Other News

Jason Duff on Developing Signs

Billboard Insider is running a series of interviews with Comstor Outdoor CEO Jason Duff.  Last week Jason talked about getting started in out of home.  Today he talks about what it takes to develop signs. Tell us about the first sign you built.   The first sign was in the community […]

70% of Billboard Insider Readers Use AI to Design Billboard Ads

Last week we polled Billboard Insider readers about AI and out of home ad design.  70% of Billboard Insider readers said they use AI to generate content which they use in out of home ads.  Here are the poll results. If you are in the 30% of our readers who […]

OUTFRONT Partners with Bay Area Host Committee to Unlock Brand Experiences for Super Bowl LX and World Cup in 2026

Exclusive Partnership Brings Unmatched Brand Visibility to the World’s Biggest Events NEW YORK, Aug. 21, 2025 /PRNewswire/ — OUTFRONT Media Inc. (NYSE: OUT) has partnered with the Bay Area Host Committee (BAHC) to turn Super Bowl LX and the World Cup into unparalleled marketing opportunities for brands, leveraging access to large-scale and impactful out of home […]

Company of the Day: Cooper Outdoor

Company: Cooper Outdoor  Markets: Texas, Southern Coast, Southeast of San Antonio. Headquarters:  115 Waco, Corpus Christi, Texas, 78401 Phone:  361-882-3088 Email: coopersales@cooperoutdoor.com Cooper Outdoor is a locally owned and operated family business which was founded in 1981.  The company has over 400 billboard locations in the following Texas counties: Aransas Bee Jim Wells Kendall Kleberg […]

Billboard Insider Classifieds August 23, 2025

“Billboard Insider classifieds section is where everyone in OOH goes to find job openings, equipment, and everything between. A great resource for Out-of-Home!” John James, SignBird “We got a big boost in qualified applicants from running our Ad on your site.”  Rodney Davis, Transformation Media “I’ve gotten several leads of […]

Formetco’s Safety Director Jim Poage Announces Retirement

Rumors have been circulating lately about Jim Poage’s retirement from the industry. Billboard Insider decided to reach out to Jim to find out more about his retirement plans. So Jim, you’ve had quite the career in the outdoor advertising industry. Yes, starting with Eller Media in 1998 and now finishing […]

Nic Brien Appointed as OUTFRONT CEO

OUTFRONT appointed Nic Brien as permanent CEO.  Here are excerpts from the OUTFRONT 8K, sponsored and analyzed by SignValue: Appointment of Chief Executive Officer On August 21, 2025 (the “Effective Date”), the Board of Directors (the “Board”) of OUTFRONT Media Inc. (the “Company”) appointed Nicolas Brien as the Company’s Chief […]

OAAA Issues Guidance for Non-Tobacco Nicotine Advertising

The OAAA issued guidance to out of home companies yesterday relating to advertising for non-tobacco nicotine products (e.g. e-cigarettes or vaping).  Billboard Insider thinks of the common sense advice Ken Klein (who retired as the OAAA EVP Government Affairs in 2021) gave when talking about marijuana advertising: “Excess is not […]

A Use Case for AI – Generating Ad Ideas

Readers have requested more articles about AI and how it can be used in out of home.  One way to use AI is to generate out of home ad ideas.  Billboard Insider asked chat GPT to suggest ad slogans for an out of home ad for a dentist and got […]

Company of the Day: Connell Outdoor

Company:  Connell Outdoor Market: Las Vegas Headquarters: 5242 University Center Drive, Las Vegas, 89119 Phone: 702-795-0555 Connell Outdoor is a locally owned Las Vegas billboard operator with premium locations in targeted tourist corridors and key Las Vegas interstates and freeways.   Jessica Connell is Connell Outdoor’s Executive Director. Tell us about Connell’s history […]