Welcome back to SignBird’s Location of the Week! This week we travel to Oklahoma City, Oklahoma for a billboard from Tyler Outdoor Advertising. Mitch Ownbey, Real Estate Manager at Tyler Outdoor spoke to us about OKC-24B-LHR, saying “This high-resolution digital billboard is located in the heart of Nichols Hills, […]
Other News
PJ Pedroni Joins SNA Displays
TACOMA, WA—SNA Displays hired PJ Pedroni as its director of sales for the northwest United States. With an extensive background in out-of-home (OOH) advertising both in sales and management, Pedroni will work with prospective digital-out-of-home (DOOH) accounts as well as digital signage opportunities in the transportation sector. Pedroni, who describes […]
Register for the OAAA/Geopath Conference March 27-29 in Nashville
The agenda is out for the OAAA/Geopath OOH Media Conference on March 27-29 in Nashville! From interactive town hall sessions to breakout tracks, we’ve packed the schedule with a stellar lineup of brand and agency executives and industry thought leaders ready to explore OOH’s BreakThrough. Here’s the conference agenda. Monday, […]
Company of the Day: Universal Media
Company: Universal Media Markets: Nationwide Address: PO Box 68, Heber City, UT 84032 Phone: 866-950-3331 Universal Media specializes in place based advertising in shopping malls. The company’s owners have over 35 years combined experience in out of home advertising. Billboard Insider talked with Todd Cohen the company’s Co-Founder and CEO. Universal Media has a […]
Charlie Mizer on Out of Home Sales
Charlie Mizer recently joined Sandler Chattanooga to assist the company with the growth of the Outdoor Sales Mastery class. The program has grown to include nearly 50 outdoor companies and their sales teams from all over the country. In order to serve those clients and continue to be responsive to […]
Tom Goddard Optimistic About Middle Eastern and North African OOH
The stars are aligned,” World Out of Home Organization President Tom Goddard told delegates at WOO’s inaugural MENA Forum (Middle East and North Africa) in Dubai this week. “Why, in a world so unsettled with a war in Europe, an energy crisis, climate change concerns, political instability and economic headwinds […]
Company of the Day – United Advertising Corporation
Company: United Advertising Corporation Headquarters: 11 Sunrise Drive, Cherry Hills Village CO 80113 Markets: Denver CO; New York NY and Eastern New Jersey Phone: 303.282.12000 Email: mark@uacworldwide.com Founded in 1997, United Advertising Corporation is a full-service outdoor advertising company with offices in Denver, Monmouth County, NJ, and New York City. Products: Billboards, […]
Hoya Capital on the US Out of Home Business
Hoya Capital published a decent out of home review titled Billboard Reits: We’re Paying Attention (Lamar Vs Outfront). Forward a copy to your banker. The article explains how out of home works and summarizes industry strengths (e.g. regulatory barriers to entry, digital billboard upside, attractive CPM versus other media, low […]
Lawyers Have Daktronics Deadline This Week
This week brings a deadline for several attorneys vying to be the lead plaintiff on behalf of persons or entities who purchased or otherwise acquired Daktronics securities between March 10, 2022 and December 6, 2022, and want to be represented in a class action lawsuit. The proposed lawsuit would seek […]
Rate This Ad by Greg Callaham
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]