Other News

Kevin Gephart on Standards, Technology, CRM and OOH Sales

Chris Lytle (InstantSalesTraining.com) is one the most influential people in my career. He is a world class trainer/educator/mentor, primarily serving the radio industry. Over the years he has given me remarkable insights, strategies, and ideas on how to sell faster.  On a visit with Chris, I reviewed 5 big changes […]

EE and Ocean Outdoor Launch New Campaign

One of the strengths of digital billboards is that they can communicate timely information.  Look at this digital billboard campaign running in Manchester England.  Litter on a stick?  No.  Helpful information. Yes. EE has launched Stay Connected at Night, a billboard-led campaign harnessing the power of Stay Connected Data to […]

Captivate Network Highlights Women in Business

NEW YORK – February 27, 2023 – Captivate, North America’s leading digital-out-of-home video network, is proud to announce the return of its hit Women in Business content series this March in celebration of Women’s History Month and International Women’s Day. This year, the series will amplify the resilience female professionals […]

Company of the Day – VENDO Media

Company: VENDO Media Headquarters: 69 Yorkville Avenue, Suite 304 Toronto, Ontario M5R 1B8 Market: Canada Phone: 416-966-6900 VENDO is a leading Canadian out-of-home media infrastructure company, formed through the combination of Media City and Signpatico. Media City and Signpatico began working together in October 2020 through a joint sales and marketing partnership under […]

Lamar Revenue Up 8.3% in 4Q 2022

“2022 was the most successful year in the company’s history” was how an upbeat Lamar Advertising CEO Sean Reilly lead off the company’s earnings call.  Here are the results of the Lamar Advertising 4Q 22 earnings release and earnings call. Net revenue increased 8.3% to $535 during the fourth quarter […]

Adams Outdoor Honors Slain Lehigh Valley Policeman

  Christopher Fitzgerald, a Temple University police officer , was killed in the line of duty in Philadelphia last. OfficerFitzgerald was trying to intervene in a carjacking when he was shot. He later died from his injuries at a hospital. Tony Cioffi, general manager at Adams Outdoor Advertising of Eastern […]

Johnny Drinks Uses Mobile Billboards

TikTok Cocktail Sensations, influencers, podcasters, and the dynamic father/son duo, Johnny Drinks wanted to serve more than cocktails to launch their new podcast. The team began a soft launch for the pod, The Johnny Drinks Podcast, on February 15, 2023, choosing the best out-of-home media for their message, an eye-catching […]

Rate This Ad by Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: United Outdoor Media

Company:  United Outdoor Media Markets: Kentucky, Tennessee, Indiana, Ohio Address:  360 North Main St, London, Kentucky, 40741-1365 Email: trey@unitedoutdoormedia.com Phone: 606-878-2660 United Outdoor Media was formed in 1996 by Baxter Bledsoe Jr, Robert Gilbert and Bobby Jones to develop signs in Southeastern Kentucky with an emphasis on I-75.  In 2002 Trey Bledsoe purchased the […]

The Ultimate Out of Home Sales Guide In eBook and Soft Cover

The Ultimate Out of Home Sales Guide is a “Client Success System.”  You can promise clients that your company’s systematic approach assures their success using OOH advertising. The Ultimate OOH Sales Guide lets you ensure results by: using a targeted/focused agenda for efficient meetings (UOOHSG page 25) conducting comprehensive data […]