Are You Distinguishable from Other Salespeople? We often get asked, “If you had to sum it up in one sentence, what do you teach OOH salespeople?” Our answer is simple: we teach them not to blend in with the crowd, but to stand out in their prospects’ eyes. In short, […]
Other News
Oakland Approves Digitals to Becker and OUTFRONT Foster Interstate LLC , Clear Channel Left Out of Final Agreement
The Oaklandside reports that the Oakland City Council voted 6-0 to allow Becker Boards LLC and Outfront Foster Interstate LLC to remove 50 existing advertising signs throughout Oakland and replace these with 10 new double-sided digital billboards near freeways. Three council members who endorsed the deal when it was first […]
Company of the Day: Arrowhead Outdoor
Company: Arrowhead Outdoor Markets: Kansas Address: PO Box 1381 Pittsburg, KS. 66762 Email: lancesayler@yahoo.com Phone: 620-778-3010 Arrowhead Outdoor, LLC was founded in early 2011 by Lance Sayler. Lance has spent his entire career in media, mostly radio. He has owned and managed radio stations all over Kansas and Missouri and […]
Trailhead Media Acquires See Rock City Structures in TN, GA, AL & NC
For Immediate Release June 8, 2023 See Rock City is pleased to announce the sale of its 77 out of home advertising faces in Tennessee, Georgia, Alabama, and North Carolina to Trailhead Media. Williamson & Associates acted as exclusive broker and advisor to the seller. This transaction is a special […]
SignBird’s Location of the Week – Mashburn Outdoor
SignBird’s Location of the Week! This week we’re highlighting client Mashburn Outdoor and their digital unit, Panel #415 located in Greer, South Carolina. Illuminated Digital Approximate Size: 10.5″ x 36″ Total Geopath Impressions Per 4-Weeks: 2,047,680 The SignBird team visited this location to enhance the digital billboard with a signature SignBird Marketing Package […]
OAAA Partners with National Geographic Pristine Seas on World Ocean Day
Billboards Across the United States Will Feature Underwater Imagery Highlighting the National Geographic Pristine Seas Global Expedition and the Unmatched Beauty of Our Ocean Washington, DC (June 8, 2023)—On World Ocean Day, National Geographic Pristine Seas and the Out of Home Advertising Association of America (OAAA) kicked off […]
Company of the Day – Arrington Outdoor Advertising
Company: Arrington Outdoor Advertising Markets: Texas, Arkansas, Phoenix AZ Headquarters: 2002 S. Stemmons Frwy, Suite 100 Lake Dallas, Texas 75065 Phone: (800) 500-6772 Email: info@arringtonoutdoor.com Arrington Outdoor Advertising was founded in the late 90’s by David Arrington and Mike Wolverton. The partners believed with David’s oil & gas experience and Mike’s real estate […]
Pat O’Donnell on Acquisitions, Remote Work and How to Monitor
Pat O’Donnell just retired as President of YESCO Outdoor Media after a 40 year career in out of home. Today he talks about acquisitions, remote work and what to monitor at work. Acquisitions I’ve probably been involved in 80-100. Everything from one unit to hundreds of faces. I’ve learned you can’t quantify […]
Lack of Knowledge Still a Barrier for OOH
An analysis of internet search terms relating to OOH (out-of-home) advertising has shown that there are still a lot of people unsure about what the industry involves and how it works. According to analysis from outdoor advertising operator 75Media, simple questions around what OOH is and how much it costs […]
Vistar Media Launches Advertising Design Studio to Reimagine Creative for Digital Out-of-Home
Vistar Studio provides creative services globally to support advanced programmatic campaigns NEW YORK – June 6, 2023 – Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), today announced the launch of a new global function – Vistar Studio. Vistar Studio is a new offering that provides advertising […]