Other News

GET REAL! With JCDecaux, in Partnership with VIOOH and Displayce

From June 16th to 19th, 2025, JCDecaux will open the doors of its exclusive venue, The Avenue, during the Cannes Lions International Festival of Creativity, a global meeting point for leaders in advertising, communications and innovation. Alongside VIOOH, a leading premium global OOH supply-side platform that is transforming the sector through the […]

Company of the Day – Besko Outdoor

Company:  BESKO Outdoor       Markets: Pennsylvania, New Jersey, New York. Headquarters: PO Box 280, Hamlin, Pa. 18427 Phone: 570-689-3226 Email: info@beskomedia.com Besko Outdoor was founded in the 1970’s by Ted Ericson. Ted built two outdoor advertising structures along Interstates 81 and 380 near the Scranton, Pa. area. Besko Outdoor is now a regional […]

Lending Markets Tighten

In November 2023 Billboard Insider reported the loan market was tightening.  Well, unfortunately, the April 2025 Senior Loan Officer Opinion Survey on Bank Lending Practices confirms this trend with more banks tightening their lending standards and terms.  For the first quarter of 2025, survey respondents reported tighter lending standards and […]

Out of Home Advertising Still a Great Value

Here’s a comparison of the cost per thousand impressions (“CPM”) of out of home versus other forms of media.  The chart comes from  Solomon Partners Media Monthly June 2025.  Roadside bulletins have a CPM of $3-10 which is below TV, newspapers, magazines and influencer marketing.  Only radio and social media […]

Pearl Media Launches Midtown Manhattan Digital Network

Montclair, NJ – June 10, 2025 – Something big is coming to the streets of Manhattan: the first privately developed full-motion eye-level digital advertising network. Pearl Media, an out-of-home media company specializing in curated premium assets, is launching The Midtown Digital Network in NYC with 40 large-format digital LED’s placed […]

Defender Debuts on Oculus 100 Yard Screen

New York City just got a whole lot more dimensional – Defender is breaking boundaries with 3D anamorphic content on ‘The Hundred,’ the massive 100-yard LED screen inside the Oculus at Westfield World Trade Center. The new campaign marks the debut of immersive, DeepScreen™ 3D creative on the media network […]

Company of the Day – BeSeen Outdoor

Company: BeSeen Outdoor Headquarters: 2001 Cook Street, Brunswick, GA 31520 Market: Southeastern Georgia Phone: 912.289.2235 Email: beseenoutdoor@gmail.com BeSeen Outdoor, Inc was founded by Joe Fendig and Ben Jones in 2006. Between the two, BeSeen Outdoor, Inc. offers over 25 years of experience in the outdoor advertising industry, owning and operating advertising structures […]

GreenSigns Sells Digital and Static Billboards in Chicago

GreenSigns divests digital and static billboards in Chicago; CEO Joseph Mancino to Lead Continued Growth of Sustainable Media Brand Chicago, IL – June 5, 2025 – GreenSigns, Chicago’s first and only fully sustainable out-of-home (OOH) advertising company, announced today the sale of select billboard assets. The transaction includes a portion […]

Richard Hamlin on AI and Out of Home Law

I received a deposition transcript from a court reporter that we had not used before.  Without prompting (no AI pun intended), the reporting service included a $75.00 summary of the transcript. While the AI made some incorrect assumptions, they would have been easy to correct in the Word version of […]