Other News

OSHA and Lamar Sign One Year Safety Alliance

Participants:      U.S. Department of Labor’s Occupational Safety and Health Administration.  Lamar Advertising Co. Alliance description:  The U.S. Department of Labor’s Occupational Safety and Health Administration and Lamar Advertising Co. have signed an alliance to provide workers in Colorado and Montana with information, guidance and access to training resources. The 1-year alliance includes an emphasis on […]

Edison Interactive, Alpine Media Taking Digital OOH Skiing

Leveraging captive resort audience demand for current, relevant information, Edison Interactive serves up unique tool to deliver local advertising DENVER, Oct. 25, 2022 /PRNewswire/ — Today Edison Interactive announced it is bringing its digital-out-of-home self-serve advertising solution to ski resorts in partnership with Alpine Media, the leading resort media system delivering content to chairlifts, gondolas, […]

Company of the Day – Plainview Outdoor Advertising

Company:  Plainview Outdoor Headquarters: 2802 Belle Arbor Ave. Suite A, Chattanooga, TN 37406 Market: Chattanooga TN DMA Phone: 423.622.4100 Email:  Hello@PlainViewOutdoor.com Plainview Outdoor is a full service outdoor advertising company located in Chattanooga, TN.  The Company has over 140 years of combined experience serving the greater Chattanooga marketplace.   Todd Plain […]

Ken Altena on the Info Your Out of Home Lender Wants to See

Ken Altena has 35 years experience as a banker and lender to out of home companies.  Today he talks about what your out of home lender wants to see. Preparation and organization are key to obtaining a loan for any project, including your next billboard.  There are two kinds of […]

What the Market Says About Inflation

You need to keep track of inflation when you reset ad rates or negotiate lease rates.  The market is projecting 2.69%/year annual inflation over the next five years.  How does Billboard Insider know?  He looked at the difference between the 5 year treasury rate and the five year treasury inflation […]

Pearl Media Re-enters Miami

(Montclair, New Jersey) Pearl Media has been awarded the exclusive marketing and media rights to the current and future Out of Home Media Assets at the highly trafficked Brickell City Centre in Miami. The addition of Brickell City Centre expands Pearl’s digital footprint and focus on delivering brands more specific […]

Company of the Day: Primary Media

Company:  Primary Outdoor Media Markets:  Texas Address:  2511 Boll St, Dallas, TX  75204 Phone: 214-880-0440 Email:  info@primarymedia.com Primary Outdoor Media operates a billboard plant in Texas.  Josh Feferman is the firm’s managing partner.  The firm is an operator associate in the IBOUSA.  In early 2018 Primary acquired 50 billboards around Dallas […]

Save 10% This Week on The Ultimate OOH Sales Guide!

Starting today and all this week you can buy The Ultimate Out of Home Sales Guide and save 10%! Order Your Copy of The Ultimate Out of Home Sales Guide Here! If you sell Out of Home advertising you need The Ultimate Out of Home Sales Guide.  This book is […]

Jim Lyke on the Personal Touch When Selling Out of Home

Last week Jim Lyke reflected on 16 years of selling out of home for Lamar Advertising.  Today he talks about the importance of staying personally involved with your clients. Staying involved with clients is key When I finished up at Lamar, the number of active customers I had was way […]

SignBird Tuesday Tip – Need to Sell Ad-Space? Try These Three Tips!

Selling Ad space is going to be your company’s bread and butter. You want to market to your clients in the best way possible. You’ve already got the basics down, but why not bring your marketing to the next level? SignBird can help – here we’ve got a few tips […]