PARIS MAY 30, 2023 JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that it has entered into agreements with Clear Channel Outdoor Holdings, Inc. to acquire its businesses in Italy and Spain. These deals were conducted independently and address different market opportunities. The total consideration (cash […]
Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about the key to sales and how to thrive in a down market. OOH Sales. I don’t think it’s any different than when I started in the business. I […]
Some of the highlights from OUTFRONT CEO Jeremy Male’s talk at the 51st Annual JP Morgan Global Technology, Media and Communications Conference last week. What’s up and what’s down Travel was certainly right up there as was legal as well as auto. Health was strong also in Q1. When you […]
Company: Applied Advertising Markets: Texas, Massachusetts, Illinois, Nevada, Florida, New York Headquarters: 428 Hayden Station Rd., Windsor, CT 06095 Phone: 860-640-0800 Email: Info@AppliedNYC.com Applied Advertising designs and installs wallscapes, transit, digital billboard and and place based advertising around the United States. The company was founded in 1999. Jason Bergeron is President and CEO. Here’s an […]
At last week’s JP Morgan conference Lamar Advertising CEO Sean Reilly was asked “If Clear Channel were to sell assets what would Lamar be interested in?” Reilly replied: Yes, we’re staying pretty close to that situation. We’re monitoring it. What I can say is, we will not be the solution […]
Speculative art, or “spec art,” is a valuable tool for showcasing your company’s capabilities to help potential clients see creative ideas that are ready to be used right at that time. It is necessary to display the artwork in a professional way, explaining strategy and providing mock-ups and rationale behind […]
Rate This Ad allows a billboard designer to rate a random piece of billboard artwork using the following scale: 1 (not good), 2 (below average), 3 (average), 4 (very good), 5 (great). Then the designer talks about what they may have done differently for outdoor advertising. This week’s rating is […]
Company: Apple Outdoor Media Address: PO Box 2 Gamaliel, KY Markets: South Central Kentucky, North Central TN Phone: 270-407-9433 Email: Info.appleoutdoormedia@gmail.com Apple Outdoor Media is owned by Josh & Ashlee Strong. Tell us about yourselves and your community? Josh and Ashlee Strong have been in the billboard business for almost […]
Billboard Insider is off for the Memorial Day holiday, but wanted to provide our readers with this quote from Billy Graham as we consider the meaning of this special day when we honor America’s military men and women who lost their lives in service to their country. “The freedoms we […]
An offer to grow your OOH sales right now: Thanks to all who purchased and are now reaping the benefits of “The Ultimate OOH Sales Guide.” I can’t believe it’s been one year since we published. I am proud to say that in just one year, we have done three […]
