Other News

OAAA Has a Strong Program Lined Up For DSE 2022

Thought Leadership Sessions to Help Industry Prepare for Accelerated Growth Post-Pandemic WASHINGTON D.C. (November 7, 2022) – The Out of Home Advertising Association of America (OAAA), the national trade association for the entire OOH and DOOH media ecosystem, announced today a series of stellar panel sessions slated for Digital Signage […]

SignBird Tuesday Tip – Is Your Board Camera Ready?

One of the things we come across when taking photos and video of billboards are boards that aren’t quite ready to be shot. Making sure your board is picture-perfect helps us capture the beautiful footage that we love. Here are some tips on how to make sure your board is […]

Company of the Day – Ride Circuit

Company: Ride Circuit Primary Office: 777 South Flagler Drive, Suite 800 West Tower, West Palm Beach, FL 33401 Markets: CA, CO, IL, NY, NJ, MA, FL, TX Phone: (646) 504-3733 Founded by James Mirras and Alex Esposito in 2011, Circuit is an affordable (sometimes free), electric, micro-transit solution. Circuit uses […]

Lamar Advertising Revenue Up 11% in 3Q 2022

“Our third quarter unfolded as expected” was how Lamar’s Sean Reilly introduced the company’s earnings release. Here are the results from the Lamar Advertising 3Q 2022 financials and earnings call. Revenue increased by 11% to $527 million for the third quarter.  Acquisition adjusted revenue increased by 6%.  Local revenue increased […]

Jeremy Male: Advertising Demand Continues to be Robust

“Advertising demand continues to be robust” was how OUTFRONT CEO Jeremy Male introduced OUTFRONT Media’s 3rd quarter 22 financials.  Some other highlights from the earnings call. Male expects mid to high single digit growth in the fourth quarter. While there continues to be significant volatility in the financial markets and […]

Digital Billboard Celebrates Out of Home Lawyer’s Wedding

  How does an out of home attorney celebrate a wedding?  On a digital billboard. Billboard Insider received this email from Richard Rothfelder of the Rothfelder and Falick law firm. My son and partner Chris got married to Bianca Saturday in Santa Rosa, where Tom Jackson was kind enough to […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Red Sunset Land

Company:  Red Sunset Land Outdoor Advertising Markets:  Minnesota Address: 9186 Raps Rd, Cook, MN. 55723 Email: info@redsunsetland.com Phone: 218-780-0477 Red Sunset Land Development operates a two two-sided static billboards with a total of 4 faces in Cook, Minnesota.  In addition to the out of home business, the company buys and sells […]

Billboard Insider Classifieds November 5, 2022

Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.”  Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager.  We received several qualified applicants in response to our Billboard Insider classified”  Justin Powell, Owner, Huntington Outdoor […]

70 Categories to Sell More Faster in Q1

Typically, the first six weeks of every new year represents a sales slump for most OOH sales makers/companies. It’s believed to be due to client spending being down during those weeks. However, The Radio Advertising Bureau Statistics dispute that. They show overall client spending during January to be on par […]