Jim Lyke just retired from a media sales career including 16 years as an account executive in Lamar’s Madison WI-Rockford IL office. Billboard Insider will run a series of columns where Jim talks about out of home sales. Today he talks about getting into out of home and the importance […]
ROME, Ga. – Georgia-based Arthur Outdoor announced today the sale of its Outdoor Advertising Assets to Main Street Outdoor, an out-of-home advertising company based in Cartersville. The deal includes static and digital assets of Pender Outdoor. Arthur and Pender’s assets were concentrated in Rome/Floyd County, north of Atlanta. The partners […]
Part of their growing interstate collection in Los Angeles, the new i5 Pillars destination showcases KEVANI’S dominant presence of iconic media assets in Southern California LOS ANGELES, Oct. 18, 2022 /PRNewswire/ — KEVANI, Inc. (“KEVANI“)—LA’s market leader in digital out-of-home media sales and development—is launching a new digital advertising destination along a highly trafficked […]
NEW YORK–(BUSINESS WIRE)– Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, announced that all advertisers now have equal and complete access to the Volta Media™ Network’s full range of programmatic inventory, regardless of which platform they use to buy media. This improvement upholds Volta’s ongoing commitment […]
Company: Porlier Outdoor Advertising Markets: Missouri, Kansas Headquarters: 127 Mulberry Street, Foristell, MO 63348 Phone: 636-463-2100 Porlier Outdoor operates a billboard plant in Missouri and Kansas. The company operates a 323 face billboard plant including 4 digital faces clustered from St Louis west to Kansas City. The firm was started in 1988 by Brent […]
Selling your ad space requires having photos of your billboards. Whether it’s for your website, social media, or your ride sheets, you need a picture of that board! However, bad photos could be detrimental to your business. Here’s some information on the differences between a good and a bad photograph. […]
Philadelphia, PA — Keystone Outdoor Advertising Company, Inc. is excited to announce the acquisition of Atlantic City billboard plant, Shore Sign Services, Inc. “This acquisition is an exciting entry point for us into the Atlantic City market. We cannot wait to see what the Jersey shore holds for Keystone and […]
Latest capability furthers Volta’s ability to meaningfully engage consumers while attracting high-value advertisers and larger digital media budgets NEW YORK–(BUSINESS WIRE)–Volta Inc. (NYSE: VLTA) (“Volta”), an industry-leading electric vehicle (“EV”) charging and media company, today announced the support of three-dimensional (“3D”) creative campaigns across the Volta Media™ Network. […]
Company: Premium Outdoor Markets: Florida Panhandle Headquarters: 3001 S. Highway 77, Lynn Haven, FL 32444 Phone: 850-819-5381 Email: LISA@PREMIUMOUTDOOR.COM Premium Outdoor is an independently owned company with over 40 faces located in Panama City and Bay County, Gulf Co., Jackson Co., and Washington Co., Florida. The company operates 14 Watchfire, […]
Clear Channel Outdoor has failed to sell their European assets. Clear Channel execs say that they may try to sell certain pieces. There are three problems with keeping Europe. First, Clear Channel Europe operates at lower margins. Look at this table which compares the segment cashflow (e.g. segment cashflow prior […]
