Yesterday’s press release of the Lamar Advertising acquisition of Verde Outdoor created a new transaction vehicle for the public REIT’s as they announced the first-ever UPREIT transaction in the billboard industry. Billboard Insider worked with SignValue to better understand how an UPREIT works. Lamar has been interested in using an […]
Other News
OAAA Launches Agency Council
WASHINGTON, DC — The Out of Home Advertising Association of America (OAAA) today announced the launch of its first-ever Agency Council, a strategic advisory group of senior leaders from top advertising agencies. This key initiative is designed to deepen collaboration and further strengthen ties between the agency community and the out of home (OOH) […]
Intersection Partners with Lyft to Electrify Chicago Divvy Bike Stations, Launch New Digital OOH Ad Solution
Chicago, IL – July 8, 2025 – Intersection, an experience-driven out-of-home media and technology company, today announced a major electrification initiative for Chicago’s Divvy bike share network in partnership with Lyft, the operator of Divvy Bike Share in Chicago. The project will bring power infrastructure to more than 100 Divvy […]
Company of the Day: Bulletin Displays
Company: Bulletin Displays Markets: Southern California Headquarters: 3127 E South Street Suite B, Long Beach CA 90805. Phone: 562-470-6680 Email: info@bulletindisplays.com Bulletin Displays is one of the top five freeway billboard operators in the Los Angeles area with over 135 bulletin display faces including 34 digital display faces. The firm has […]
Lamar Advertising Acquires Assets of Verde Outdoor
BATON ROUGE, La., July 07, 2025 (GLOBE NEWSWIRE) — Lamar Advertising Company (Nasdaq: LAMR) (“Lamar” or the “Company”), a leading owner and operator of outdoor advertising assets, announced today that it has acquired the assets of Verde Outdoor in the first-ever UPREIT transaction in the billboard industry. The acquisition, which […]
New Tradition Expands in LA
Los Angeles, CA — This week, New Tradition Media significantly expanded its premium asset footprint in Los Angeles, partnering with Caruso to represent its Out-of-Home media portfolio, one of the most prominent networks in the country, and deliver access and connections to high profile audiences. A prolific real estate developer in […]
Park Outdoor Lights up Ithaca with Region’s First Digital Billboard
Double-sided display powered by Daktronics brings dynamic advertising to Upstate New York BROOKINGS, S.D. – July 7, 2025 – Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, partnered with longtime customer Park Outdoor to bring the first and only digital billboard to the Ithaca, New York, area. The new double-sided display is […]
Dawn Del Mastro-Chruma Elected to Board of WORC/Family Center for Achievement
Dawn Del Mastro-Chruma has been elected the Chair of a New York non-profit with a $60 million annual budget and a 600 employee staff. The non-profit serves developmentally disabled people including people with autism. Dawn’s father Rick Del Mastro was committed to the organzation and Dawn has continued the commitment […]
Company of the Day – Cal Coast Commercial
Company: Cal Coast Commercial Headquarters: 755 Santa Rosa St, Suite 310, San Luis Obispo, CA 93401 Market: San Luis Obispo and Atascadero Phone: (805) 544-3030 Email: tyler@cliff-branch.com Cal Coast Commercial specializes in developing and owning commercial real estate located on the California Central Coast in San Luis Obispo, Santa Barbara […]
Billboard Insider’s 2025 List of Bulletin/Poster Companies Ranked by Digital Faces
Last week we published a list of North American bulletin/poster companies ranked by total display faces. Today we are publishing Billboard Insider’s 2025 list of 320 North American bulletin/poster companies ranked by digital faces. Some comments This list includes only billboards and posters, not place-based or transit or mobile. The […]