Other News

An Update On Our Tragedy Strikes Article

Emerald Outdoor’s GM, Tom Townsend shared on Wednesday of the tragic accident that took the life of  Emeralds long time installer, Chris Sanders. Chris’ wife May was traveling with him and was injured in the accident.  Insider reached out for an update from Tom and here are his thoughts. I […]

Fotofetch Shot of the Week

What a week!  December is keeping FotoFetch busy!   We pulled into Sacramento to shoot there, then hit the 205 to Hayward and San Francisco.   We also shot in Silicon Valley on the way to Riverside.   We headed east to Nevada, then south to Phoenix.  We were doing photo shoots all […]

Winners of the 2022 Media Plan of the Year Awards

The 2022 Media Plan of the Year Award goes to Rapport for its ‘NBA Postseason Taking it to the Streets’ campaign, which pushed the boundaries of DOOH innovation and multi-team collaboration to bring game updates and real-time commentary into the local communities. The result: across-the-board lift in tune-in intent, consideration, […]

Company of the Day: Saunders Outdoor

Company: Saunders Outdoor Advertising Headquarters: 1764 W 2900 S, Ogden, UT 84401 Markets:  Utah, Nevada, Wyoming, Idaho and Montana Phone: 801.621.2350 Email:  info@saundersoutdoor.com Saunders Outdoor Advertising Inc. is family-owned with over 225 outdoor signs located in Utah, Nevada, Idaho, Wyoming and Montana. Starting with only one billboard in 1978, the company has spread throughout the Intermountain West. Saunders Outdoor […]

How an Australian Pilot Got Into the Billboard Business

WA Billboards was founded in 1991 by Steve Robinson, and has grown to be the largest domestic operator of outdoor media in Western Australia.  Steve started in the business in 1984.  I wanted to find out a little about Steve’s background and how he got started in the business. Steve […]

Daktronics Delays Earnings Amid Questions About Going Concern Status

Yesterday the digital billboard maker Daktronics delayed the release of financial statements for the quarter ended October 29, 2022 until December 12.   Here is the Daktronics 8k released in connection with the delay.  Billboard Insider has highlighted two sections in bold. On December 5, 2022, management of Daktronics, Inc. (the […]

OUTFRONT Media Acquires over 80 Static and Digital Billboard Assets in St. John’s, Newfoundland, and Labrador

NEW YORK, Dec. 6, 2022 /CNW/ — OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S. and Canada, announced today that its subsidiary, Outfront Media Canada LP acquired 57 static posters and 24 digital billboard assets in St. John’s, Newfoundland and Labrador, Canada from Digital Outdoor Media Inc., or DOMI (formerly […]

Digital Out of Home Integration into OpenRTB

More progress on establishing real time bidding standards for digital out of home.  Implementation of these standards allows out of home to be properly described and traded alongside other digital media channels.  See press release below and a recent OAAA blog post on real time bidding.  WASHINGTON, D.C. & LONDON […]

Company of the Day – Sapp Outdoor

Company: Sapp Outdoor Markets: Southeast Georgia Headquarters: 72 Laircey Street, Statesboro, GA  30458 Phone: 912-764-5649 Email:  matthewsapp26@gmail.com Sapp Outdoor has display locations in 10 Southeast Georgia counties. Insider had the opportunity to spend a few minutes with Matthew Sapp, General Manager of Sapp Outdoor. Established in 1949, Sapp Outdoor has […]

Tragedy Strikes During the Holiday Season

By, Tom Townsend, General Manager, Emerald Outdoor Advertising It seems that even in the joy of the Christmas Season, the reality of life can also sneak up on us. The morning of Nov 8th, 2022, about 11:00 AM, I received a call from the Stevens County Coroner.  They informed me […]