Other News

USO and Clear Channel Team for Holiday Digital Billboard Ad Campaign

Arlington, Va. (Nov. 1, 2022) – Throughout November, Clear Channel Outdoor Americas (CCOA) (NYSE: CCO) and the United Service Organizations (USO)—America’s leading nonprofit organization supporting service members and their families—will partner on a nationwide digital Out-of-Home (DOOH) media campaign that encourages the public to support deployed service members during the […]

Company of the Day: RBX Media

Company: RBX Media Address: Columbus, Ohio Email: sales@RBXMedia.com Phone: 614-416-7667 RBX Media operates a billboard plant  with 9 faces including 4 digital faces in Missouri and Tennessee.  The company is a member of Geopath, the OAAA and the IBOUSA.  James Bicknell is CEO.  Sandy Seago is Chief Development Officer.   […]

Jim Lyke on Using In-Person and Social Networks to Sell Out of Home

Last week out of home sales veteran Jim Lyke talked about the personal touch when selling out of home.  Today he talks about using in-person and social networks to sell out of home. In person networking. A lot of my local customers were in Rockford.  I became a chamber ambassador […]

How DOOH Can Remain Transparent in the Data Privacy Era

By: Julia Cramer, Adomni Content Specialist Synopsis:  We are entering an era focused on privacy, and DOOH needs to be ready!  Buckle up as we head into the Data Privacy Era. Everyone in the AdTech industry has heard that Google and Apple are making updates to further protect personal privacy, […]

SignBird Tuesday Tip – How to Create Loyal Clients

One of the best things you can hear from clients is that they will be renewing their contract! Creating a long-term relationship with your clients is already top of mind. Here are some tips for things you can do to help strengthen your relationship.  Your billboard is working well for […]

Company of the Day – Red Rock Outdoor

Company: Red Rock Outdoor Headquarters: 161 Lafayette Street, 5th Floor, New York NY 10013 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com   Founded in 2009, Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area.  Those include: […]

Mike Hershey on a Potential New Source of Billboard Revenue

Politicians have historically been heavy users of billboards in political campaigns.  OAAA EVP of Government Affairs Mike Hershey reports that federal lawmakers may be able to use official office funds to buy billboards to advertise constituent services.  Billboard Insider asked Mike to explain. What are official office funds? Hershey: All […]

Enjoy this Halloween Treat: 2 Copies of “Made You Look!” To Be Won

Here’s something to get you in the haunting Halloween spirit – a treat that’s no trick.  Billboard Insider has two copies of Jason Morgan’s Made You Look! book, featuring over 500 attention-grabbing billboards from the skies of Los Angeles from 2008 to 2021, to giveaway.  Just like these spooky billboards […]