Other News

Company of the Day – Rose City Outdoor

Company: Rose City Outdoor Market:  South Georgia Headquarters: 3209 Habersham Rd. NW, Atlanta GA 30305 Phone:  229.234.1492 Email: info@rosecityoutdoor.com Established in 2010 Rose City Outdoor is a dynamic outdoor media company with digital displays in Digital Billboard Locations in the Southern Georgia area. Rose City Outdoor provides innovative advertising solutions for […]

Scott Wells: The Market for Out of Home Continues to be Steady

At Tuesday’s Wells Fargo TMT Summit Clear Channel Outdoor CEO Scott Wells suggested that out of home demand is steady and that a sale of the company’s European assets is inching forward.  Here are the highlights from his talk. The out of home market is holding up The market for […]

I Come From a Land Down Under

By John Weller, Co-Publisher Billboard Insider No, I am not a native Australian, but as a co-publisher of Billboard Insider, I have been curious about the Australian Out of Home market. My son works for a Fortune Top 25 company and as a part of his management training program, he […]

Allvision Expands in Toronto

TORONTO, ON (November, 2022) – Allvision, Canada’s premiere pure-play digital out-of-home media company, is proud to announce it has 3 new digital boards live across the GTA. With a rich history of out-of-home development, Allvision has crafted a significant portion of the most highly valued large format digital out-of-home inventory […]

Talon Rebrands as it Enters 10th Year

London, UK. 30, November, 2022. Talon, the global independent Out of Home (OOH) media agency, today unveils a company rebrand as it continues its ambitious global expansion and commitment to being the global Out of Home media agency of choice. Approaching its tenth year, Talon, which works with global brands […]

Place Exchange Transforms Out of Home Mobility Advertising With Geospatial Ad Units

Innovative, privacy-forward approach enables dramatic improvements in forecasting, planning, and targeting advertising on moving media. New York, NY (November 29, 2022) – Place Exchange, the leading SSP for programmatic Out of Home (OOH) media, launched geospatial ad units for mobility media, spanning all of Place Exchange’s industry-leading mobility partners, including […]

Company of the Day: Vision Outdoor

Company: Vision Outdoor Markets:   Baltimore, Maryland Address: 1340 Smith Avenue, Suite 200, Baltimore, MD. 21209 Email: info@visionoutdoor.com Phone: 410-779-1223 Vision Outdoor is the Mid-Atlantic’s only independent digital billboard operator with seven (7) faces including one static board in the Baltimore metropolitan area along interstates I-95, I-395 and I-83. Chris Ziolkowski, […]

Cannabis and Out of Home – November 2022

In the November 2022 elections, two new states legalized recreational Marijuana for people over 21 years. Maryland voted 67% approval. Missouri voted 53% approval. Billboard Insider’s take:  This will mean more advertising dollars for the out of home industry in Maryland and Missouri. Expect to see regulations on where a […]

SignBird Tuesday Tip – Don’t Make These Easy Video Mistakes

There are a lot of things to keep in mind when shooting video of your billboard location. Today, we’ll go over some tips to help you capture spectacular footage of your board! Great video is important because not only can a great video make a great board look perfect, but […]

Orange Bank and Jellyfish Launch Programmatic DOOH Campaign on Googles Demand Side Platform

With the assistance of digital agency Jellyfish, Orange Bank has been an active programmatic Digital Out-Of-Home (DOOH) media buyer since December 2021. In the last year, the medium has become a core part of Jellyfish’s digital media strategy for promoting the financial institution’s premium card and consumer credit product offerings. […]