Annual advertiser contracts are renewed 52 weeks a year. I am surprised by the number of OOH sales reps who wait to engage annual advertisers until just a month or two prior to renewal. Annual advertisers require (at minimum) active servicing every 4 to 5 weeks. Using “checking in” as […]
A highlight of each OAAA Geopath show is hearing Solomon Partners Mark Boidman pontificate on the media landscape. “Price matters,” he said at the 2023 OAAA/Geopath OOH Media Conference, “The reality is out of home media is the best bank for the buck…it is inexpensive.” Here’s the slide Boidman showed […]
Invest in Our Planet This Earth Day OAAA and EarthDay.org have teamed up once again to launch a national out of home (OOH) PSA campaign for Earth Day. By downloading and sharing this creative, developed by Extra Credit Projects, you can use the power of OOH to grab attention and […]
Company: 9 Outdoor & 6 Outdoor Markets: Oklahoma Address: 7401 North Kelley Ave, Oklahoma City, OK. 73111 (9 Outdoor) and 303 North Boston Ave, Tulsa, OK. 74103 (6 Outdoor). Email: brown.douglas@griffin.news Phone: 405-812-3456 9 Outdoor and 6 Outdoor are affiliated companies which operate a billboard plant with 73 total faces including 26 digital billboard faces. […]
Billboard Insider Classifieds work: “We got a big boost in qualified applicants from running our ad on your site.” Rodney Davis, Transformation Media “Thanks to you and your website I’ve hired a General Manager. We received several qualified applicants in response to our Billboard Insider classified” Justin Powell, Owner, Huntington Outdoor […]
Here’s a selection of comments by Lamar CEO Sean Reilly, OUTFRONT CEO Jeremy Male and Clear Channel Outdoor CEO Scott Wells at the 2023 OAAA Geopath Show CEO panel. Scott Wells says the first quarter is slow but next year looks OK Things slowed down toward the end of last […]
Getting the right shot for you means that FotoFetch has to listen to your specific needs and wants. A great photographer will make sure to get the best possible shot that fits your vision. When you trust a photographer, you have to believe in your directions and that they will […]
One of the great conundrums of life is the amount of time the average OOH salesperson spends with prospects who never become clients. A person could argue that the vast majority of a salesperson’s “selling time” is actually spent drilling dry wells. You could even say that its just the […]
Company: YourBigSign.com Markets: Michigan Headquarters: 3440 Fenton Rd, Hartland, MI 48353 Phone: 2498-881-9505 Email: alan@yourbigsign.com Your Big Signs operates a billboard plant in Michigan. Alan Pittel is the founder. Last year Pittel was interviewed by the Glove First, a Michigan business podcast. He says he started Your Big Signs when he was helping a friend […]
Lamar’s Director of Digital Development Bill Ripp gave an outstanding talk on siting digital billboards at the 2023 OAAA conference. Ripp has installed 4,500 digital billboards in his Lamar career. Digital siting is hard. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to […]
