange stories, share visions, discuss best practices, and most importantly, network. As the oldest form of media, we […]
Billboards are a great way to tweak the opposition. Billboard Insider reader Richard Kennedy of Kennedy Outdoor writes: I thought that this was a brilliant billboard campaign for Wendys. We just installed this artwork on a big 20×60 billboard that sits directly above McDonald’s that reads, “Don’t make a […]
Lamar Advertising VP of digital growth Ian Dallimore says the low number of brands using digital billboard weather feeds is due to the following: Lack of Connection Between Billboard Buyers and Creative Agencies: – Disconnect in Collaboration: Billboard buyers and creative agencies often operate in silos, leading to missed opportunities […]
Company: Oasis Sign Company Headquarters: 1511 W Gore Boulevard, Suite 1, Lawton, OK 73501 Market: Elgin, OK Phone: (580) 917-2088 Email: waylon@oasissign.com Oasis Sign Company serves the Elgin, OK market with 5 billboard structures structures and 8 faces. Waylon Strickland is the owner of Oasis Sign and operates a commercial […]
This is the second in a series of profiles Billboard Insider is running on out of home fabricators. Last week we featured Formetco Structures. Today we feature Productivity Fabricators. Company: Productivity Fabricators Headquarters: Indiana Phone: 1-800-428-6999 Email: jonodom@cyberprofab.com Productivity Fabricators is a private family owned and operated billboard structure fabricator […]
Weather and sports are the most used digital billboard content feeds according to our Billboard Insider poll. 28% of our readers use a weather content feed, 20% of our readers use a sports content feed and 8% use a digital art content feed. 20% of our readers don’t use any […]
