Other News

Pete Hautem Says Don’t Fake Sincerity

In my 50+ years of sales, I’ve witnessed all kinds of sales techniques imaginable. Pretty sure I’ve also used most of those techniques. Most of them don’t work!  Here’s what works. A first impression. Yep. You have one chance and one chance only to make a first impression. If you […]

What Cities have Recovered Fastest from Covid

On the latest round of conference calls the public company out of home executives cited weakness in West Coast markets.  They are one to something.  The University of Toronto used cell phone data through May 2023 to track which cities have recovered fastest from COVID.  Most large cities still aren’t […]

Company of the Day – Bulletin Displays

Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email:  info@bulletindisplays.com Bulletin Displays is one of the top five freeway billboard operators in the Los Angeles area with over 200 bulletin faces. The firm has both static and digital billboards. 90% […]

Kevin Gephart says Out of Home cold calling isn’t dead.

On today’s Billboard Insider podcast, out of some sales expert Kevin Gephart answers reader questions on cold calls, sales compensation, finding a job after a layoff and how best to coach out of home sales reps. Some of the highlights. Is cold calling dead? No. If you want to sell […]

Vistar Sees Growth in First Half of 2023

New York, NY – August 8, 2023 –  Vistar Media, a cutting-edge global provider of programmatic technology for digital out-of-home (DOOH), announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: […]

Company of the Day: Brown Outdoor

Company: Brown Outdoor Advertising, LLC. Markets: North Carolina Headquarters:  PO Box 848, Carey North Carolina Phone: 910-289-0410 Email: Brownoutdoor@yahoo.com Brown Outdoor operates a billboard  and wallscape plant in North Carolina.  The company was started in 2002.  Billboard Insider talked with founder and owner Jarrett Brown. What’s new in the past year? Over the past year […]

Clear Channel Outdoor Revenue Down 1% in Second Quarter 2023

Airports recovering.  Billboards and northern Europe ho-hum.  Southern Europe underperforming and on the way out.  That’s how you can summarize the results of Clear Channel Outdoor’s 2Q 2023 earnings release, 2Q 2023 investor deck and conference call. Consolidated revenue declined by 1% to $637 million due to reductions in the […]

Time To Start Watching Your Insurance Costs

From an insurance buyer’s perspective, it can sometimes feel as if premium prices change on a whim. But, according to Chris Bassler of Bassler & Co. Insurance, the truth is that the insurance market is cyclical in nature. Chris, how would you define tendencies in the insurance market? I would […]

Ford50 Campaign Celebrates Gerald R Ford

GRAND RAPIDS, MICH—It’s been nearly fifty years since Grand Rapids’ own Gerald R. Ford took office as Vice President, and the Gerald R. Ford Presidential Foundation has partnered with award-winning design and advertising agency, Extra Credit Projects (ECP) to promote the momentous occasion. With a variety of tactics, including digital, […]