As the OOH industry continues to grow, more opportunities are being created for everyone involved. This includes traditional assets, such as billboards and posters, as well as digital displays, programmatic buying, and new measurement systems. Companies like FotoFetch are helping to revolutionize the industry by providing timely and high-quality […]
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Action Outdoor
Company: Action Outdoor Market: Louisiana Headquarters: 7302 Hwy 182 East, Morgan City, Louisiana. 70380 Phone: 985-384-3622 Action Outdoor is a family owned company with over 25 years experience in the out of home business. The company operates a billboard plant in Louisiana. Insider talked with Austin Aucoin. One of Action Outdoor’s digital billboards was […]
Matt Richman on Selling His Out of Home Company
In the final installment of our series of interviews, Billboards for Education Founder Matt Richman talks about selling the out of home company he formed. What made you decide to sell your business. I didn’t anticipate selling for another 5 years. I wanted to grow bigger. And then it hit […]
Richard Hamlin on California Property Taxes and Billboards.
Earlier this week Texas out of home attorney Richard Rothfelder reviewed the legality of taxing billboards based on earnings. California out of home attorney Richard Hamlin tells Billboard Insider California property taxes can’t be based on a billboard’s income. California property taxes must be based on real property. They may […]
OAAA Partners with Earthday.org for Climate Change
For the fifth year in a row, the Out of Home Advertising Association of America (OAAA) has joined forces with EARTHDAY.ORG to launch a national out of home (OOH) campaign for Earth Day to help broaden, educate, and activate the environmental movement. The theme “Invest in our Planet” continues for a second […]
Company of the Day – 5 Star Outdoor
Company: 5 Star Outdoor Markets: Michigan Headquarters: PO Box 252755, West Bloomfield, MI 48325-2755 Phone: (248) 747-7777 Email: info@5staroutdoor.com 5 Star Outdoor is a family run business in West Bloomfield, Michigan. The company operates a static and digital billboard plant around Detroit Michigan in Oakland, Wayne and Macomb Counties. Jennile Oram is the […]
Kerry Yoakum’s 6 Tips for Easier Digital Billboard Permitting
Kerry Yoakum discussed Digital Billboard permitting at the 2023 OAAA/Geopath out of home conference. He gave 6 tips to make permitting easier. Know your city council. Understand who supports them. What are their pet projects? What are their interests? Who are their key friends and allies? Post billboard content that supports […]
Local Politics? Randy Burkett Says No More
We heard from Randy Burkett of Burkett Outdoor Media after our article last week on Matt Hinkle being elected to his local City Council. Read your article where Matt is now on the Oklahoma City Council. I ran for City Council in Amarillo Texas in 2016. I won 52% of […]
SignBird’s Location of the Week – Giant Wall Spectacular from Taz Anderson Media Group
Welcome back to SignBird’s Location of the Week! This week, we’ve got a special feature for you all – a project we can’t wait to share! This billboard comes to us from the Taz Anderson Media Group, located in Atlanta, Georgia. Boasting a monthly impressions count of almost 19 […]
4R Outdoor
Company: 4R Outdoor Markets: Texas, Florida Address: Houston, Texas Email: ops@rrrrinvestments.com Phone: 850-860-4425 4R outdoor is a family owned business based on Houston Texas. The company’s executive team has over 100 years developing, permitting and building billboard sites in the United States. The firm is run by Barbara Roberts and […]