Other News

Louisiana Out of Home Operator Michael Grace Murdered

Billboard Insider has learned that Michael Grace, the owner of Ace Outdoor Advertising in Shreveport, Louisiana, was shot and killed last Friday.  The suspected killer died in an accident fleeing the scene.  Here’s the KTBS.com story and another from thecount.com. Michael Grace received a Bachelor’s Degree from Southwest Texas State […]

Burkett Media Sells Four Dallas Digital Faces to Lamar

Burkett Media sold four high profile digital billboard faces in Dallas to Lamar.  Drachman M&A Co represented Burkett on the transaction.  We talked with Burkett Media founder Beau Burkett. What locations did you sell? Two new 14×48 billboards with back to back LED digital units on all faces.  Acquired two […]

Rate This Ad with Greg Callaham

Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]

Company of the Day: Pivot Media Ventures

Company: Pivot Media Ventures   Markets: New York, California, Florida, Illinois, Texas, Massachusetts, Washington DC + 100 other top markets through our Specialized Transit Fleets.   Address: 270 Lafayette St, Suite 410, New York, NY. 10012   Email: Info@PivotOOH.com   Phone: (212) 548-6949   Pivot Media Ventures was founded in 2017 by Jesse […]

Higher Interest Rates Reduce Out of Home Debt Capacity

The Fed raised interest rates another half percent yesterday to combat inflation.  The prime rate, which is the lending index for most private out of home companies, has more than doubled over the past year as you can see below. The Federal Reserve signaled yesterday that there may be one […]

Initial Speakers List Released for 2023 OAAA Geopath Conference

Here’s the press release announcing speakers at the March 27-29, 2023 OAAA/Geopath conference. From Gopuff and Diageo to goodr and Zelle, we’ve assembled an impressive roster of heavy hitters for the 2023 OAAA/Geopath OOH Media Conference!   Ad industry luminaries, brand leaders and OOH experts include: Andy Sriubas, Chief Commercial […]

Fotofetch Shot of the Week

FotoFetch is the perfect solution for busy professionals and entrepreneurs who don’t have the time or resources to travel to get the shots they need. We specialize in on-location photography, so no matter where you throw that dart, rest assured that we’ll be able to be there to capture it. […]

Company of the Day: Shipp Outdoor

Company: Shipp Outdoor, LLC Headquarters: 2801 Richmond Road #43 Texarkana, TX 75503 Markets: Louisiana, Texas, Arkansas and Oklahoma Phone: 866-99-SHIPP Shipp Outdoor, LLC acquired assets of Whatley Sign Co. of Texarkana, AR in August of 2012. Chad Shipp, President, has been in marketing and media since he graduated high school in 1993 and felt […]

OOH Founders Journey: Sales is a Problem, a Solution and Ears

Billboard Insider is running a series in which Arthur Outdoor’s James Douglas talks about starting, running, and selling an out-of-home company.  In his last column, James talked  about building signs.  Today he talks about selling out of home. To succeed in sales you need to be able to handle rejection. I have […]

Magna Projects 7% US Out of Home Growth in 2023

Magna’s Winter 2022 Ad Forecast projects the US out of home industry revenues to grow 6.7% in 2023 in excess for 5.8%/year revenue growth for the US ad market.  The December 2022 Magna forecast trims growth by 1% from a previous Magna forecast due to economic concerns. Other forms of […]