By Andy McDonald, SVP, Government Affairs, OAAA The Out of Home Advertising Association of America (OAAA) is hosting its much-anticipated 2024 Safety Seminar, an essential event for professionals in the Out of Home (OOH) industry focused on safety, operations, construction, and maintenance. This seminar, held once every two years, is […]
Other News
Vistar Media’s Adstruc is Now Available to Boost Traditional OOH for all US Customers
U.S. agency and brand partners can now take advantage of a simplified and more efficient traditional OOH planning experience with Adstruc NEW YORK – September 10, 2024 – Vistar Media, the leading global provider of technology solutions for out-of-home (OOH) media, announced today the availability of its Adstruc traditional OOH […]
Company of the Day – Red Rock Outdoor
Company: Red Rock Outdoor Headquarters: 161 Lafayette Street, 5th Floor, New York NY 10013 Market: New York City Phone: 212-404-2758 Email: info@redrockoutdoor.com Founded in 2009, Red Rock Outdoor is a New York based Out-of-Home company providing a full array of OOH products to the New York Area. Those include: Wallscapes […]
Jeremy Male Talks 2025 Priorities and the Canada Sale
Here are some of OUTFRONT CEO Jeremy Male’s comments at last weeks Citi Global TMT Conference, excerpted and analyzed by SignValue. 2025 priorities: adding digitals, reducing leverage and improving efficiency A key area of focus we will continue to be…digital development…it’s probably the best deployment of capital in terms of […]
Daktronics Revenue Down 2.8% in 1Q FY25
Daktronics had a loss in the first quarter of fiscal 2025 caused by a non-operating charge on a convertible note. Here are the results of Daktronics earnings release for the first quarter of final 2025 (3 months ended July 27, 2024) and conference call. Revenues declined to $226 million due […]
Reach TV and streamr.ai Launch New Self-Serve Airport TV Platform
Los Angeles, CA – September 9, 2024 – ReachTV, the largest streaming television network for travelers with 50M+ monthly viewers, and streamr.ai today announced a strategic partnership to launch a self-serve, connected TV (CTV) advertising platform. This innovative platform, powered by streamr’s GenAI technology, enables small and medium-sized businesses (SMBs) […]
Company of the Day: Primary Media
Company: Primary Outdoor Media Markets: Texas Address: 2511 Boll St, Dallas, TX 75204 Phone: 214-880-0440 Email: info@primarymedia.com Primary Outdoor Media operates a billboard plant with 400 total faces including 12 digital faces in Texas. The firm is an operator associate in the IBOUSA. In early 2018 Primary acquired 50 billboards around […]
Billboard Insider Classifieds September 7, 2024
“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.” Rodney Davis, Transformation Media “I’ve gotten several leads of […]
OOH Sales: Use the “Close” to Set up Future OOH Wins
It’s hard to believe but here we are, 3 weeks away from the 4th quarter of the year. It’s do or die time team! If we don’t make it happen NOW, then we are just going to have to be satisfied with the results we’ve gotten. Are you? Or do […]
Hivestack and Intersection Connect to Prebid
New York & Los Angeles – September 5, 2024 – Prebid.org, the organization that oversees open source Prebid programmatic advertising solutions, today announced that Prebid now supports DOOH and confirms the framework has been tested successfully. Hivestack by Perion and Intersection pioneered the first successful end to end test within […]