Other News

Choice Media Acquires Sadau Outdoor Advertising

SADAU OUTDOOR ADVERTISING in Dalhart, Texas has sold to Choice Media of Amarillo. “We feel blessed to have been the chosen buyer for Katherine Sadau,” said Brad Tooley, Choice Media CEO . Katherine and her late husband Kenneth started this business in Dalhart in 1981! Choice Media, headquartered in Amarillo, […]

Speakers Announced for October World Out of Home Organization APAC Forum

Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the World Out of Home Organization’s APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13. The Trade Desk is one of the […]

Company of the Day: Pattison Outdoor

Company:  Pattison Outdoor Markets:  Canada Address: 2700 Matheson Boulevard East, Suite 500, West Tower.  Mississauga, ON  L4W 4V9 Phone: 905-282-6800 Pattison Outdoor is Canada’s leading out of home, transit and digital display company.  The company’s plant includes 200 markets coast to coast.  Pattison’s head office is in Mississauga, Ontario with 20 regional offices across […]

Readers Comment on Short vs Long-Term Contracts

Some great comments on yesterday’s Short versus Multi-Year Ad Contracts post. Meadow Outdoor’s Mike Zukin says multi-year ad contracts are a hedge. Long Term contracts are a great strategic hedge against a slow economy. We used them prior to 2008, but then increased their use after the meltdown. We sell […]

Free “I Need You” Billboard Creative

By Family Theater Productions, a non-profit family media organization. Available now for free! In a fractured and stressful world, our new billboard designs offer a simple yet profound message: Say It More. Inspired by a homily by Pope Francis about the things loved ones should say to each other more […]

The Art and Science of an Out of Home Rebrand

By Marc Sampogna, Founder, Canopy, on PMD Media’s rebrand to WNDW Rebranding can be tricky. It takes guts, smarts, and vision. Especially when that rebranding involves a logo and name change. I’ve been a branding expert for about 20 years, and have known Dean Stallone, the founder of WNDW for […]

Company of the Day – Prime-Site Media

Company: Prime-Site Media, LLC Headquarters: 39555 Orchard Hill Place, Suite 600, Novi MI 48375 Market: Lower Michigan Phone: 248.449.2959 Email: jay@prime-sitemedia.com Co-Managing Partners Jay Carll and Bob Klausmeier bring more than 30 years of experience to their all digital billboard plant located in lower Michigan. Bob spent time as the director of sales […]

Short Versus Multi-Year Ad Contracts. What Do You Do?

In our company of the day feature today Brad Sourbeer of Parker Outdoor talks about his push for long-term ad contracts.  Many presenters at the fall 2022 IBO show talked about long term ad contracts: Huntington Outdoor CEO Justin Powell says long term contracts are recession prep. The best time […]

Hivestack Chief Tech Officer Mina Naguib to Chair Prebid DOOH Committee

October 4, Montreal Canada. Hivestack, the largest independent, global programmatic digital-out-of-home (DOOH) advertising platform has today announced that the company’s Chief Technology Officer (CTO), Mina Naguib has been appointed as Chairman of Prebid’s DOOH Taskforce. The Prebid DOOH Taskforce’s purpose is to enhance the Prebid framework with DOOH support and […]

PennFed Takes Over Concourse C Tunnel at Washington Dulles

Washington DC – – Clear Channel Airports (CCA), the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), and the nation’s leading airport media provider, announced today a new multi-year, multimillion dollar partnership and sponsorship with PenFed Credit Union, the country’s second largest federal credit union serving over […]