Moorgate Capital Partners has prepared an analysis of the Cost of Debt and Leverage (Net Debt/Adjusted EBIDTA) for the three public US Out of home companies. Clear Channel Outdoor has the highest leverage and the highest cost of debt. Lamar has the lowest leverage and lowest cost of debt. The […]
Company: Scoop Outdoor Markets: New Jersey Address: P.O. Box 151 Lakewood, New Jersey, 08701 Email: info@scoopoutdoor.com Phone: 415-857-2667 Scoop Outdoor operates multiple digital billboards in Lakewood, New Jersey. How did Scoop enter the out of home business? We lobbied for many years to allow for new billboards to be built within the town. […]
Ask both your clients and prospects: “If we slide into a recession, how will it affect your business.” The answer well likely be: “I will have to do more with less.” That’s what a recession could force on us. We must explain out of home is the Do-More-With-Less medium. Explain […]
WASHINGTON D.C. (December 5, 2022) – Out of home (OOH) advertising revenue increased 11 percent in the third quarter of 2022 compared to the previous year, accounting for $1.94 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). Digital OOH continues to power overall […]
USA, December 5, 2022.- Worldcom OOH, the company specialized in Out of Home media planning, buying & execution, announced the appointment of Thomas Flood as Managing Director for the United States and Canada. With an office already established in Miami, Flood will be tasked with expanding business operations in other […]
The OOH business is a great business to get into, but starting from the beginning can be overwhelming. Not knowing where to start or what to focus on, this video will serve as your beginners guide to OOH. Before even thinking about money, you need to have a solid foundation […]
Company: Sanford Outdoor Headquarters: 1200 Speers Road, Unit #17, Oakville, ON L6L 2X4 Markets: Ontario, Canada Phone: 905-339-1339 Email: info@sanfordoutdoor.com The original Sanford Media Group was founded by Charles Sanford “Sandy” McKague in 1977 out of Barrie Ontario, operating over 300 displays such as Billboards (Poster Panels), Highway Superboards, Transit […]
Billboard Insider published an article in its November 29, 2022 edition on Cannabis and Out of Home-November 2022, including that this issue was on the ballot of several states in last month’s elections. I wrote a May 3, 2021 Billboard Insider article on Cannabis regulations and presented on the regulation […]
CHARLOTTE, N.C. (Dec. 2, 2022) – ArtPop Street Gallery, a 501c3 organization that gives artists and communities across the region greater access to art and art opportunities, has announced its Cities Program Class of 2023 artists. The 20 artists, which include 19 adults and one senior high school student, will […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
