NAADAM, a premium, sustainable cashmere fashion brand, was looking to launch an out-of-home advertising spring test in April 2022, with campaign performance meant to provide learning and guide strategy for their larger multi-market fall 2022 effort. The campaign goal was to drive awareness, consideration and build adoption for NAADAM. The […]
Company: RAM Outdoor Advertising Market: Arkansas, Oklahoma Headquarters: P.O. Box 561300 The Colony, Texas 75056 Phone: 479-459-5089 Email: Deb@ramoutdoor.net RAM Outdoor is privately owned by Craig and Jamie Roberts and has operated billboards in Sebastian and Crawford Counties in Arkansas since January 2004. They currently have 31 faces, of which 8 are […]
Last week Billboard Insider ran articles by Terry Carmody and Jim Lyke talking about the importance of impressions in selling out of home. Today we talk with Chris Cowlbeck, IBOUSA Chief Vision Officer, about what the IBO is doing to make impressions available to independent billboard companies. Chris, you recently […]
Here is to closing one door and opening another as Keith Edwards, Chief Operating Office at Media Resources International, concludes an amazing 51 Years in the Sign Industry. Media Resources (formerly known as Grant Signs) was first formed in 1967 by Keith’s older brother Grant Edwards. Keith Edwards joined his […]
Billboard Insider has been expecting this announcement ever since Circle Graphics owner H.I.G. purchased Watchfire Signs. Makes no sense to own two independent competing digital billboard manufacturers. Better to combine the two product lines and facilities under one roof. DANVILLE, IL – October 21, 2022 – Watchfire Signs, a leading […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Pro Billboards Markets: Puerto Rico Address: PMB 557, 1353 RD 19, Guaynabo, Puerto Rico 00966 Phone: 787-731-5987 Email: info@probillboards.com Pro Billboards operates a billboard plant of static and digital billboards in Puerto Rico with 14 faces including 5 digital faces. Most of the faces are 14′ by 48′ faces. The remainder […]
Billboard Insider’s Guide to Leases, Easements and Real Estate is an important resource for anyone in the Out of Home industry. The 130 page Guide tells you: How to use an out of home attorney effectively 21 things in a good out of home lease 11 things in a good […]
This 147 page guide contains interviews with 173 out of home executives at 150 out of home companies. The guide contains practical advice on: Getting Started Finding Quality Locations Permitting Using Automated Sales Platforms Lessons From Operating Digital Billboards Sales and much more Here’s what people are saying about In […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
