Insider caught up with Chris Cowlbeck, CVO IBOUSA and OOH Chairman of the Media Rating Council on what he sees impacting OOH from artificial intelligence. In my role with the Media Rating Council, I’ve had the opportunity over the past five years to watch the evolution of industry practices, data […]
In the dynamic world of advertising, staying ahead of the curve is crucial for brands and marketers. As we step into 2024, the landscape is evolving rapidly, and Ian Dallimore’s predictions offer a glimpse into what lies ahead. Here’s a closer look at some of the exciting trends and changes […]
OOH’s Impact Through Giving Back The OOH advertising industry has a proud tradition of public service, donating more than $500 million in space and production every year. From promoting Earth Day efforts to supporting earthquake survivors, OAAA members have been instrumental in amplifying important causes over the past year. As […]
Company: Great Falls Bench Advertising Markets: Montana Address: 1720 10th Ave South, Suite 4-290, Great Falls, MT 59405 Email: sales@gfbenchad.com Phone: 406-580-8664 Great Falls Bench Advertising operates a network of 247 benches with advertising in downtown Great Falls, Montana. The bench ads are $150/month. To receive a free morning newsletter […]
The Texas Court of Appeals, for the Thirteen District in Corpus Christi, decided a very important condemnation case on billboard leasehold compensation on November 16, 2023. Rothfelder & Falick partners Mike Falick and Chris Rothfelder handled the case for KEM Outdoor, a Texas billboard operator, at the trial and appellate […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Good Billboards Markets: Mississippi, Alabama Email: info@goodbillboards.com Phone: 662-361-5807 Good Billboards operates a billboard plant in Mississippi and Alabama. The company’s plant includes digital and static billboards. The company was started in 2016. Christian Good and Grey Land are the company’s Co-Founders. To receive a free morning newsletter […]
Yesterday Digital Signage Pulse editor in chief Nurlan Urazbaev told Billboard Insider improved measurement is a must for the out of home industry. Today Urazbaev identifies three stories to watch in 2024. What are the top three stories you will be watching for in 2024? The shiny things, obviously, are […]
Wishing everyone the happiest holidays and best New Year from Billboard Loans. It has been almost 6 months since retiring from my 40+ year banking career, and I have to say working with billboard people is more fun. I’ve become a billboard nerd like my partner, Dave Westburg. I read […]
